Theses on a related topic (having the same keywords):

model spotrebitelskeho chovani, spotrebitelske chovani, spotrebitelske vlivy, predmet dlouhodobe spotreby, odrazedlo., kupni rozhodovaci proces

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Henyš, Robert
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Behaviorální výzkum a jeho implementace do marketingového řízení podniku | Theses on a related topic Display description

2.
Chytil, Jiří
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vyhodnocení nákupního chování spotřebitelů u konkrétních produktů. | Theses on a related topic

3.
Peroutková, Monika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza nákupního chování spotřebitelů | Theses on a related topic

4.
Blajerová, Alexandra
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologický vliv reklamy na nákupní rozhodování zákazníka | Theses on a related topic

5.
Daňhel, Martin
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Racionalita nebo iracionalita spotřebitelského chování | Theses on a related topic

6.
Fridrichová, Zuzana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Spotřebitelské chování s důrazem na rozhodovací proces specifických cílových skupin | Theses on a related topic

7.
Henyš, Robert
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Chování zákazníka ve vztahu ke značce | Theses on a related topic

8.
Ho, Michaela
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu - děti a mládež | Theses on a related topic

9.
Hübner, Zdeněk
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza rozhodovacího procesu při výběru produktu | Theses on a related topic

10.
Chertova, Anna
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na konzumní chování společnosti | Theses on a related topic

11.
Kabanova, Mariia
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Gender Aspects in Marketing Strategies | Theses on a related topic

12.
Kořínková, Nicole
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Generační marketing | Theses on a related topic

13.
Kuspakova, Gyuzal
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: The role of Brick-and-mortar store in an omnichannel shopping experience of Generation Z within the fashion industry | Theses on a related topic

14.
Lapáčková, Karolína
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Vliv rodinného prostředí na nákupní rozhodování | Theses on a related topic

15.
Lundáková, Marcela maiden name: Zezulková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Argumentační strategie v reklamě jako formy využívané komunikátorem k přesvědčování spotřebitelů | Theses on a related topic

16.
Mádlová, Michaela
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Výchovné faktory (vlivy) marketingové komunikace | Theses on a related topic

17.
Malá, Denisa
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Význam a formování image firmy (Na příkladu image firmy Douwe Egberts) | Theses on a related topic

18.
Milevová, Simona
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

19.
Mrázová, Helena maiden name: Mašková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Motivační faktory ovlivňující chování spotřebitele | Theses on a related topic

20.
Neckař, Petr maiden name: Neckař
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kritéria ovlivňující nákupní rozhodovací proces zákazníka při nákupu vybraného druhu zboží | Theses on a related topic

21.
Němečková, Veronika
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Spotřebitelské chování generace Milenias a jeho vliv na marketingovou komunikaci | Theses on a related topic

22.
Paták, Milan
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Historie a současnost spotřební kultury – sociální a psychologické aspekty moderního konzumenství | Theses on a related topic

23.
Písaříková, Kateřina
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Marketing firmy z pohledu behaviorální ekonomie | Theses on a related topic

24.
Pivničková, Jana
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu – senioři | Theses on a related topic

25.
Pořízková, Kateřina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Chování spotřebitelů a faktory ovlivňující kupní rozhodovací proces na automobilovém trhu | Theses on a related topic

26.
Rosa, Daniel
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Věrnostní program jako klíčová součást marketingová strategie | Theses on a related topic

27.
Shigin, Oleg
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Spotřební kultura a skupinová identita | Theses on a related topic

28.
Směšná, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Význam životního stylu pro spotřební chování | Theses on a related topic

29.
Šámalová, Pavlína
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza makroprostředí a mikroprostředí společnosti Fincentrum a.s. | Theses on a related topic

30.
Šoborová, Radka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vztah nacistické ideologie a reklamy - sonda na pozadí teorií masové společnosti | Theses on a related topic

31.
Tomanová, Eva
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologické aspekty marketingové propagace v televizní reklamě | Theses on a related topic

32.
Zelenka, Jan
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Vliv reklamy na spotřební chování | Theses on a related topic

33.
Zocherová, Veronika
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Spotřebitelské chování a životní styl tzv. třetí generace (lidí starších 50 let) | Theses on a related topic