Theses on a related topic (having the same keywords):

hodnota, duality, customer relationship management (crm), customer satisfaction, growth strategie, predvidani budoucnosti, differentiation, segmentation, customers, segmentace, spokojenost zakazniku, strategie rustu, vize a poslani, zakaznici. price, goals and objectives, value, service, komunikace, konkurencni vyhoda, promotion, produkt, cile a zamery, distribuce, potreby zakazniku, sluzby, competitors, competitive advantage, customer needs, jakost, konkurence, vyrobek, place, cena, diferenciace, rizeni vztahu se zakazniky, mission, forecasting and the future

Keywords ordered alphabetically | Keywords ordered by occurrence rate

101.
Hrdinová, Šárka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Poskytovatel logistických služeb pro 21. století - firma Kühne + Nagel, s.r.o. | Theses on a related topic Display description

102.
Hrdlička, Luděk
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě v sektoru telekomunikací | Theses on a related topic

103.
Hrobaříková, Jaroslava
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingová strategie v řízení podniku a její konkrétní dopady ve vybraném subjektu | Theses on a related topic

104.
Hrušková, Lucie
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Psychologické aspekty zavádění nového produktu na trh | Theses on a related topic

105.
Chlubna, Ivan
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Zavádění nového výrobku na trh | Theses on a related topic

106.
Jacinová, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza marketingové komunikace značky Mattoni | Theses on a related topic

107.
Janoušek, Jakub
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Přínos implementace direkt marketingu zákazníkům i společnosti RATUS SUM PRAGUE | Theses on a related topic

108.
Jeleňová, Jana maiden name: Barčáková
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh aktivit pro rozvoj a řízení vztahů se zákazníky | Theses on a related topic

109.
Kabešová, Klára maiden name: Dvořáková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza chování vybraných segmentů zákazníků | Theses on a related topic

110.
Kamencová, Petra
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský plán. Založení podnikatelského subjektu - fyzická osoba | Theses on a related topic

111.
Kaňková, Jitka maiden name: Vlková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza image firmy Tetra Pak | Theses on a related topic

112.
Kavanda, Dariia
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: E-marketing in small and medium businesses | Theses on a related topic

113.
Končok, Martin
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Cenová strategie společnosti v souvislosti s udržitelným rozvojem společnosti v aktuálním konkurenčním prostředí | Theses on a related topic

114.
Konštant, Tomáš
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Specifika marketingových nástrojů v herním průmyslu | Theses on a related topic

115.
Králík, Jan
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Inovace jako nástroj marketingu | Theses on a related topic

116.
Krása, Jakub
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Plán uvedení nového výrobku na Český trh | Theses on a related topic

117.
Krásová, Kateřina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě v sektoru finančních služeb | Theses on a related topic

118.
Kubínová, Veronika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: SWOT analýza podnikatelského subjektu | Theses on a related topic

119.
Litera, Petr
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic

120.
Maršáková, Arana maiden name: Hvězdová
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace jako klíčová aktivita a nástroj rozvoje vztahů se zákazníky | Theses on a related topic

121.
Masojídek, Štěpán
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Realitní časopis jako prostředek integrované marketingové komunikace společnosti Concept 2M spol. s r.o. (časopis REAL CITY ) | Theses on a related topic
Bachelor's thesis defence: Realitní časopis jako prostředek integrované marketingové komunikace společnosti Concept 2M spol. s r.o. (časopis REAL CITY ) | Theses on a related topic

122.
Mendl, Jaromír
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Pricing Strategy | Theses on a related topic

123.
Mráčková, Martina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba marketingové komunikační kampaně (komunikačního mixu) podniku | Theses on a related topic

124.
Mrázek, Marek
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: SWOT analýza podnikatelského subjektu | Theses on a related topic

125.
Nová, Barbora
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Příprava a realizace projektu série reklamních fotografií k vybranému produktu | Theses on a related topic

126.
Nováková, Pavla maiden name: Antonová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Komunikační strategie společnosti LASSELSBERGER, s.r.o. v roce 2010 | Theses on a related topic

127.
Palm, David
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Práce s marketingovým mixem v marketingově řízeném podnikatelském subjektu | Theses on a related topic

128.
Pitříková, Eva
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Práce s marketingovým mixem | Theses on a related topic

129.
Polonyi, Jindřich
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová strategie společnosti Nissan na ruském trhu | Theses on a related topic

130.
Průcha, Martin
Faculty: University of Finance and Administration
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Práce s marketingovým mixem v marketingově řízeném podnikatelském subjektu | Theses on a related topic

131.
Přibylová, Lucie
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Strategická analýza na vybraném podnikatelském subjektu | Theses on a related topic

132.
Pulčeská, Kristýna
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketing lázeňských služeb se zaměřením na Lázně Bohdaneč | Theses on a related topic

133.
Roglová, Paulina
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Nástroje efektívnej komunikácie so zákazníkmi maloobchodnej spoločnosti | Theses on a related topic

134.
Sanzhieva, Lolita
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha reklamy a její význam v řízení podniku | Theses on a related topic

135.
Schneiderová, Sarah
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Efektivita nástrojů marketingového mixu u vybraného podniku | Theses on a related topic

136.
Slanec, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Marketingový mix a strategický marketing ve vybraných službách | Theses on a related topic

137.
Smékal, Lubomír
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Tvorba marketingové strategie firmy Kovys CZ, s.r.o. | Theses on a related topic

138.
Srbecký, Jindřich
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Aplikace marketingu v malém a středním podniku | Theses on a related topic

139.
Steinbrucker, Martin
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Implementace výsledků výzkumu prostředí do řízení vztahů se zákazníky | Theses on a related topic

140.
Sudická, Alena
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Techniky public relations a veřejnost | Theses on a related topic

141.
Sviták, Martin
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: SWOT analýza podnikatelského subjektu | Theses on a related topic

142.
Šafář, Radek
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Motivace klíčových zákazníků k prosazování tržní strategie dodavatele | Theses on a related topic

143.
Šindelářová, Ivana
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová strategie na trzích služeb a jejich aplikace na zvolenou firmu | Theses on a related topic

144.
Škaloud, Adam
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Audiovizuální virální sdělení, předpoklady jeho komunikační úspěšnosti – výběr kazuistik, analýza obsahu a formy | Theses on a related topic

145.
Šťastná, Eva
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníků | Theses on a related topic

146.
Šula, Radek
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Produkt jako zdroj konkurenční výhody Osobní účet České spořitelny | Theses on a related topic

147.
Tamme, Karel
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový komunikační mix (kampaň) pro vybrané produkty | Theses on a related topic

148.
Tejkalová, Alena
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský plán na založení firmy | Theses on a related topic

149.
Tichá, Lenka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Control and Audit)
Master's thesis defence: Marketingová strategie společnosti Ring fair | Theses on a related topic

150.
Toman, Jiří
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt a realizace marketingové strategie | Theses on a related topic