Number of results: 195
Results of 3 selected fields/plans of studyDvořáková, Sára
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Three types of persuasive communication – expert trust, motivation, and fear (case study)
Ebermannová, Eva
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2024
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Consumer cognitive processes and product placement recognition on social media
Eliášová, Ivana
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Discounts and brand management
Fajstavrová, Marie
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Marketing Communication in Startup Environment
Fasanya, Oluwaseun Adekola
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Instagram: Exploration of Visual Brand communication & Transformational advertising
Fidlerová, Marcela
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Observation in Marketing Research
Fiedler, Lucia
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Factors influencing purchasing decisions of Czech consumers
Filyunova, Irina
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2024
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Film marketing: a case study
Friedmannová, Dina
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Consumption-driven Hedonism and the Quest of Happiness in an Affluent Society
Garcia Rivero, Karol Juliana
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Online consumer behaviour of foreigners in the Czech Republic
Gorbik, Irina
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Marketing Communication in the Setting of the International Film Festival Startup
Gruntorád, Ondřej
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Proposal and Marketing Campaign Evaluation
Grussová, Hana
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Duration of advertising spot and its memorization
Gudimovich, Anastasiia
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Crisis communication and its role in the marketing plan
Háček, Jiří
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Service Marketing - Communication in the field of Public Transport
Hassmanová, Markéta
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Marketing strategy of a chosen company
Hermanovská, Kristína
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Ethics of marketing professional
Hofmanová, Kateřina
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Loyalty program as a key part of a marketing strategy
Horn, Max
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Subcultures in Advertisement
Horňáková, Andrea
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Consumption habits in globalized consumer society