Theses on a related topic (having the same keywords):

ceska pojistovna a. s., hodnotovy management, historie pojistovnictvi, pojisteni, zivotni cyklus zakaznika, kampan, databaze., hodnota zakaznika, legislativni ramec v pojistovnictvi, rizeni vztahu se zakazniky, aktivit rizeni vztahu se zakazniky, distribucni kanal

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Slanařová, Irena
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Koncepce CRM ve společnosti podnikající v zásilkovém obchodu | Theses on a related topic Display description

2.
Jandová, Kateřina
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh aktivit pro rozvoj a řízení vztahů se zákazníky | Theses on a related topic

3.
Kalousová, Iveta
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Přínos implementace CRM zákazníkům i společnosti CET 21, spol. s r.o. | Theses on a related topic

4.
Komárková, Zita maiden name: Rychmachová
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Insurance Industry
Master's thesis defence: Cross - selling, jeho využití a přínos pro pojišťovnu | Theses on a related topic

5.
Krásová, Kateřina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě v sektoru finančních služeb | Theses on a related topic

6.
Kratochvíl, Filip
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Jak nejlépe finančně zabezpečit svůj majetek proti požárům | Theses on a related topic

7.
Asmatulayeva, Dilyara
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Model zákaznické segmentace vybraného podniku | Theses on a related topic

8.
Baraňuková, Vitalija
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha manažera pro klíčové zákazníky v rozvoji vztahů | Theses on a related topic

9.
Bárta, Zdeněk
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha manažera pro klíčové zákazníky v rozvoji vztahů | Theses on a related topic

10.
Bashkatova, Angelina
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Strategické marketingové řízení společnosti | Theses on a related topic

11.
Bašta, Jan
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Metodika měření a vyhodnocování výkonnosti podnikových procesů ve firmě Zdemar s.r.o. | Theses on a related topic

12.
Belaidová, Nora
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úspěšná verbální a neverbální komunikace s klíčovým zákazníkem České pojišťovny | Theses on a related topic

13.
Bendlová, Natálie
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sociální reklama a její vývoj do současnosti | Theses on a related topic

14.
Benešová, Zuzana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza vztahů se zákazníky se zaměřením na cestovní ruch | Theses on a related topic

15.
Beránková, Markéta
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Jak předcházet ztrátě klientů v reklamní agentuře FCB Prague s.r.o. | Theses on a related topic

16.
Bittner, Tomáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Virální marketing a sociální sítě | Theses on a related topic

17.
Blahník, Jan
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Využití umělé inteligence v řízení vztahů se zákazníkem (v obchodě, v marketingu…) | Theses on a related topic

18.
Bohušík, Petr
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh integrované marketingové komunikace pro konkrétní produkt | Theses on a related topic

19.
Bošková, Ivana maiden name: Toušková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Aktuální otázky odpovědnosti pojištěných a poškozených | Theses on a related topic

20.
Bouška, Adam
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Insurance Industry
Master's thesis defence: Dohled v pojišťovnictví v zemích Evropské unie a ve vybraných státech světa | Theses on a related topic

21.
Bozadžiev, Nikola
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Insurance Industry
Master's thesis defence: Vliv moderních technologií na pojišťovnictví | Theses on a related topic

22.
Brichová, Petra
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba reklamní kampaně | Theses on a related topic

23.
Brunclíková, Pavlína
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace jako klíčová aktivita a nástroj rozvoje vztahů se zákazníky | Theses on a related topic

24.
Brzáková, Dita
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Společenská odpovědnost v cestovním ruchu | Theses on a related topic

25.
Buková, Monika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Etický rozměr komunikačních strategií | Theses on a related topic
Master's thesis defence: Etický rozměr komunikačních strategií | Theses on a related topic

26.
Bulová, Tereza
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Davové jevy a projevy hromadného chování | Theses on a related topic

27.
Buraltová, Anna
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Insurance Industry
Bachelor's thesis defence: Pojištění občanských rizik | Theses on a related topic

28.
Bureš, Pavel
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Insurance Industry
Master's thesis defence: Komplexní řízení rizik samosprávného celku | Theses on a related topic

29.
Bušková, Miroslava
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Model guerilla marketingu v konkrétní komunikační kampani a jeho vyhodnocení | Theses on a related topic

30.
Cimrová, Dominika
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Politický marketing a volební kampaně v ČR | Theses on a related topic

31.
Coufalík, Petr
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Insurance Industry
Bachelor's thesis defence: Neživotní pojištění v USA - dopady tropických cyklón po roce 2000 | Theses on a related topic

32.
Courtonová, Ivana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza vztahů se zákazníky ve firmě Viva Natura | Theses on a related topic

33.
Culková, Iva
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Insurance Industry
Bachelor's thesis defence: Pojištění zvířat v zájmovém chovu | Theses on a related topic

34.
Culková, Iva
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Insurance Industry
Master's thesis defence: Pojištění zvířat v zájmovém chovu | Theses on a related topic

35.
Čakijová, Marie maiden name: Došková
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Věrnostní programy jako nástroj budování loajality zákazníka | Theses on a related topic

36.
Čeledová, Petra
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Finance and Risk)
Master's thesis defence: Finanční analýza vybraných cestovních kanceláří na českém trhu v souvislosti s pojištěním záruky pro případ úpadku cestovní kanceláře | Theses on a related topic

37.
Černý, Filip
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Komparace úvěrového a leasingového financování | Theses on a related topic

38.
Červená, Adéla
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Insurance Industry
Master's thesis defence: Využití vybraných produktů pro zabezpečení na stáří | Theses on a related topic

39.
Červenka, Lukáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Novinky bílé a černé techniky a formy jejich propagačního uvedení na trh (s výběrem libovolného historického období) období 2005 - 2009 | Theses on a related topic

40.
Červenka, Pavel
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Analýza spokojenosti zákazníků v podniku nkt cables s.r.o. | Theses on a related topic

41.
Čtvrtníková, Alena
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Věrnostní programy a jejich vliv na změnu nákupního chování | Theses on a related topic

42.
Demokhina, Natalia
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Věrnostní programy jako nástroj podpory prodeje v kontextu integrované marketingové komunikace | Theses on a related topic

43.
Denemark, Jiří
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingové kampaně vybraného produktu | Theses on a related topic

44.
Dluhoš, Daniel
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Banking
Bachelor's thesis defence: Ideální pobočka finanční instituce | Theses on a related topic

45.
Dohnal, David
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Implementace nástrojů a metodik pro navázání a rozvoj vztahů v aktuálním prostředí | Theses on a related topic

46.
Dolanská, Monika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Vymáhání pohledávek | Theses on a related topic

47.
Dolejšová, Kamila
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové metodiky komunikace uplatňované v procesu Řízení vztahu se zákazníky. Komunikace jako nástroj rozvoje společnosti a součást marketingového mixu. Vliv komunikace na další složky marketingového mixu. | Theses on a related topic

48.
Dolejšová, Lucie
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Insurance Industry
Bachelor's thesis defence: Historie světového pojišťovnictví | Theses on a related topic

49.
Dostálová, Hana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Insurance Industry
Master's thesis defence: Důchodové systémy ČR a SR - šance a rizika | Theses on a related topic

50.
Doubravská, Věra
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Hypotéka jako zvláštní forma financování nemovitostí v ČR | Theses on a related topic