Theses on a related topic (having the same keywords):

direkt marketing, advertising regulation, integrovana marketingova komunikace, podpora prodeje, osobni prodej, svoboda projevu, communication strategy, sales promotion, komunikacni strategie, reklama, ochrana osobnosti, protection of personality, komunikacni proces, kodex reklamy, integrated marketing communication, advertising, personal selling, direct marketing, marketingovy komunikacni mix, regulace reklamy, freedom of speech, code of advertising practice, public relations, process of communication, marketing communication mix

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1201.
Hrma, Tomáš
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingový plán vybrané společnosti | Theses on a related topic Display description

1202.
Hromek, Tomáš
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Obsah reklamního spotu | Theses on a related topic

1203.
Hruška, Josef
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Případová studie tvorby reklamní kampaně | Theses on a related topic

1204.
Hubička, Jaroslav
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Datamining: jeho úskalí a potenciál z hlediska elektronického marketingu | Theses on a related topic

1205.
Hudák, Martin
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Účinnosti marketingové kampaně letních olympijských her v Londýně | Theses on a related topic

1206.
Huleš, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Změny v kupních rozhodovacích procesech zákazníků na B2B a B2C trzích v 21. století | Theses on a related topic

1207.
Hůlka, Tomáš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Projekt a realizace propagačního videa soukromé společnosti SWAH s.r.o. | Theses on a related topic

1208.
Hurt, Jiří
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklama a její účinnost | Theses on a related topic

1209.
Hurt, Jiří
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Jazyk přesvědčování v reklamě | Theses on a related topic

1210.
Hybšová, Veronika
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Obal jako jednoznačný identifikátor konkrétního výrobku pro spotřebitele | Theses on a related topic

1211.
Hyžíková, Zuzana
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kreativita a efektivnost marketingové komunikace | Theses on a related topic

1212.
Chaloupecký, Jiří
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické aspekty v marketingové komunikaci | Theses on a related topic

1213.
Chlasták, Radek
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketing zdravotnických zařízení - Vojenský rehabilitační ústav Slapy | Theses on a related topic

1214.
Chmelíková, Hana
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Public relations jako nástroj firem na budování pozitivního veřejného mínění | Theses on a related topic

1215.
Chobanyan, Nane
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Public Relations při řešení krizové komunikace | Theses on a related topic

1216.
Ilyushkina, Alyona
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Magnitute of Corporate communication with media | Theses on a related topic

1217.
Imanbayeva, Kamila
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: The Role of Direct Marketing in the CRM Strategy | Theses on a related topic

1218.
Ioch, Sergey
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Foreign cultural features in advertisement and their impact on the major society consumers’ behavior | Theses on a related topic
Master's thesis defence: Foreign cultural features in advertisement and their impact on the major society consumers’ behavior | Theses on a related topic

1219.
Isakov, Sanzhar
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: The Role of New Media in a Modern Marketing Communication | Theses on a related topic

1220.
Istomina, Kseniya
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: CSR as a part of PR (basing on the example of Nestle Company-Nespresso brand) | Theses on a related topic

1221.
Jagušáková, Judita
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Integrovaná marketingová komunikácia podniku | Theses on a related topic

1222.
Jahodová, Eliška
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Youtube as a marketing tool in relationship marketing | Theses on a related topic

1223.
Jahodová, Eliška
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Influencing on social media | Theses on a related topic

1224.
Janata, Martin
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Krizová komunikace - máte vše pod kontrolou? | Theses on a related topic

1225.
Janda, David
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Public relations a politické strany | Theses on a related topic

1226.
Jandíková, Iva
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: PR neziskových organizací | Theses on a related topic

1227.
Jandíková, Iva
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Lidé v marketingu | Theses on a related topic
Master's thesis defence: Patologické jevy ve společnosti - drogová závislost a sociální marketing neziskových organizací | Theses on a related topic

1228.
Janeček, Lukáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza fungování podlinkových nástrojů IMK ve společnosti Telefónica Czech Republic, a. s. | Theses on a related topic

1229.
Janečková, Dana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklama jako podpora obchodní strategie pro Zdravotní pojišťovnu METAL - ALIANCE | Theses on a related topic

1230.
Janečková, Dana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Trendy marketingové komunikace zdravotních pojišťoven | Theses on a related topic

1231.
Janichová, Jana
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Význam emocí v marketingu | Theses on a related topic

1232.
Janourková, Michaela
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komunikačního mixu nové výrobkové řady | Theses on a related topic

1233.
Jánský, Marcel
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Dopady spojení tradiční televizní reklamy s internetovými technologiemi | Theses on a related topic

1234.
Janurová, Jana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Rozbor a integrovaná komunikace vybrané značky/firmy | Theses on a related topic

1235.
Jelen, Martin
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využívání celebrit v Public Relations | Theses on a related topic

1236.
Jeleňová, Jana maiden name: Barčáková
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh aktivit pro rozvoj a řízení vztahů se zákazníky | Theses on a related topic

1237.
Jelínková, Alice
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Experiment v marketingovém výzkumu | Theses on a related topic

1238.
Jeřábková, Stanislava
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití nástrojů media relations v organizaci | Theses on a related topic

1239.
Jíchová, Markéta
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Počátky televizní reklamy po roce 1956 | Theses on a related topic

1240.
Jílková, Kristýna
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Finance and Risk)
Master's thesis defence: Lobbing jako podpora výkonnostního sportu | Theses on a related topic

1241.
Jiroušek, Jan
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza vzniku a vývoje marketingového fenoménu SVATOMARTINSKÉ VÍNO | Theses on a related topic

1242.
Jirsová, Nikola
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Rozbor image vybrané značky | Theses on a related topic

1243.
Jíšová, Tereza
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Věrnostní program vybrané organizace | Theses on a related topic

1244.
Jodasová, Eliška
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Historický vývoj reklamy a proměny způsobů persuasivní komunikace | Theses on a related topic

1245.
Johnston, Kateřina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tiskové právo a jeho základní prvky regulace | Theses on a related topic

1246.
Jonáš, Jan
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Společenská odpovědnost firem v České republice | Theses on a related topic

1247.
Kabanova, Valeriia
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: The Role of the Direct Marketing in IMC with the Creation of Proposal of the Particular Campaign | Theses on a related topic

1248.
Kabeš, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Podpora prodeje jako součást integrované marketingové komunikace při uvedení novinky výroby na trh | Theses on a related topic

1249.
Kaderová, Hana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová kampaň moderních inkoustových tiskáren | Theses on a related topic

1250.
Kadeřábková, Petra
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza reklamní kampaně akciové společnosti SAZKA - internetové kurzové sázení | Theses on a related topic