Theses on a related topic (having the same keywords):

archetypalni symbol, marketingovy mix, reklamni sdeleni, communication mix, twelve archetypes, branding, association, kazuistika, komunikacni mix, reklama, znacka, marketing mix, archetyp, asociace, marketingova komunikace, archetypal thematization, archetypal symbol, casuistry, commercial, marketing, advertisement, archetype, brand, marketing communication, archetypalni tematizace, dvanact archetypu

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1101.
Alo, Amina
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Práce s marketingovým mixem jako předpoklad úspěchu podnikatelského subjektu na trhu | Theses on a related topic Display description

1102.
Altner, Miloš
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Vyhodnocení ekonomické efektivnosti variant podnikatelského plánu | Theses on a related topic

1103.
Andělová, Jana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace malých léčebných lázní | Theses on a related topic

1104.
Andreeva, Anastasia
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: The ethical issues in marketing communication | Theses on a related topic

1105.
Andrejcová, Eva
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský plán jako součást žádosti o úvěr | Theses on a related topic

1106.
Andrieux, Anne-Charlotte
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: The role of new media in a modern marketing communication | Theses on a related topic

1107.
Andrýsek, Jakub
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: CRM - nástroj budování loajality zákazníků a konkurenceschopnosti fotbalového klubu | Theses on a related topic

1108.
Antonetsky, Oleg
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Historický vývoj marketingové komunikace za 2. světové války | Theses on a related topic

1109.
Astl, Jan
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba marketingové komunikační kampaně (komunikačního mixu) | Theses on a related topic

1110.
Astl, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Využití multimediální komunikace v marketingovém mixu podniku | Theses on a related topic

1111.
Ataieva, Leila
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Instagram jako nástroj marketingové komunikace | Theses on a related topic

1112.
Babický, David
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikační kampaň na vybraný projekt | Theses on a related topic

1113.
Bačová, Monika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Identita v pohybu - konstrukce identit v prostoru působení marketingových komunikací | Theses on a related topic

1114.
Bahcivancilar, Merve maiden name: Ozcan
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Effect of Branding on Consumer Purchase Behaviour: Household Appliances Industry | Theses on a related topic

1115.
Bachorecová, Helena
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Specifikace komunikace pro cílovou skupinu dětí | Theses on a related topic

1116.
Bachtíková, Alžbeta
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Perception of Femininities in Advertisement by Women | Theses on a related topic

1117.
Baláková, Klára
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing neziskových organizací | Theses on a related topic

1118.
Baliasnikova, Uliana
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix společnosti Trans Business Consulting | Theses on a related topic

1119.
Baliasnikova, Uliana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Reklama jako obraz kultury | Theses on a related topic

1120.
Balková, Michala
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kreativita jako důležitý prvek marketingové komunikace | Theses on a related topic

1121.
Balšánková, Aneta
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Etické problémy vlivu marketingové komunikace na dětskou populaci ve věku od 6 do 15 let | Theses on a related topic

1122.
Baránková, Lucie
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský plán na relaxační, wellness a fitness studio Ladies` Club s.r.o. | Theses on a related topic

1123.
Barešová, Barbora
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh integrované marketingové komunikace pro konkrétní produkt | Theses on a related topic

1124.
Barrett, Andrea maiden name: Sopková
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Podpora prodeje v 21. století jako součást IMK | Theses on a related topic

1125.
Bárta, Lukáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Koncepce mezinárodního marketingu, příklady uplatnění v podniku | Theses on a related topic

1126.
Bárta, Lukáš
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Implementace direct marketingu v sektoru B2B | Theses on a related topic

1127.
Barták, Martin
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace v neziskové organizaci | Theses on a related topic

1128.
Bartáková, Tereza
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj reklamy v českých zemích | Theses on a related topic

1129.
Bartošová, Nela
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Počátky vzniku výrobních značek a jejich reklamní funkce | Theses on a related topic

1130.
Bartůňková, Alice
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Online marketing in Cosmetic industry | Theses on a related topic

1131.
Bartůňková, Františka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Fashion marketing na internetu - soubor kazuistik a jejich obsahové a formální zpracování | Theses on a related topic

1132.
Bashkatova, Angelina
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Strategické marketingové řízení společnosti | Theses on a related topic

1133.
Baštová, Tereza
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Význam uplatnění emocí v marketingu | Theses on a related topic

1134.
Bataev, Maksim
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Optimalizace marketingového mixu prostřednictvím teorie her | Theses on a related topic

1135.
Baťhová, Pavla
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Postoje českého spotřebitele ke značce a jeho vnímání značkového zboží se zaměřením na dospívající mládež | Theses on a related topic

1136.
Baudyšová, Olga
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt webové stránky jako marketingové podpory agentury zaměřené na organizaci kongresové a konferenční služby | Theses on a related topic

1137.
Bejdová, Lenka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Genderové role muže a ženy v reklamě | Theses on a related topic

1138.
Bejlovec, Lukáš
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza vlivu marketingu na komercionalizaci sportu | Theses on a related topic

1139.
Bek, Zdeněk
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh optimalizace interní komunikace v Dopravním podniku hlavního města Prahy, a. s. | Theses on a related topic

1140.
Belaya, Anna
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nezamýšlené důsledky spotřebního jednání lidí - rozbor konkrétní marketingové kampaně | Theses on a related topic

1141.
Beliaev, Maksim
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Entrepreneurship in mobile marketing | Theses on a related topic

1142.
Belozyorova, Mariya
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Forms and functions of speech acts in marketing and intercultural communication and their impact on corporate marketing communication results | Theses on a related topic

1143.
Benda, David
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sponzoring vs. Corporate social responsibility (CSR) | Theses on a related topic

1144.
Benda, Radek
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Corporate publishing jako efektivní nástroj marketingové komunikace společnosti Vodafone Czech Republic a.s. | Theses on a related topic

1145.
Bendlová, Dana
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingová strategie - zavedení nového výrobku na trh | Theses on a related topic

1146.
Bendlová, Natálie
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sociální reklama a její vývoj do současnosti | Theses on a related topic

1147.
Benešová, Leona
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Metoda STP a práce s marketingovým mixem | Theses on a related topic

1148.
Benešová, Zuzana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingový plán zavedení nové kosmetické značky na český trh | Theses on a related topic

1149.
Beregova, Khrystyna
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Emoce v marketingu | Theses on a related topic

1150.
Berger, Pavel
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití sociálních sítí ve firemní marketingové komunikaci | Theses on a related topic