Theses on a related topic (having the same keywords):

event marketing, communication mix, problematika event, komunikacni mix, chovani spotrebitele, issue, cilova skupina, implementing agency, consumer behavior, event, target groups, realizacni agentura

Keywords ordered alphabetically | Keywords ordered by occurrence rate

451.
Glut, Martina maiden name: Durkajová
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikácia lyžiarskych stredísk na príklade Slovenska a Rakúska | Theses on a related topic Display description

452.
Glut, Martina maiden name: Durkajová
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vyhodnocení nákupního chování spotřebitelů u konkrétních produktů | Theses on a related topic

453.
Golský, Tomáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Tvorba image nekomerční organizace | Theses on a related topic

454.
Grancová, Michaela
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace značky | Theses on a related topic

455.
Gregorková, Šárka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing vybraných farmaceutických produktů - případová studie na základě osobní empirie obchodního reprezentanta | Theses on a related topic

456.
Grundová, Lenka maiden name: Šandová
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikační mix podnikatelského subjektu | Theses on a related topic

457.
Gula, Jiří
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Význam marketingové komunikace a její využití při propagaci sportovní akce | Theses on a related topic

458.
Hacová, Veronika
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Public relations vybrané instituce | Theses on a related topic

459.
Hadrabová, Miluše
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové metodiky komunikace uplatňované v procesu Řízení vztahu se zákazníky. Komunikace jako nástroj rozvoje společnosti a součást marketingového mixu. Vliv komunikace na další složky marketingového mixu. | Theses on a related topic

460.
Hájková, Karolína
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Internetový marketing | Theses on a related topic

461.
Hanuš, Ondřej
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj nástrojů audiovizuální reklamy | Theses on a related topic

462.
Hanzalová, Kateřina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Virální online marketing, jeho užití a hranice | Theses on a related topic

463.
Hasalová, Hana maiden name: Kratochvílová
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza věrnostního programu letecké společnosti ČSA | Theses on a related topic

464.
Haunerová, Klára
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Specifika integrované marketingové komunikace ve vybraných oborech: Fashion Marketing | Theses on a related topic

465.
Hauptová, Kateřina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě. Zaměření na In-store marketing na lokálním trhu | Theses on a related topic

466.
Havlíčková, Tereza
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Zavádění nového produktu na trh firmou Wilo | Theses on a related topic

467.
Hefnerová, Marina
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové trendy v marketingové komunikaci | Theses on a related topic

468.
Hefnerová, Marina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Tvorba značky a její postavení v marketingové komunikaci ve vztahu k vnímání zákazníkem | Theses on a related topic

469.
Hegarová, Monika
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv reklamního sloganu na nákupní rozhodovací proces spotřebitele | Theses on a related topic

470.
Hejlíková, Dominika
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje vybraného produktu a její vyhodnocení | Theses on a related topic

471.
Henlín, Ladislav
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Veřejná správa v EU)
Bachelor's thesis defence: Novela sociálního zákona a činnost sociálního zařízení | Theses on a related topic

472.
Henlín, Ladislav
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Aplikace standardů kvality sociálních služeb v DpS Podbořany | Theses on a related topic

473.
Herout, Tomáš
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Primární emise akcií jako zdroj financování podniku | Theses on a related topic

474.
Heřmanský, Martin
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Specifika integrované marketingové komunikace firmy Harley-Davidson Czech Republic | Theses on a related topic

475.
Hnízdilová, Jitka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza aktivit direkt marketingu ve vybrané společnosti | Theses on a related topic

476.
Ho, Michaela
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu - děti a mládež | Theses on a related topic

477.
Ho, Michaela
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace ve vybraném podniku | Theses on a related topic

478.
Holečková, Barbora
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Nové trendy v marketingové komunikaci | Theses on a related topic

479.
Holman, Oliver
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Kreativita v reklamě. Jak oslovit spotřebitele a poskytnout mu zkušenost | Theses on a related topic

480.
Horáková, Petra
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace konkrétního subjektu na trhu
Master's thesis defence: Marketingová komunikace konkrétního subjektu na trhu | Theses on a related topic

481.
Houbová, Kristýna
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Způsob argumentace přesvědčování v reklamě- Reklamní kampaň při uvedení nového parfému na trh | Theses on a related topic

482.
Houdková, Andrea
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Dopad koronaviru na společenské akce v konkrétní firmě | Theses on a related topic

483.
Hovorka, Martin
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nástroje marketingového mixu při zavádění značky „nový“ Bonton na rozhlasový trh | Theses on a related topic

484.
Hovorka, Martin
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Synergie rozhlasového vysílání a internetové prezentace | Theses on a related topic

485.
Hrabák, Jakub
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Moderní formy marketingové komunikace | Theses on a related topic

486.
Hradecká, Veronika
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sociální sítě jako nástroj marketingové strategie | Theses on a related topic

487.
Hromádková, Barbora
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Spotřební zájmy současné mladé generace | Theses on a related topic

488.
Hron, Štěpán
Faculty: University of Finance and Administration
Year: 2013, studies terminated for failure to fulfill study requirements
Programme/field: Informatics / Applied Informatics
Bachelor's thesis defence: Informační systém pro menší a střední stavební firmy | Theses on a related topic

489.
Hronová, Jana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Projekt marketingové komunikace ve fázi růstu a zralosti výrobku tabákové společnosti | Theses on a related topic

490.
Hrotíková, Lenka
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv reklamy v komunikaci se zákazníky | Theses on a related topic

491.
Hrubá, Alena
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Specifiky integrované marketingové komunikace ve vybraných oborech | Theses on a related topic

492.
Hrubá, Dominika
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh marketingové komunikace cílené na vysokoškoláky | Theses on a related topic

493.
Hubička, Jaroslav
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Datamining: jeho úskalí a potenciál z hlediska elektronického marketingu | Theses on a related topic

494.
Hurajtová, Viktória
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Spotřební kultura a skupinová identita generace Z | Theses on a related topic

495.
Hurt, Jiří
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklama a její účinnost | Theses on a related topic

496.
Hurt, Jiří
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Jazyk přesvědčování v reklamě | Theses on a related topic

497.
Hypš, Vladislav
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Strategie retailové značky | Theses on a related topic

498.
Chaloupková, Michaela
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Politický marketing a komunální volby na Mostecku | Theses on a related topic

499.
Charousová, Veronika
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikační nástroje VŠFS k oslovování veřejnosti | Theses on a related topic

500.
Chernomorov, Alexey
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Spotřební kultura a formy hédonistického životního stylu | Theses on a related topic