BA_BM_A1 Business Management A 1

University of Finance and Administration
Winter 2019
Extent and Intensity
2/0/0. 3 credit(s). Recommended Type of Completion: z (credit). Other types of completion: zk (examination).
Teacher(s)
Ing. Přemysl Písař, Ph.D., MBA (lecturer)
Guaranteed by
Ing. Pavla Břečková, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kamila Procházková
Timetable of Seminar Groups
BA_BM_A1/pBMCUPH: Mon 10:30–11:14 E129, Mon 11:15–12:00 E129, P. Písař
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Course objective: The course objective is to make students aware of the basic business management processes. Students will learn about the role of business owners and managers, the creation of medium-term strategies and the essence of operational management processes in marketing and trade. In the next semester, the course will continue (as Business Management 2) with the management of finance, quality, innovations, IS/IT and personnel. Special attention will be focused on the role of managers, their powers and responsibilities in managing key corporate activities. This is not only a theoretical course. The knowledge from the course will be presented in a real situation and students will be tested, if understood and if they are able to use this knowledge. It is highly recommended to have high attendance in seminars.
Learning outcomes
After finishing this course, students will understand, how is the company managed and which processes are important there. The course is focused on who is a manager and what is important for successfully enterprise managing. Students will understand the evolution of management and reasons, which caused this evolution. Very important is ethics and social responsibility politic inside the company and it should be used as a competitiveness advance in national or global markets. Students will understand, how to manage a company in consistence with that and how to use this policy for enterprise managing and growth. The very important course objective is how to create a successful company strategy. Students will understand how is the enterprise manager able to make an effective decision-making process, how to learn ourselves and others and support creativity in an enterprise. This course is the first step, how to start managing a modern company and how to develop it.
Syllabus
  • 1. The role of management in a hyper-competitive environment 2. Process management model 3. Strategic management and planning 4. Operational planning 5. Prerequisites for the performance of the manager's profession and work in the management team 6. Marketing strategies and planning 7. Marketing research and analysis 8. Business planning 9. Management of business forecasts 10. Management of distribution processes of a company 11. Business obligations of a company 12. Receivables and their management
Literature
    required literature
  • HAVLÍČEK, Karel. Small Business Management & Controlling. Kyjev: Open International University of Human Development Ukraine, 2014, 178 pp. ISBN 978-966-388-494-3. info
    recommended literature
  • International Business: The New Realities, Global Edition. 2016. ISBN 9781292152837.
  • HELLRIEGEL, D. a Slocum, J. JACKSON, S. Management – A Competency – Based Approach. : Mason, Thomson, 2005.
Teaching methods
All daily form student’s attendance minimum is 75%, part time and ISP student’s attendance minimum is 50% of seminars. In case of lack attendance student will select some course topic with teacher agreement for extra assignment. The closer conditions will be uploaded by teacher to IS during the course.
Assessment methods
Teacher define student´s project – research in the real company (needed teacher´s agreement for the selected company). This project - research will be oriented to course knowledge and evaluated max. by 60 points. Minimum quality for research acceptance is 50 points if not, the student will proceed new research. If research will be perfect = 60 points, the student will receive credit and finish the topic. For project - research the teacher will set a deadline. After the deadline, the project will be penalized by 50% of decreasing reached points. If the student will receive from all graded activities less than 60 points than the student will have a written or oral exam – based on teacher decision. Examination – the student needs to reach the missing point from seminar paper (60 points minimum in total) to pass and obtain the credit. The exam = 4 questions each max. 10 points. It is not possible to replace the student project by the only exam.
Language of instruction
English
Follow-Up Courses
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
Teacher's information
During of the course, learning materials and task assignments will be gradually uploaded to IS. Also, check IS and your email regularly. If you have any questions, please use the consulting hours or write to premyslpisar@mail.vsfs.cz I am looking forward to our meeting and your questions. P. Pisar
The course is also listed under the following terms Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018.
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