Theses on a related topic (having the same keywords):

hotelnictvi, individuelni klientela, hotel chain, misto, zakaznik, hotelovy trh praha, poptavka po hotelovych sluzbach, cestovni kancelare, tourism, situation analysis, customer segmentation, individual customer, fit, internet sale, marketing strategy, produktovy marketingovy mix, predpoved a vyvoj hoteloveho trhu, novostavba hotelu, swot analyza, gds, touroperatori, new hotel construction, supply of hotel services, direct competition, propagace, zakaznicky marketingovy mix, komunikace, cestovni ruch, prodejni argumenty, promotion, demand for hotel services, indirect competition, usp, 4p, produkt, zakaznicke segmenty, cost, convenience, prague hotel market, forecast and development of hotel market, evaluation of supply nad demand for hotels services, travel agencies, neprima konkurence, firemni klientela, internetovy prodej, marketingova strategie produkct marketing mix, place, customer marketing mix, customer, communications, business segment, hotelovy produkt, 4c, hotelovy retezec, nabidka hotelovych sluzeb, vyhodnoceni nabidky a poptavky po hotelovych sluzbach, prima konkurence, price, lodging industry, swot analysis, cena, vhodnost, situacni analyza, segmentace trhu, product, hotel product, market segmentation, touroperators

Keywords ordered alphabetically | Keywords ordered by occurrence rate

2801.
Zelenka, Jan
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vliv jednotlivých druhů komunikace/reklamy a komunikačního mixu na specifické cílové skupiny - aplikace na podmínky společnosti Red Bull Česká republika | Theses on a related topic Display description

2802.
Zeman, Milan
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Řízení obchodu v podniku ČMSS, a.s. | Theses on a related topic

2803.
Zeman, Vladimír
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Společenská odpovědnost malých a středních podniků | Theses on a related topic

2804.
Zharinova, Ganna
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Město a jeho propagace - na příkladu konkrétního sídla | Theses on a related topic
Master's thesis defence: Město a jeho propagace - na příkladu konkrétního sídla | Theses on a related topic

2805.
Zherdetska, Ielyzaveta
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingové výdaje a jejich vliv na velikost obratu (zisku) | Theses on a related topic

2806.
Zhitnova, Kristina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Ladislav Sutnar a jeho reklamní tvorba | Theses on a related topic

2807.
Zhumasheva, Gulden
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Role of Logistics in Global Sourcing | Theses on a related topic

2808.
Zigulia, Elizaveta
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Sales Promotion Methods and Techniques – Consumer Contest | Theses on a related topic

2809.
Zikmund, Filip
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Specifika Merchandisingu sportovních klubů | Theses on a related topic

2810.
Zikmundová, Jana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Insurance Industry
Bachelor's thesis defence: Řešení rizik cestovních kanceláří prostřednictvím komerčního pojištění | Theses on a related topic

2811.
Zítka, Lukáš
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Hodnocení interní komunikace firmy AUTOZITKA s.r.o. | Theses on a related topic

2812.
Zoronjic, Jasmin
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Sustainable enterprise | Theses on a related topic

2813.
Zrubecká, Alexandra
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Starting a tourism accommodation business | Theses on a related topic

2814.
Žáček, Daniel
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Engagement Marketing in the Video Game Industry | Theses on a related topic

2815.
Žáčková, Lenka maiden name: Bílá
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Insurance Industry
Master's thesis defence: Komplexní pojištění pro cestovní kanceláře | Theses on a related topic

2816.
Žáková, Stanislava
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Práce s veřejností a činnost tiskových mluvčí podniku | Theses on a related topic

2817.
Žán, Filip
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Finance and Risk)
Master's thesis defence: Strategický finanční plán | Theses on a related topic

2818.
Žďárská, Nicole
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza spotřebitelských soutěží čerpacích stanic OMV v České republice | Theses on a related topic

2819.
Žežulková, Věra maiden name: Černá
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Využití a možnosti neverbální komunikace ve veřejné správě | Theses on a related topic

2820.
Žídková, Eva
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Úloha lidského faktoru v marketingovém řízení podnikatelského subjektu | Theses on a related topic

2821.
Židlický, Jakub
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Metodiky průzkumu spokojenosti zákazníků a identifikace potřeb, požadavků a očekávání zákazníků | Theses on a related topic

2822.
Žišková, Lucie maiden name: Drábová
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Individualizace vztahů v Marketingu | Theses on a related topic

2823.
Žitko, Jakub
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Potenciál rozvoje firmy v zahraničním obchodu | Theses on a related topic

2824.
Živická, Terézia
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Stanovení strategie podniku | Theses on a related topic

2825.
Žumárová, Katarína
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication & Master of Business Administration
Master's thesis defence: Návrh komunikačního mixu strojírenského podniku | Theses on a related topic