Theses on a related topic (having the same keywords):

hotelnictvi, individuelni klientela, hotel chain, misto, zakaznik, hotelovy trh praha, poptavka po hotelovych sluzbach, cestovni kancelare, tourism, situation analysis, customer segmentation, individual customer, fit, internet sale, marketing strategy, produktovy marketingovy mix, predpoved a vyvoj hoteloveho trhu, novostavba hotelu, swot analyza, gds, touroperatori, new hotel construction, supply of hotel services, direct competition, propagace, zakaznicky marketingovy mix, komunikace, cestovni ruch, prodejni argumenty, promotion, demand for hotel services, indirect competition, usp, 4p, produkt, zakaznicke segmenty, cost, convenience, prague hotel market, forecast and development of hotel market, evaluation of supply nad demand for hotels services, travel agencies, neprima konkurence, firemni klientela, internetovy prodej, marketingova strategie produkct marketing mix, place, customer marketing mix, customer, communications, business segment, hotelovy produkt, 4c, hotelovy retezec, nabidka hotelovych sluzeb, vyhodnoceni nabidky a poptavky po hotelovych sluzbach, prima konkurence, price, lodging industry, swot analysis, cena, vhodnost, situacni analyza, segmentace trhu, product, hotel product, market segmentation, touroperators

Keywords ordered alphabetically | Keywords ordered by occurrence rate

2601.
Školník, Vojtěch
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Systém řízení vztahů se zákazníky a jeho zavedení do firemních procesů | Theses on a related topic Display description

2602.
Škorcová, Monika
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Tools to Assess the Suitability of the Company to Enter the Foreign Market, International Sales Strategy | Theses on a related topic

2603.
Škorna, Miroslav
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Strategické řízení strojírenského podniku | Theses on a related topic

2604.
Škovranová, Veronika maiden name: Matýsková
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Řízení pohledávek ve společnosti Welledit CZ s.r.o. | Theses on a related topic

2605.
Šlezáková, Eva
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Spotřební chování vybraného segmentu mládeže | Theses on a related topic

2606.
Šlezingerová, Iveta
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Vůdcovství v manažerské praxi | Theses on a related topic

2607.
Šmalclová, Kristýna
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh eventu pro vybraný podnik nebo produkt s ekonomickým vyhodnocením | Theses on a related topic

2608.
Šmejkal, Patrik Jakub
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Trendy marketingové komunikace a jejich uplatnění v praxi | Theses on a related topic

2609.
Šmíd, Robert
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Personální řízení v rodinné firmě | Theses on a related topic

2610.
Šmolíková, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv chování prodejce na efektivnost prodeje | Theses on a related topic

2611.
Šmondrk, Petr
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance & Bachelor of Science in Business Administration
Bachelor's thesis defence: Význam externí a interní analýzy pro zvolenou strategii MSP | Theses on a related topic

2612.
Šopf, Martin
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing v neziskovém sektoru | Theses on a related topic

2613.
Špátová, Naďa
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Správa dokumentů - Národní bezpečnostní úřad Elektronizace dokumentů s utajovanými informacemi | Theses on a related topic

2614.
Špinerová, Nikola
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Řízení vztahů na pracovišti | Theses on a related topic

2615.
Šplíchalová, Radka
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Emocionální působení vzhledu, tvaru a barvy na proces rozhodování zákazníka (Limbická analýza) | Theses on a related topic

2616.
Šprinc, Radek
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Public Administration EU, Public Administration EU, Public Administration EU)
Master's thesis defence: Odpisování dlouhodobého majetku ÚSC | Theses on a related topic

2617.
Šreiber, Michael
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Spotřební chování vybraného segmentu mládeže | Theses on a related topic

2618.
Šreiberová, Věra maiden name: Hoffmannová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Přínos aktivit z oblasti cestovního ruchu k rozvoji regionů | Theses on a related topic

2619.
Šreiberová, Veronika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Město a jeho propagace - na příkladu konkrétního sídla | Theses on a related topic

2620.
Štádlík, David
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Komunikace na pracovišti ve firmě Modrá Pyramida stavební spořitelna, a.s. | Theses on a related topic

2621.
Štamberková, Hana
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Model zákaznické segmentace vybraného podniku | Theses on a related topic

2622.
Štanclová, Magdalena
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Fitness jako součást zdravého životního stylu a jeho propagace | Theses on a related topic

2623.
Šťastná, Andrea
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití marketingového výzkumu pro efektivní nastavení nástrojů marketingové komunikace | Theses on a related topic

2624.
Štedráková, Veronika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingový výzkum v oblasti trhu služeb | Theses on a related topic

2625.
Štefáčková, Ludmila
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Účetnictví malé firmy | Theses on a related topic

2626.
Štefanec, David
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Rizikový kapitál | Theses on a related topic

2627.
Štefkeová, Jana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikácia Slovenska ako turistickej destinácie | Theses on a related topic

2628.
Štenglová, Simona
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Fundraising a externí komunikace neziskové organizace | Theses on a related topic

2629.
Štěpánek, Tomáš
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Teorie a praxe marketingových kampaní v návaznosti na finanční gramotnost | Theses on a related topic

2630.
Štěpánová, Hana maiden name: Mouchová
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Techniky utváření a vedení rozhovorů | Theses on a related topic

2631.
Števůrková, Zuzana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vztah sociální a marketingové komunikace | Theses on a related topic

2632.
Štolpa, Michal
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Informatics / Applied Informatics
Master's thesis defence: Implementace knihoven ITIL do systému CRM | Theses on a related topic

2633.
Štrofová, Zuzana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: New division of Mining Water in Bulgaria: Marketing Plan | Theses on a related topic

2634.
Štrouchalová Blažková, Petra maiden name: Blažková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv referenčních skupin na spotřební chování | Theses on a related topic

2635.
Štuková Ilieva, Zuzana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Využití psychologického přístupu v PR online PR | Theses on a related topic

2636.
Šubrtová, Lucie
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Zvláštnosti mezilidské komunikace mediované počítačem mobilním telefonem | Theses on a related topic

2637.
Šůcha, David
Faculty: University of Finance and Administration
Year: 2013, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Strategie prodeje potravinářských produktů | Theses on a related topic

2638.
Šulajová, Jana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Myšlení a reklama | Theses on a related topic
Master's thesis defence: Myšlení a reklama | Theses on a related topic

2639.
Šulc, František
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Měření demagogie pomocí analýzy textů politických stran ve Velké Británii, USA, Kanadě a Austrálii | Theses on a related topic

2640.
Šuťák, Martin
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Etický rozměr komunikace fenoménu sociálních sítí | Theses on a related topic

2641.
Švehla, Jan
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Projektové řízení v nadnárodní společnosti ArcelorMittal | Theses on a related topic

2642.
Tabačková, Jarmila
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingová východiska pro efektivní hrací plán Hudebního divadla Karlín | Theses on a related topic

2643.
Taischl, Václav
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingový plán start-upu založený na crowdfundingu | Theses on a related topic

2644.
Takač, Petr
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sponzoring a jeho využití v propagaci organizace | Theses on a related topic

2645.
Tankos, Alexandr
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Spolupráce veřejného a soukromého sektoru na municipální úrovni | Theses on a related topic

2646.
Tarabrin, Sergei
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Společenská odpovědnost firem, její význam v současnosti a pro budoucnost | Theses on a related topic

2647.
Tassybay, Yedilzhan
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Kreativní koncept internetové kampaně vysoké školy | Theses on a related topic

2648.
Tausigová, Lenka
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití nástrojů IMK při řízení malé firmy | Theses on a related topic

2649.
Tefr, Martin
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Hodnocení efektivnosti investičního projektu na základě dynamických metod | Theses on a related topic

2650.
Terifajová, Michaela
Faculty: University of Finance and Administration
Year: 2018, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management), Business Management and Corporate Finance (combination/specialization: Corporate Management)
Master's thesis defence: Marketingová stratégia spoločnosti Fitfabrik | Theses on a related topic