Theses on a related topic (having the same keywords):

marketingovy mix, segmentation, targeting, komunikacni mix, segmentace, positioning, promotion, marketing mix, distribuce, vyrobek, prezentace, place, cena, price, zacileni, product

Keywords ordered alphabetically | Keywords ordered by occurrence rate

651.
Hradečná, Radka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic Display description

652.
Hrachovcová, Anna
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení marketingové kampaně vybraného produktu nebo firmy | Theses on a related topic

653.
Hranáčová, Kristýna
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Strategie vytváření vztahu se zákazníkem a jeho upevňování | Theses on a related topic

654.
Hraník, Ladislav
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Marketingové řízení MSP / rodinného podniku | Theses on a related topic

655.
Hrdlička, Luděk
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kritéria výběru médií pro reklamní kampaň společnosti La Pura Vita | Theses on a related topic

656.
Hronová, Jana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Projekt marketingové komunikace ve fázi růstu a zralosti výrobku tabákové společnosti | Theses on a related topic

657.
Hrubá, Dominika
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh marketingové komunikace cílené na vysokoškoláky | Theses on a related topic

658.
Hrušáková, Petra
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Přímý marketing jako komunikační technika v praxi e-shopů v ČR | Theses on a related topic

659.
Hulyayeva, Nataliya
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza nástrojů podpory prodeje společnosti ML9 | Theses on a related topic

660.
Hurdová, Nikola
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Finance and Risk)
Master's thesis defence: Teorie her v podnikové praxi | Theses on a related topic

661.
Hypš, Vladislav
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingový výzkum a jeho konkrétní použití ve společnosti FAOC | Theses on a related topic

662.
Chládek, Aleš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Aplikace teorie her v marketingu | Theses on a related topic

663.
Chmelík, Jan
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Metody oceňování podnikových aktiv (nemovitostí) a jejich aplikace | Theses on a related topic

664.
Chmelová, Michaela
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Analýza nástrojů marketingového mixu ve firmě BANNER s.r.o. | Theses on a related topic

665.
Chomová, Milena
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikační mix podniku DHL IT Services internetová interná a externá komunikácia | Theses on a related topic

666.
Churá, Kateřina
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologické mechanismy při rozhodování o nákupu | Theses on a related topic

667.
Chvojka, Dominik
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Role sociálních sítí v komunikačním mixu | Theses on a related topic

668.
Jahn, Tomáš
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Politický marketing - marketingová komunikace konzervativních evropských stran | Theses on a related topic

669.
Jakoubková, Lucie
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivita nástrojů marketingového mixu u vybraného podniku | Theses on a related topic

670.
Jančíková, Iva maiden name: Marková
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Integrovaná marketingová komunikace a její vliv na poptávku a image firmy | Theses on a related topic

671.
Jančíková, Iva maiden name: Marková
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Význam hodnoty produktu pro zákazníky v moderním marketingu | Theses on a related topic

672.
Janečková, Klára
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Komunikace značky kvality KLASA | Theses on a related topic

673.
Janošová, Radka
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Úloha marketingu v životě malé firmy | Theses on a related topic

674.
Janoušková, Alexandra
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Rebranding v organizaci | Theses on a related topic

675.
Janoušková, Renáta
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace vybraného podniku v oblasti pohostinství | Theses on a related topic

676.
Janoutová, Karolína
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace obecně prospěšné společnosti Pomocné tlapky | Theses on a related topic

677.
Jansta, Milan
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv merchandisingu a promo aktivit na zvýšení prodeje | Theses on a related topic

678.
Jaurisová, Nikola
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Metodiky a přínosy komunikace s koncovým zákazníkem | Theses on a related topic

679.
Jelínková, Jiřina maiden name: Kozelková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Interní komunikace společnosti Letiště Praha, a.s. | Theses on a related topic

680.
Jindráková, Dana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Role marketingového výzkumu při analýze zákazníka v bankovním sektoru | Theses on a related topic

681.
Jirásková, Michaela
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh marketingové komunikace společnosti STAVARO | Theses on a related topic

682.
Jiříková, Michala
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský plán - Solný hotel Javorná na Šumavě | Theses on a related topic

683.
Jochmanová, Jana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vytvoření mediální strategie pro firmu Snowboard JÁCHYM | Theses on a related topic
Bachelor's thesis defence: Vytvoření mediální strategie pro firmu Snowboard JÁCHYM | Theses on a related topic

684.
Jokšová, Soňa
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský plán - základní dokument počátečních fází životního cyklu MSP | Theses on a related topic

685.
Jurek, Michal
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh marketingových aktivit pro podporu a zvýšení prodeje | Theses on a related topic

686.
Kabeš, Tomáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Řízení vztahů se zákazníky a tvorba hodnoty a přidané hodnoty produktu | Theses on a related topic

687.
Kabešová, Klára maiden name: Dvořáková
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: CRM - Řízení vztahů se zákazníky ve firmě XY | Theses on a related topic

688.
Kacbal, Ondřej
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace pronájmu lodí v zahraničí | Theses on a related topic

689.
Kaderová, Hana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová kampaň moderních inkoustových tiskáren | Theses on a related topic

690.
Kadlecová, Veronika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Vliv barev a jeho využití v marketingu | Theses on a related topic

691.
Kalousková, Alena
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Cena a cenová politika organizace | Theses on a related topic

692.
Kamiš, Dominik
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Založení podniku | Theses on a related topic

693.
Kari, Galiya
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Management)
Master's thesis defence: Efektivnost firmy z pohledu marketingu | Theses on a related topic

694.
Kejzlarová, Dana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Silné a slabé stránky činnosti podnikatelského subjektu | Theses on a related topic

695.
Kepková, Kristýna
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza prostředků a technik podpory prodeje v podniku ŠKODA AUTO a.s. | Theses on a related topic

696.
Kepková, Kristýna
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Značka jako nositel tradice a kvality, značková politika společnosti ŠKODA AUTO a.s. a ŠkoFIN s.r.o. | Theses on a related topic

697.
Khovanska, Anastasiya
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Postavení Product Placement v produkci filmu a TV pořadech | Theses on a related topic

698.
Khúc, Huyen Tran
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Event a jeho využití pro integrovanou marketingovou komunikaci | Theses on a related topic
Bachelor's thesis defence: Event a jeho využití pro integrovanou marketingovou komunikaci | Theses on a related topic

699.
Kissová, Nikol
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing neziskových organizací | Theses on a related topic

700.
Kladivová, Markéta
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic