Theses on a related topic (having the same keywords):

marketingovy mix, zakaznik, primy markeitng, communication mix, podpora prodeje, osobni prodej, dotazovani. marketing, sales promotion, komunikacni mix, reklama, komunikace, marketing mix, marketingova komunikace, interrogation., marketing, customer, advertising, personal selling, direct marketing, research, vyzkum, marketing communication, public relations, communication

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1651.
Benešová, Monika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj věrnostních programů a jejich vliv na loajalitu zákazníka | Theses on a related topic Display description

1652.
Benešová, Zuzana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingový plán zavedení nové kosmetické značky na český trh | Theses on a related topic

1653.
Beregova, Khrystyna
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Emoce v marketingu | Theses on a related topic

1654.
Berger, Pavel
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití sociálních sítí ve firemní marketingové komunikaci | Theses on a related topic

1655.
Berikbaeva, Lalita
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication & Bachelor of Science in Business Administration
Bachelor's thesis defence: The Secrets of Communication in Marketing Communication | Theses on a related topic

1656.
Bernatová, Kristýna
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikační média – jejich role v současných společnostech | Theses on a related topic

1657.
Bezačínská, Jana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: PR – součást komunikační kampaně při zaváděcí kampani produktu na trh | Theses on a related topic

1658.
Bezačínská, Jana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace jako nástroj sociální manipulace (problém ovlivňování okrajových sociálních skupin) | Theses on a related topic

1659.
Bílková, Petra
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Vliv vybraných makroekonomických ukazatelů na hospodaření podniku | Theses on a related topic
Master's thesis defence: Vliv vybraných ukazatelů podnikatelského prostředí na úspěch podniku | Theses on a related topic

1660.
Bittner, Tomáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Virální marketing a sociální sítě | Theses on a related topic

1661.
Blábolil, Daniel
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Význam tištěných novin v minulosti i v současnosti | Theses on a related topic

1662.
Bláhová, Alžběta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Cesta product placement na televizní obrazovku | Theses on a related topic

1663.
Blajerová, Alexandra
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologický vliv reklamy na nákupní rozhodování zákazníka | Theses on a related topic

1664.
Blažková - Kozlíková, Anna
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Analýza a zhodnocení zákaznického marketingového mixu v bankovním sektoru | Theses on a related topic

1665.
Blažková, Kamila
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Odraz změn zákaznického chování ve strategii firmy | Theses on a related topic

1666.
Bleha, Pavel
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Účinnost reklamy v nových a tradičních médiích | Theses on a related topic

1667.
Bleha, Pavel
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza image firmy | Theses on a related topic

1668.
Bobela, Tomáš
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace profesionálního sportovního klubu v ČR | Theses on a related topic

1669.
Bočková, Jitka maiden name: Heřmánková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Projekt společnosti PUBLIC REALITY s. r. o., správa nemovitostí | Theses on a related topic
Master's thesis defence: Projekt společnosti PUBLIC REALITY s. r. o., správa nemovitostí | Theses on a related topic

1670.
Boháč, Miroslav
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Uplatnitelnost absolventů oboru Marketingová komunikace na trhu práce | Theses on a related topic

1671.
Boháčková, Veronika
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Analýza a řešení pohledávek společnosti Boveco | Theses on a related topic

1672.
Boháčová, Diana
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Teorie a praxe využití standardizovaných komunikačních postupů vybrané firmy v praxi obchodního reprezentanta | Theses on a related topic

1673.
Bohuňková, Irena
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Zavádění prémiové vlasové značky na český trh | Theses on a related topic

1674.
Bohuslavová, Tereza
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Financování neziskové organizace z reklamy | Theses on a related topic

1675.
Bojanovský, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Vliv podpory prodeje a věrnostních programů na změnu nákupního chování zákazníka | Theses on a related topic

1676.
Bojko, Jan
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Komparace propagačních aktivit 3 malých regionálních pivovarů | Theses on a related topic

1677.
Borodulina, Daria
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

1678.
Bors, Jan
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sociologie marketingové komunikace a proměny hodnotových orientací | Theses on a related topic

1679.
Botheová, Barbora
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Genderové role muže a ženy v reklamě | Theses on a related topic

1680.
Boušek, Petr
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Postavení a obraz současné rodiny v televizní reklamě | Theses on a related topic

1681.
Boyraz, Serpil
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Data Mining and Its Effective Utilization in Marketing Communication | Theses on a related topic

1682.
Bradáčová, Barbora
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sociálně-psychologické aspekty prodeje limitované edice výrobků | Theses on a related topic

1683.
Bradáčová, Danuše
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Věrnostní program vybrané organizace | Theses on a related topic

1684.
Brácha, Jan
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Kritéria výběru médií pro reklamní kampaň a jejich aplikace v podmínkách reklamního projektu Marlboro Red Racing School | Theses on a related topic

1685.
Brandner, Katrin maiden name: Volná
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Security and Law Studies / Security and Law Studies
Master's thesis defence: Násilí mezi mládeží a další formy rizikového chování na školách | Theses on a related topic

1686.
Braun, Jan
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Postoje k prémiovým značkám nápojů v České republice | Theses on a related topic

1687.
Bredl, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Audiovizuální virální sdělení, předpoklady jeho komunikační úspěšnosti – výběr kazuistik, analýza obsahu a formy | Theses on a related topic

1688.
Brennerová, Diana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Tvorba marketingové kampaně podniku včetně metrik efektivnosti | Theses on a related topic

1689.
Brevnova, Arina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace společnosti Volkswagen v období Diesel Gate | Theses on a related topic

1690.
Brichová, Petra
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba reklamní kampaně | Theses on a related topic

1691.
Brkičová, Daniela
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikační strategie vybrané instituce | Theses on a related topic
Bachelor's thesis defence: Komunikační strategie vybrané instituce | Theses on a related topic

1692.
Brožkovcová, Veronika
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití marketingu ve vybraném sportovním klubu (badmintonový klub Super Stars Most) | Theses on a related topic

1693.
Brožkovcová, Veronika
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Efektivní využití marketingových technik v neziskovém sektoru | Theses on a related topic

1694.
Brunclíková, Pavlína
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace jako klíčová aktivita a nástroj rozvoje vztahů se zákazníky | Theses on a related topic

1695.
Bryce, Václava maiden name: Kaššová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingový význam body image | Theses on a related topic

1696.
Brychová, Sabina
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt reklamní kampaně pro vybraný produkt podnik | Theses on a related topic

1697.
Bubnov, Nikita
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Přímý marketing jako komunikační technika v kazašském podniku | Theses on a related topic

1698.
Bučinský, Martin
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza životního cyklu produktu a úlohy komunikace v jeho jednotlivých etapách | Theses on a related topic

1699.
Budilová, Gabriela
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Etika a reklama | Theses on a related topic

1700.
Budinská, Andrea
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Burnout syndrom a jak mu ve firemní praxi předcházet | Theses on a related topic