Theses on a related topic (having the same keywords):

alternativni zivotni styl, chovani spotrebitele, nakupni chovani, zivotni styl, typologie spotrebitele, rozhodovaci proces spotrebitele

Keywords ordered alphabetically | Keywords ordered by occurrence rate

101.
Illík, Petr
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Formování životního stylu v pozdně moderní společnosti a proměny hodnotových orientací aktérů ve vztahu k marketingovým strategiím firem | Theses on a related topic Display description

102.
Jagobová, Ester
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Obal a etiketa produktu z pohledu neuromarketingu | Theses on a related topic

103.
Jančíková, Iva maiden name: Marková
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Význam hodnoty produktu pro zákazníky v moderním marketingu | Theses on a related topic

104.
Jandová, Renata
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Influencer a jeho vliv na nákupní chování | Theses on a related topic

105.
Jarcovjáková, Beata
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace jako součást životního stylu | Theses on a related topic

106.
Jirasová, Renáta
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Možnosti neuromarketingu pro zákaznické rozhodování | Theses on a related topic

107.
Kalchenko, Anastasiia
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Globální značka a její vliv na chování spotřebitele | Theses on a related topic

108.
Kaplanová, Michaela
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Zvláštnosti nákupního chování seniorů | Theses on a related topic

109.
Kejř, Martin
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv marketingové komunikace na strukturu životních stylů v současné české společnosti | Theses on a related topic

110.
Kepková, Andrea
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Věrnostní programy kosmetických firem a jejich vliv na nákupní chování zákazníků | Theses on a related topic

111.
Khvedynich, Valeriya
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace jako faktor formování životního stylu | Theses on a related topic

112.
Klemets, Darya
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Komparativní analýza marketingové komunikace dvou tanečních škol | Theses on a related topic

113.
Klíma, Ondřej
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologický rozměr barev jako součást efektivního marketingu | Theses on a related topic

114.
Klímová, Jitka maiden name: Frouzová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro seniory | Theses on a related topic

115.
Kocianová, Renata
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Vývoj klientských potřeb v oblasti životního pojištění | Theses on a related topic

116.
Kolářová, Jana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Psychologické aspekty procesu nákupního rozhodování | Theses on a related topic

117.
Kolářová, Magdaléna
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv sezónních nabídek prodejců na nákupní chování spotřebitele | Theses on a related topic

118.
Kolovratník, Martin
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Vliv marketingového mixu na nákupní chování zákazníků | Theses on a related topic

119.
Koranda, Jan
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza využití nových medií včetně sociálních sítí pro komunikaci se zákazníky | Theses on a related topic

120.
Kosatíková, Kristýna maiden name: Božková
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv event marketingových aktivit na tvorbu image značky | Theses on a related topic

121.
Kostiuchenko, Yevgeniia
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Spotřební kultura a formy hédonistického životního stylu | Theses on a related topic

122.
Kovárníková, Lucie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Vliv marketingové komunikace na diferenciaci životního stylu v současné české společnosti | Theses on a related topic

123.
Králová, Jana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Životní způsob okrajových sociálních skupin | Theses on a related topic

124.
Krausová, Ivana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Sociology / Sociology
Bachelor's thesis defence: Vliv negativních aspektů životního stylu na zdraví - analýza stavu v ČR | Theses on a related topic

125.
Krejcárková, Soňa
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Marketingové aktivity retailerů a jejich vliv na nákupní chování zákazníka | Theses on a related topic

126.
Krejča, David
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Změna životního stylu obyvatelstva České republiky v souvislosti s nástupem světové hospodářské krize | Theses on a related topic

127.
Kropáčová, Hana
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologická funkce obalu a rozhodování spotřebitele | Theses on a related topic

128.
Křiklavová, Zdeňka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vliv společenských periodik na životní styl ženy | Theses on a related topic

129.
Kubinová, Tereza
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv marketingové komunikace na diferenciaci životního stylu současné české společnosti (případ regionu Hlučínsko) | Theses on a related topic

130.
Kulich, Martin
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Vliv globalizované produkce potravin na chuťové preference spotřebitele | Theses on a related topic

131.
Kunclová, Barbora
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace jako faktor formování životního stylu | Theses on a related topic

132.
Langová, Martina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Postoje a hodnoty mladých lidí při řešení otázky rovnováhy mezi prací a soukromým životem | Theses on a related topic

133.
Lesková, Olga
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Osobnost prodejce a klienta v komunikaci | Theses on a related topic

134.
Lindová, Veronika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingu a propagace na životní styl určitých sociálních a věkových skupin | Theses on a related topic

135.
Linhartová, Stanislava
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologické mechanismy při rozhodování o nákupu | Theses on a related topic

136.
Litvinchuk, Anna
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Maloobchodní prodejna jako zážitkové centrum | Theses on a related topic

137.
Lomova, Kristina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Public relations jako součást nákupního rozhodování spotřebitele | Theses on a related topic
Bachelor's thesis defence: Public relations jako součást nákupního rozhodování spotřebitele | Theses on a related topic
Bachelor's thesis defence: Public relations jako součást nákupního rozhodování spotřebitele | Theses on a related topic

138.
Lukešová, Andrea
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vliv marketingové komunikace na diferenciaci životního stylu v současné české společnosti | Theses on a related topic

139.
Luongová, Ngoc Anh
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Historie a současnost spotřební kultury – sociální a psychologické aspekty moderního konzumenství | Theses on a related topic

140.
Machová, Natálie
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Design reklamy z pohledu neuromarketingu | Theses on a related topic

141.
Maříková, Olga maiden name: Šeborová
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Proměny životního stylu – predátorský hédonismus nebo dobrovolná skromnost? | Theses on a related topic

142.
Mašatová, Žaneta
Faculty: University of Finance and Administration
Year: 2017, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití marketingového výzkumu pro tvorbu kampaně | Theses on a related topic

143.
Maťáková, Michaela
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky využívané v reklamě k přilákání pozornosti spotřebitele v periodickém tisku | Theses on a related topic

144.
Mecerodová, Barbara
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Životní styl a spotřební kultura | Theses on a related topic

145.
Měkotová, Ivana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing zdravého životního stylu se zaměřením na marketingové aktivity v oblasti zdravé výživy a sportu | Theses on a related topic

146.
Meledina, Daria maiden name: Abdrazakova
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Proces rozhodování o nákupu předmětů dlouhodobé spotřeby | Theses on a related topic

147.
Melichová, Adriána
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití metod testování obalů | Theses on a related topic

148.
Měšťan, Jan
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Faktory ovlivňující spotřební chování domácností v rámci České republiky | Theses on a related topic

149.
Moravcová, Nikola
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace jako faktor formování životního stylu | Theses on a related topic

150.
Mráčková, Martina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Marketingová podpora trhu hybridních vozů | Theses on a related topic