Theses on a related topic (having the same keywords):

osobnost prodejce, strategie prodejni kultury, nakupni rozhodovani, buying decision, customer segmentation, marketing campaign., chovani spotrebitele, financial consulting, consumer behaviour, marketing of services, marketing sluzeb, seller?s personality, financni poradenstvi, psychologie prodeje, distribuce prodeje, sales distribution, sales culture strategy, klicova slova financni trh, marketingova kampan. keywords financial market, reforma duchodoveho systemu, reform of the pension system, segmentace zakazniku, sales psychology

Keywords ordered alphabetically | Keywords ordered by occurrence rate

51.
Fridrichová, Zuzana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Spotřebitelské chování s důrazem na rozhodovací proces specifických cílových skupin | Theses on a related topic Display description

52.
Gosling, Pavla maiden name: Dubnická
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sociálně-psychologické aspekty chování prodejců | Theses on a related topic

53.
Guketlova, Salimat
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Fashion marketing na internetu | Theses on a related topic

54.
Háček, Jiří
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Marketing služeb - komunikace vybraného střediska dopravní firmy | Theses on a related topic

55.
Hamouzová, Lenka
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Akciový trh v ČR na přelomu nového tisíciletí | Theses on a related topic

56.
Hašek, Jakub
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Uvedení nového výrobku na trh v rámci ČR společnosti Dubea s.r.o. | Theses on a related topic

57.
Haunerová, Klára
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Specifika integrované marketingové komunikace ve vybraných oborech: Fashion Marketing | Theses on a related topic

58.
Hauptová, Kateřina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě. Zaměření na In-store marketing na lokálním trhu | Theses on a related topic

59.
Havlišta, Radim
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Zvláštnosti nákupního chování seniorů | Theses on a related topic

60.
Henyš, Robert
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Chování zákazníka ve vztahu ke značce | Theses on a related topic

61.
Henyš, Robert
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Behaviorální výzkum a jeho implementace do marketingového řízení podniku | Theses on a related topic

62.
Heřmánková, Lucie
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Duševní rozpoložení spotřebitele a nákupní rozhodování | Theses on a related topic

63.
Hrabčáková, Klára
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Nákupní rozhodování a emocionalita spotřebitele | Theses on a related topic

64.
Hurajtová, Viktória
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Spotřební kultura a skupinová identita generace Z | Theses on a related topic

65.
Hybšová, Veronika
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Obal jako jednoznačný identifikátor konkrétního výrobku pro spotřebitele | Theses on a related topic

66.
Challise, Eliška
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: The relationship of income taxation, social benefits and motivation to work in Czechia | Theses on a related topic

67.
Chalupný, Petr
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Úloha manažera pro klíčové zákazníky v rozvoji vztahů | Theses on a related topic

68.
Cheng, Yuandi
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: The Role and Impact of Consumer Behavior | Theses on a related topic

69.
Chlasták, Radek
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketing zdravotnických zařízení - Vojenský rehabilitační ústav Slapy | Theses on a related topic

70.
Chlumská, Zuzana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Zavedení koncese pro zprostředkovatele finančních produktů | Theses on a related topic

71.
Chocholouš, Petr
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikační kampaň na vybraný projekt | Theses on a related topic

72.
Churá, Kateřina
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologické mechanismy při rozhodování o nákupu | Theses on a related topic

73.
Chvojková, Veronika
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Možnosti zpracování dat v neuromarketingu | Theses on a related topic

74.
Jakubcová, Tereza
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologický rozměr působení značky | Theses on a related topic

75.
Jančaříková, Kristina
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Product placement na blogu a míra jeho uvědomění spotřebitelem | Theses on a related topic

76.
Janský, Petr
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Význam marketingu pro realitní agentury - marketingová strategie společnosti KOVA Reality s.r.o. | Theses on a related topic

77.
Jarcovjáková, Nelly
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Banking
Bachelor's thesis defence: Finanční poradenství v ČR | Theses on a related topic

78.
Jílková, Julie
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Osobní prodej - efektivní nástroj prodeje | Theses on a related topic

79.
Jindřichová, Hana
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Význam citlivostní analýzy pro marketingové aktivity developerských projektů | Theses on a related topic

80.
Jirsová, Romana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití marketingového výzkumu v procesu vývoje a optimalizace produktu | Theses on a related topic

81.
Jonecová, Ivana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologická charakteristika procesu působení marketingové komunikace na příjemce, cílovou skupinu | Theses on a related topic

82.
Kazazayeva, Alissa
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketing and Consumer Behavior | Theses on a related topic

83.
Kissová, Martina
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Zvláštnosti nákupního chování vybrané skupiny spotřebitelů | Theses on a related topic

84.
Kissová, Nikol
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Image Městské knihovny v Lounech jako informačně vzdělávacího centra | Theses on a related topic

85.
Klátil, Michal
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Rozhodování o nákupu se speciálním důrazem na finanční gramotnost | Theses on a related topic

86.
Klement, Luděk
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza spokojenosti zákazníka se službami či výrobky vybrané společnosti | Theses on a related topic

87.
Klíma, Ondřej
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Možnosti propagace elektromobility v českém prostředí | Theses on a related topic

88.
Kohoutová, Helena maiden name: Rádlová
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Životní pojištění a penzijní připojištění v ČR s důrazem na vztah k penzijní reformě | Theses on a related topic

89.
Konopas, Vladimír
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza rozhodovacího procesu produktu | Theses on a related topic

90.
Kořínková, Kamila
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Reklama a její vliv na spotřební chování | Theses on a related topic

91.
Kosatíková, Kristýna maiden name: Božková
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv event marketingových aktivit na tvorbu image značky | Theses on a related topic

92.
Krejčí, Vendula
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingové řízení vybraných zábavních atrakcí v České republice | Theses on a related topic

93.
Krůželová, Monika
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing sdílené ekonomiky v dopravě | Theses on a related topic

94.
Kubelková, Kateřina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikace ve firmě Opravy stavebních strojů David Kubelka | Theses on a related topic

95.
Kubů, Michaela
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Reforma důchodového systému v ČR a EU | Theses on a related topic

96.
Kulich, Martin
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Vliv globalizované produkce potravin na chuťové preference spotřebitele | Theses on a related topic

97.
Kuncová, Markéta
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Konkurenční výhody internetových obchodů a jejich vliv na nákupní rozhodování | Theses on a related topic

98.
Kurenkova, Anastasia
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Vliv prodejního prostředí na nákupní rozhodování | Theses on a related topic

99.
Kuspakova, Gyuzal
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: The role of Brick-and-mortar store in an omnichannel shopping experience of Generation Z within the fashion industry | Theses on a related topic

100.
Kypěnová, Andrea
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv chování prodejce na efektivnost prodeje | Theses on a related topic