Theses on a related topic (having the same keywords):

podpora prodeje, osobni prodej, sales promotion, reklama, personal sales, direct marketing, advertising, marketingovy komunikacni mix, guesthouse uko, public relations, penzion uko, marketing communication mix

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1051.
Ilyushkina, Alyona
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Magnitute of Corporate communication with media | Theses on a related topic Display description

1052.
Imanbayeva, Kamila
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: The Role of Direct Marketing in the CRM Strategy | Theses on a related topic

1053.
Ioch, Sergey
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Foreign cultural features in advertisement and their impact on the major society consumers’ behavior | Theses on a related topic
Master's thesis defence: Foreign cultural features in advertisement and their impact on the major society consumers’ behavior | Theses on a related topic

1054.
Isakov, Sanzhar
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: The Role of New Media in a Modern Marketing Communication | Theses on a related topic

1055.
Istomina, Kseniya
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: CSR as a part of PR (basing on the example of Nestle Company-Nespresso brand) | Theses on a related topic

1056.
Jahodová, Eliška
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Youtube as a marketing tool in relationship marketing | Theses on a related topic

1057.
Jahodová, Eliška
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Influencing on social media | Theses on a related topic

1058.
Janata, Martin
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Krizová komunikace - máte vše pod kontrolou? | Theses on a related topic

1059.
Janda, David
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Public relations a politické strany | Theses on a related topic

1060.
Jandíková, Iva
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: PR neziskových organizací | Theses on a related topic

1061.
Jandíková, Iva
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Lidé v marketingu | Theses on a related topic
Master's thesis defence: Patologické jevy ve společnosti - drogová závislost a sociální marketing neziskových organizací | Theses on a related topic

1062.
Janečková, Dana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklama jako podpora obchodní strategie pro Zdravotní pojišťovnu METAL - ALIANCE | Theses on a related topic

1063.
Janečková, Dana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Trendy marketingové komunikace zdravotních pojišťoven | Theses on a related topic

1064.
Janichová, Jana
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Význam emocí v marketingu | Theses on a related topic

1065.
Jánský, Marcel
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Dopady spojení tradiční televizní reklamy s internetovými technologiemi | Theses on a related topic

1066.
Jelen, Martin
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využívání celebrit v Public Relations | Theses on a related topic

1067.
Jeleňová, Jana maiden name: Barčáková
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh aktivit pro rozvoj a řízení vztahů se zákazníky | Theses on a related topic

1068.
Jelínková, Alice
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Experiment v marketingovém výzkumu | Theses on a related topic

1069.
Jeřábková, Stanislava
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití nástrojů media relations v organizaci | Theses on a related topic

1070.
Jež, Viktor
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití prostředků podpory prodeje v organizaci | Theses on a related topic

1071.
Jíchová, Lenka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv jednotlivých druhů komunikace/reklamy a komunikačního mixu na specifické cílové skupiny | Theses on a related topic

1072.
Jíchová, Markéta
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Počátky televizní reklamy po roce 1956 | Theses on a related topic

1073.
Jílková, Kristýna
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Finance and Risk)
Master's thesis defence: Lobbing jako podpora výkonnostního sportu | Theses on a related topic

1074.
Jirasová, Renáta
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové trendy v marketingové komunikaci | Theses on a related topic

1075.
Jiroušek, Jan
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza vzniku a vývoje marketingového fenoménu SVATOMARTINSKÉ VÍNO | Theses on a related topic

1076.
Jirsová, Nikola
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Rozbor image vybrané značky | Theses on a related topic

1077.
Jíšová, Tereza
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Věrnostní program vybrané organizace | Theses on a related topic

1078.
Jodasová, Eliška
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Historický vývoj reklamy a proměny způsobů persuasivní komunikace | Theses on a related topic

1079.
Jonáš, Jan
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Společenská odpovědnost firem v České republice | Theses on a related topic

1080.
Kabanova, Valeriia
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: The Role of the Direct Marketing in IMC with the Creation of Proposal of the Particular Campaign | Theses on a related topic

1081.
Kabeš, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Podpora prodeje jako součást integrované marketingové komunikace při uvedení novinky výroby na trh | Theses on a related topic

1082.
Kadeřábková, Petra
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza reklamní kampaně akciové společnosti SAZKA - internetové kurzové sázení | Theses on a related topic

1083.
Kadlec, Štěpán
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využívání emocí v marketingové komunikaci | Theses on a related topic

1084.
Kadlec, Štěpán
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Produkt placement jako nová forma komerční komunikace | Theses on a related topic

1085.
Kadlecová, Eva
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Patologické jevy ve společnosti - drogová závislost a sociální marketing neziskových organizací | Theses on a related topic

1086.
Kadlecová, Kateřina
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Image marketingu z pohledu psychologie | Theses on a related topic

1087.
Kalašová, Dominika
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nástroje interní komunikace | Theses on a related topic

1088.
Kalvodová, Eva
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Regulace reklamy ve farmacii | Theses on a related topic

1089.
Kamzina, Aigerim
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: The Dark side of Advertising | Theses on a related topic

1090.
Karas, Tomáš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Proces budování značky a faktory, které ho ovlivňují | Theses on a related topic

1091.
Karásek, Tomáš
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikace domácího cestovního ruchu regionu Vranovsko | Theses on a related topic

1092.
Karasová, Veronika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etika v marketingové komunikaci | Theses on a related topic

1093.
Kargina, Alevtina
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing in public space | Theses on a related topic

1094.
Kárová, Lenka
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Aplikační možnosti public relations ve vybrané firmě | Theses on a related topic

1095.
Kashayeva, Xeniya
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingové kampaně využívající hlavně poštovní mailing k získávání nových zákazníků | Theses on a related topic

1096.
Kasík, Martin
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komplexní marketingové kampaně vybraného produktu | Theses on a related topic

1097.
Kašpar, Ondřej
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Případová studie praktického uplatnění internetového marketingu ve vybrané společnosti | Theses on a related topic

1098.
Katsubina, Alexandra
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingový plán - uvedení inovativního projektu v platbách na trh | Theses on a related topic
Bachelor's thesis defence: Marketingový plán - uvedení inovativního projektu v platbách na trh | Theses on a related topic

1099.
Kazarjan, Arsen
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Etika v marketingové komunikaci | Theses on a related topic

1100.
Kehrer, Florian
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: International Direct Marketing of the selected company | Theses on a related topic