Number of results: 195
Results of 3 selected fields/plans of studyŠplíchal, Jan
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: The rise and fall of the social network Facebook and its use in marketing
Šteffelová, Kristýna
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: The role of food styling in current eating habits
Štejnarová, Ivana
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: An Analysis of a Sustainability Report as a Tool of Marketing Communications with a Focus on Sustainable Human Resource Management and Employee Engagement
Švecová, Eva
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Green marketing in garment industry and its influence on the customer decision-making
Tanaka, Uyuki
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Effectiveness of Sex in the Advertisement: Compar ison of Consumer Reaction of British and Japanese
Tereková, Michaela
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Emotional marketing and personality typology
Tesařová, Michaela
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Product placement on blog and the level of its awareness by the consumer
Titova, Mariia
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: The process of commodification in contemporary consumer culture. Commodifying space using the example of the Svabin site: developing a strategy for the chosen territory and business unit
Tomanová, Eva
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: The Selection of the Media Content by the GenZ with the Emphasis on Advertising
Topičová, Šárka
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Building a corporate identity of the chosen company using the tools IMC
Tuček, Martin
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Key factors for successful implementation of the Industry 4.0 concept in the Czech Republic
Tykal, Jaromír
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: CRM in Theory and Practice
Urbanová, Monika
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Design of integrated marketing communication for the Prague Zoo
Vacková, Viktorie
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2024
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: The use of mobile applications for increasing customer value as a modern tool of direct marketing
Vajner, Jan
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Customer's attitude to the electromobility in the Czech Republic
Válek, David
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: CRM and the Role of Data Analysis in a Modern Marketing Approach
Veber, Jiří
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Social Responsibility of Sports Organizations
Veryovkina, Darya
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Ethical Marketing in focusing on Greenwashing
Vincenc, David
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2024
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Building corporate identity using marketing communication tools
Vlková, Kateřina
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2024
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Identity, Values and Lifestyle Politics of Anti-Consumerism Leaders