Number of results: 195

Results of 3 selected fields/plans of study
Faculty
University of Finance and Administration
Field of Study/plan
VSFS - Marketing Communication: Marketing Communication
include only defended theses

Hovorková, Pavlína

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Green Consumer in the Circumstances of the Consumer Society

Hrubý, Mikuláš

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2024

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Effectivness and integration of online marketing within company

Humbatova, Lachin

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: The (Mis)use of Psychology in the Digital Content Creation

Charashvili, Tamara

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2024

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: The effectiveness of Global Advertising and its Effect on Consumers

Chvílová, Vendula

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Competing with Gigants – Survival Strategies for Local Companies in Global Market

Chytrová, Ivana

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Marketing Tools for Recruiting IT Specialists

Jančaříková, Kristina

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Product placement on the blog and the rate of its awareness by consumer

Janečková, Tereza

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Building corporate identity using IMC tools

Jarcovjáková, Beata

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Social marketing - content, specificity and efficiency - analysis of specific cases

Jenšíková, Magdaléna

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Marketing of classical music festivals

Jinda, Martin

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Digital transformation in B2B market from the marketing point of view

Jíra, Lukáš

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Political marketing

Jodasová, Eliška

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Historical development of advertising and changes of persuasive communication

Jodlová, Šárka

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Loyalty program as a key part of marketing strategy

Jungová, Lenka

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Influencer marketing and its use in destination management.

Jurečko, Michal

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Video as a Marketing Tool in E-commerce Sales Promo

Kalchenko, Anastasiia

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2024

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: A global brand and its influence on consumer behaviour

Karlovský, Ondřej

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Marketing in sport

Kaválková, Lucie

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2024

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Promotional items from the perspective of psychology

Khakipur, Jeyhun

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: The Role of Advertising in the Development of Communities and Society