Theses on a related topic (having the same keywords):

podpora prodeje, marketingovy vyzkum, reklama, marketingova komunikace, strategie. advertising, promotion means, strategies., marketing communication, segmentace trhu, market segmentation, marketing research

Keywords ordered alphabetically | Keywords ordered by occurrence rate

2251.
Toužimský, Petr
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha reklamy a její význam v řízení podniku | Theses on a related topic Display description

2252.
Trakalo, Elena
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Postavení a obraz současné rodiny v reklamě | Theses on a related topic

2253.
Trčková, Veronika
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Biopotraviny-trend současnosti | Theses on a related topic

2254.
Trkal, Hugo
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prestižní nebo hédonistická spotřeba? | Theses on a related topic

2255.
Trsková, Monika maiden name: Chotěborská
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivní komunikace se zákazníkem v Penzijním fondu České spořitelny, a.s. | Theses on a related topic

2256.
Trůbl, Adam
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Etika využití záruky na produkt jako prostředku podpory prodeje. Reklama v automobilovém průmyslu. | Theses on a related topic

2257.
Třebická, Zuzana
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Dopady regulace reklamy | Theses on a related topic

2258.
Třísková, Ivana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Psychologické aspekty rozhodování spotřebitele při nákupu renomovaných a běžných značek | Theses on a related topic

2259.
Tsertsvadze, Tamila
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace profesionálních sportovních klubů | Theses on a related topic

2260.
Tsvyk, Nastasiya
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Výzkum vlivu jednotlivých druhů reklamy na specifické cílové skupiny | Theses on a related topic

2261.
Tučková, Kristýna
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu - děti a mládež | Theses on a related topic

2262.
Tůmová, Štěpánka
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje vybraného produktu | Theses on a related topic

2263.
Tumpachová, Kristýna maiden name: Smětáková
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Specifika spotřebitelského segmentu singles a možnosti marketingových komunikací při uspokojování jejich potřeb | Theses on a related topic

2264.
Türbach, Jiří
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu - děti a mládež | Theses on a related topic

2265.
Turková, Kateřina
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Trendové nástroje marketingové komunikace ve vybrané firmě | Theses on a related topic

2266.
Tvrdíková, Lenka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Genderové role muže a ženy v reklamě | Theses on a related topic

2267.
Tvrzová, Kateřina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha marketingové komunikace v marketingovém řízení měst a obcí | Theses on a related topic

2268.
Ulbert, Jakub
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Mystery shopping | Theses on a related topic

2269.
Ulíková, Věra
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Hlavní principy etických kodexů reklamy u nás a ve světě | Theses on a related topic

2270.
Uramová, Nikola
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Myšlení a reklama | Theses on a related topic

2271.
Urbánková, Kamila maiden name: Houfová
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Specifiky integrované marketingové komunikace ve vybraných oborech – entertainment marketing (projekt dramaturgie, produkce a marketingové komunikace eventu) | Theses on a related topic

2272.
Urbánková, Petra maiden name: Slezáková
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podíl reklamy na problémech soudobého způsobu života společnosti | Theses on a related topic

2273.
Urbanová, Claudie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Marketing a veřejný prostor | Theses on a related topic

2274.
Urbanová, Karolína
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení efektivity event kampaně | Theses on a related topic

2275.
Vacková, Markéta
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky využívané v reklamě k přilákání pozornosti spotřebitele | Theses on a related topic

2276.
Vacková, Monika
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Emoce v marketingu | Theses on a related topic

2277.
Václavík, Petr
Faculty: University of Finance and Administration
Year: 2016, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Focus Group v marketingovém výzkumu | Theses on a related topic

2278.
Vágner, Josef
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Založení firmy na výrobu zdravotních pomůcek | Theses on a related topic

2279.
Vágnerová, Adéla
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Uplatnění marketingu v prostředí průmyslu 4.0 | Theses on a related topic

2280.
Vachalová, Šárka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Krajní pravice v České republice po roce 1989 | Theses on a related topic
Bachelor's thesis defence: Krajní pravice v České republice po roce 1989 | Theses on a related topic
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

2281.
Vaisová, Adéla
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Marketingová komunikace jako nástroj řízení spotřebního chování lidí | Theses on a related topic

2282.
Vajdík, Petr
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Změny v preferencích tištěných a elektronických médií v ČR za posledních 20 let | Theses on a related topic

2283.
Valder, Jan
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová strategie prodeje finančního produktu | Theses on a related topic

2284.
Válek, David
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Rétorika marketingové komunikace | Theses on a related topic

2285.
Valentko, David
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití online marketingu v pojišťovnictví | Theses on a related topic

2286.
Valová, Pavlína
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Stereotypy v reklamě a jejich vliv na hodnocení produktu | Theses on a related topic

2287.
Valuch, Jan
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Emoční apely a jejich využití v reklamě | Theses on a related topic

2288.
Vandas, Pavel
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingové výdaje a jejich vliv na velikost obratu (zisku) | Theses on a related topic

2289.
Vandasová, Zuzana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Věrnostní programy a jejich komunikační potenciál pro oblast chemických produktů | Theses on a related topic

2290.
Vaněčková, Anna
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na životní styl mladé generace | Theses on a related topic

2291.
Vaněk, Tomáš
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Zvýšení konkurenceschopnosti vybraného podniku (firmy) pomocí event marketingu | Theses on a related topic

2292.
Vaněk, Tomáš
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Věrnostní program jako marketingová strategie | Theses on a related topic

2293.
Vaníčková, Petra
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Subjekty na mediálním trhu, jejich struktura, poskytované služby a perspektivy vývoje | Theses on a related topic

2294.
Vanina, Yekaterina
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Operativní finanční řízení společnosti | Theses on a related topic

2295.
Vaňkátová, Kateřina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Formy marketingové komunikace společnosti CK Firo-tour, a.s. | Theses on a related topic

2296.
Vaňková, Jana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt event marketingu vybrané společnosti | Theses on a related topic

2297.
Vaňková, Zuzana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Podprahové vnímání jako jeden z protizákonných nástrojů reklamy | Theses on a related topic

2298.
Vassilyeva, Alina
Faculty: University of Finance and Administration
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Perspektivy rozvoje cestovního ruchu v regionu Karlovy Vary | Theses on a related topic

2299.
Vašková, Jana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití marketingového výzkumu v procesu vývoje a optimalizace produktu | Theses on a related topic

2300.
Vavríková, Světlana
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu – senioři | Theses on a related topic