Theses on a related topic (having the same keywords):

marketingova strategie, communication mix, campaign, brand., integrovana marketingova komunikace, podpora prodeje, sales promotion, marketing strategy, image firmy, reklama, komunikacni mix, znacka. marketing, corporate image, firemni strategie, komunikace, kampan, corporate strategy, marketing, vztahy s verejnosti, media, sponzoring, integrated marketing communication, advertising, communication, public relations, sponsorship

Keywords ordered alphabetically | Keywords ordered by occurrence rate

3151.
Mrenca, Karel
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Úloha reklamy a její význam v řízení podniku | Theses on a related topic Display description

3152.
Mrnková, Nikola
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Hodnocení marketingového mixu vybrané firmy | Theses on a related topic

3153.
Mrzenová, Karolína
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Specifika řízení rodinné firmy a jejich uplatnění v praxi | Theses on a related topic

3154.
Mudrová, Květa
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Ekonomie leasingové společnosti a rozbor faktorů ji ovlivňujících | Theses on a related topic

3155.
Mudzhikova, Maria
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Komparativní zkoumání postojů mladých Čechů a Rusů k reklamě | Theses on a related topic

3156.
Mujkič, Azra
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Netradiční metody marketingu | Theses on a related topic

3157.
Mujkič, Azra
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Etické meze v marketingu | Theses on a related topic

3158.
Mukhina, Alesia
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Sociálně psychologické aspekty využití celebrity v reklamním sdělení | Theses on a related topic

3159.
Muláček, Michal
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Společenská funkce a marketingová strategie kladenského Domu kultury | Theses on a related topic

3160.
Müller, Martin
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Uplatnitelnost absolventů oboru Marketingová komunikace na trhu práce | Theses on a related topic

3161.
Murárová, Ilona maiden name: Kuřinová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové trendy v marketingové komunikaci | Theses on a related topic
Bachelor's thesis defence: Nové trendy v marketingové komunikaci | Theses on a related topic

3162.
Muselová, Nikola maiden name: Krpatová
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha výzkumu trhu v marketingové strategii a systému informací | Theses on a related topic

3163.
Musilová, Denisa
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Masová komunikace a její psychologický charakter | Theses on a related topic
Bachelor's thesis defence: Masová komunikace a její psychologický charakter | Theses on a related topic

3164.
Mussabayeva, Diana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Inovace jako nástroj marketingu | Theses on a related topic

3165.
Mušinská, Veronika
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Sociálně-psychologické problémy zavádění nového produktu na trh | Theses on a related topic

3166.
Mužíková, Kateřina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové metody v marketingové internetové komunikaci | Theses on a related topic

3167.
Myšková, Irena
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingové kampaně organizace | Theses on a related topic

3168.
Nagajdová, Petra
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: The role of new media in a modern marketing communication | Theses on a related topic

3169.
Naimann, Michal
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Plánování reklamní kampaně v marketingové firmě | Theses on a related topic

3170.
Najmanová, Nikola
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Role marketingového výzkumu v plánování a realizaci marketingové komunikace | Theses on a related topic

3171.
Najmanová, Šárka maiden name: Sehnalová
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingová efektivnost produktového portfolia podniku (pomocí analýzy matic GE resp. BCG). | Theses on a related topic

3172.
Nasybullina, Yulia
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Regulace reklamy a právo | Theses on a related topic

3173.
Navasardyan, Nvard
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologická funkce obalu a rozhodování spotřebitele | Theses on a related topic

3174.
Navrátilová, Gabriela
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Příprava a realizace "eventového" marketingového projektu | Theses on a related topic

3175.
Navrátilová, Irena
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nástroje PR jako nedílná součást komunikační strategie firmy | Theses on a related topic

3176.
Navrátilová, Jiřina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Interkulturní marketing a komunikace: Česko a Německo | Theses on a related topic

3177.
Neckař, Petr maiden name: Neckař
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologické faktory ovlivňující podporu prodeje | Theses on a related topic

3178.
Nečas, Jan
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Public Administration EU)
Master's thesis defence: Centralizované nákupy obyvatel | Theses on a related topic

3179.
Nečas, Miroslav
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza kladů a záporů etických kodexů v rámci Corporate Identity | Theses on a related topic

3180.
Nedvědová, Markéta
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Regulace reklamy v rozhlasovém a televizním vysílání | Theses on a related topic

3181.
Nechybová, Veronika
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Cílové skupiny a marketingová komunikace, analýza televizní reklamní kampaně na čokoládu Milka. | Theses on a related topic

3182.
Nechyporenko, Artur
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Měření sledovanosti médií v ČR | Theses on a related topic

3183.
Nekolová, Aneta
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení marketingové kampaně vybraného produktu | Theses on a related topic

3184.
Nekolová, Aneta
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Budování globální značky produktu pomocí IMK | Theses on a related topic

3185.
Nekorancová, Naďa
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivita titulní strany tiskovin z pohledu neuromarketingu | Theses on a related topic

3186.
Němcová, Barbora
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Multisenzorický marketing a jeho vliv na hodnocení produktu spotřebitelem | Theses on a related topic

3187.
Němec, Michal
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Soudní spory týkající se reklamy řešené buď na národní úrovni, nebo prostřednictvím evropského práva | Theses on a related topic

3188.
Nemec, Tomáš
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Budování značky | Theses on a related topic

3189.
Němeček, Jan
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Public relations vybrané instituce | Theses on a related topic

3190.
Němečková, Petra
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití marketingového výzkumu pro efektivní nastavení nástrojů marketingové komunikace | Theses on a related topic

3191.
Němečková, Veronika
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Spotřebitelské chování generace Milenias a jeho vliv na marketingovou komunikaci | Theses on a related topic

3192.
Nemešová, Markéta
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vnímání velkých firem v Ústeckém kraji veřejností | Theses on a related topic

3193.
Német, Jozef
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Současnost a budoucnost mobilního marketingu | Theses on a related topic

3194.
Nemstsveridze, Beka
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Coaching and Mentoring for Leadership and Management | Theses on a related topic

3195.
Nenakhova, Darya
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: The Secrets of Communication | Theses on a related topic

3196.
Nesvadbová, Veronika
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Public Administration EU)
Master's thesis defence: Přímá volba prezidenta v České republice | Theses on a related topic

3197.
Netolický, Zdeněk
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Internet jako inzertní médium | Theses on a related topic

3198.
Netřebský, Martin
Faculty: University of Finance and Administration
Year: 2011, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Koncepce zákaznické strategie firmy Cadence Innovation,k.s. | Theses on a related topic

3199.
Neugebauerová, Petra
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Důležitost on-line marketingu v marketingovém mixu firmy | Theses on a related topic

3200.
Neumannová, Petra
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Direct marketing jako cesta přímého kontaktu se zákazníky ve společnosti Hennes & Mauritz, s.r.o. | Theses on a related topic