Theses on a related topic (having the same keywords):

abcde socioekonomicka klasifikace cilovych skupin, ofront loadedo kampan, medialni cile, medialni planovani, medialni ukazatele, metody marketingoveho vyzkumu, rating, banner advertising, marketing objectives, socio-economic classification of target groups abcde, cpp, iradia, kvalitativni marketingovy vyzkum, kvantitativni marketingovy vyzkum, newsletter, pulsni kampan, rozhlas, taktika vlny, trps, frequency, "front loaded" campaign, media mix, media planning, reach parameters, segmentation of target groups, social networks, tactic of wave, oback loadedo kampan, cpt, kino, komunikacni cile, marketingovy vyzkum, oth, share, sos, strategicke cile, stream, marketing research methods, media objectives, online media, pulse campaign, tv, types of media., grps, ots, segmentace cilovych skupin, som, affinity, continuous campaign, scope, dosah, pokryti, reachove parametry, socialni site, . aio, "back loaded" campaign, iradio, media indicators, quantitative marketing research, qualitative marketing research, aio, bannerova reklama, intramedialni rozhodovani, kriteria multimedialniho mixu, strategie medialnich kampani, coverage, intramedial decision making, media campaigns strategy, sinus class, frekvence, druhy medii, internetova media, kontinualni kampan, sinus tridy, continuity, afinita, kontinuita, marketingove cile, mediaplan, multimedialni mix, out of home, sov, televize, tistena media, cinema, communication objectives, marketing research, media mix criteria, print media, radio, strategic objectives

Keywords ordered alphabetically | Keywords ordered by occurrence rate

751.
Pražák, Lukáš
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Social Media jako součást marketingové komunikace | Theses on a related topic Display description

752.
Prchalová, Denisa
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Prezentace neziskových organizací v médiích | Theses on a related topic

753.
Procházka, Aleš
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Limity politického marketingu | Theses on a related topic

754.
Prokop, Ondřej
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sociální sítě a jejich marketingový potenciál u malých a středních firem | Theses on a related topic

755.
Prokopová, Lucie
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Ochrana osobnostních práv na sociálních sítích | Theses on a related topic

756.
Prokopová, Lucie
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing na sociálních sítích v oblasti jazykového vzdělávání | Theses on a related topic

757.
Prosková, Lucie
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Uvedení nového média na trh a jeho fungování - případová studie projektu Naše adresa | Theses on a related topic

758.
Prosková, Tereza
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza projektu Naše adresa (hyperlokální komunikace) | Theses on a related topic

759.
Protasevičová, Irina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Role marketingového výzkumu při analýze zákazníka | Theses on a related topic

760.
Přikryl, Petr
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Role marketingového výzkumu při analýze zákazníka | Theses on a related topic

761.
Punčochářová, Martina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Role marketingového výzkumu v procesu budování značky | Theses on a related topic

762.
Puzhaykina, Sofya
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Magnitude of Corporate Communication with Media
Master's thesis defence: Magnitude of Corporate Communication with Media | Theses on a related topic

763.
Rambousková, Dana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití procesu podmiňování v reklamě | Theses on a related topic

764.
Resler, Tomáš
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivita reklamních kampaní s využitím nástrojů trhu | Theses on a related topic

765.
Reznerová, Michala
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services (combination/specialization: Banking)
Master's thesis defence: Formy projevu a důsledky současné finanční krize pro vývoj hypotečních trhů v ČR | Theses on a related topic

766.
Richtr, Jan
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Firemní kultura a interní komunikace v podniku "Alfa, s.r.o." | Theses on a related topic

767.
Ročárek, Martin
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Reklama na internetu jako nástroj marketingové komunikace | Theses on a related topic

768.
Roglová, Paulina
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Nástroje efektívnej komunikácie so zákazníkmi maloobchodnej spoločnosti | Theses on a related topic

769.
Rojíčková, Žaneta
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Životní styl digitálních nomádů a jejich marketingová prezentace | Theses on a related topic

770.
Rosa, Radek
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingová komunikace firmy Auto - Park | Theses on a related topic

771.
Řípová, Iveta
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Strategická analýza podniku a jeho okolí jako nástroj na určení způsobu budoucí expanze | Theses on a related topic

772.
Sablina, Anna
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: The Wireless media in Russia | Theses on a related topic

773.
Saladiak, Tomáš
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Projektivní techniky v marketingovém výzkumu | Theses on a related topic

774.
Samková, Tereza
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Finance / Finance
Bachelor's thesis defence: Credit scoring a jeho modelování pro fyzické osoby | Theses on a related topic

775.
Sanchez Delgado, Miguel
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh komunikační kampaně s převahou síťových médií pro firmu IBM | Theses on a related topic

776.
Satori, Jitka maiden name: Hlistová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Současný stav příprav na přechod k Basel II | Theses on a related topic

777.
Sazontova, Yuliya
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Mystery shopping - realizace konkrétního projektu | Theses on a related topic

778.
Sedláček, Pavel
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Growth Hacking marketing ve Start-up projektech | Theses on a related topic

779.
Sehnalová, Pavlína
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Efektivní marketingová strategie podniku s využitím příslušných mediálních metrik | Theses on a related topic

780.
Sejčková, Pavlína
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Veřejná správa v EU)
Bachelor's thesis defence: Strategie rozvoje města Jirkov | Theses on a related topic

781.
Sekyrová, Lucie
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Nové trendy v marketingové komunikaci | Theses on a related topic

782.
Shemetova, Ulyana
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití sociálních sítí ve firemní marketingové komunikaci | Theses on a related topic

783.
Shevchenko, Khrystyna
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Využití influencerů pro reklamu na sociálních sítích | Theses on a related topic

784.
Sioridze, Davit
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Customer satisfaction and how to measure it | Theses on a related topic

785.
Sixta, Dominik
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Rating podniku a jeho význam pro zlepšení finanční výkonnosti | Theses on a related topic

786.
Sklenářová, Terezie
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Míra používání mobilních zařízení a jejich vliv na kognitivní funkce spotřebitele | Theses on a related topic

787.
Slabyhoudová, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro dětské publikum (spotřebitele) | Theses on a related topic

788.
Sladovník, Jan
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv nových technologií na konzumaci médií | Theses on a related topic

789.
Smirnov, Artem
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh marketingových aktivit pro podporu a zvýšení prodeje | Theses on a related topic

790.
Sobotková, Petra
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu - děti a mládež | Theses on a related topic

791.
Sochorová, Dana
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Managament pohledávek | Theses on a related topic

792.
Sokolova, Ksenia
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Bachelor's thesis defence: Rizika u obchodníků s cennými papíry a způsoby jejich řízení | Theses on a related topic

793.
Solčanská, Jana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové metodiky komunikace uplatňované v procesu řízení vztahů se zákazníky | Theses on a related topic

794.
Sosna, Luboš
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Evropská dluhová krize a euro, příčiny a východiska | Theses on a related topic

795.
Součková, Andrea
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Srovnání koncepce regulace a dozoru v USA a EU | Theses on a related topic

796.
Součková, Michaela
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Změna zacílení reklamy na těhotné ženy s přesahem do tří let věku dítěte | Theses on a related topic

797.
Sovák, Martin
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová strategie vybrané firmy finančních služeb | Theses on a related topic

798.
Spiegl, Adam
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Podnikatelský plán na založení cateringové firmy | Theses on a related topic

799.
Spilková, Tereza
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reality show: mediatizace, marketizace a celebritizace | Theses on a related topic

800.
Srb, Lukáš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Internetová komunikace | Theses on a related topic