VSFS:B_AJA_2 English Language A 2 - Course Information

B_AJA_2 English Language A 2

Extent and Intensity

0/0/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Štěpánka Hronová, MBA (seminar tutor)

Guaranteed by

JUDr. Mgr. Tomislav Potocký, Ph.D.
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Prerequisites

B_AJA_1 English Language A 1
completion of the course B_AJA_1

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Students will acquire the ability to read, understand, analyze, and interpret professional texts, as well as to converse on the following specialized marketing topics: ethics in marketing, market environment, legal aspects of marketing, and issues in marketing research.
Furthermore, students will develop habits of independent, self-directed learning with the support of the instructor and interactive electronic study materials available on the university intranet. All of this also contributes to the students’ further self-directed progress in studying the English language.
The course objectives apply to the part-time study programme as well.

Learning outcomes

Course learning outcomes Students will gain the ability to read, understand, analyze, and interpret professional texts, as well as to engage in conversation on the following marketing topics: the marketing mix, SWOT analysis, marketing strategy, and marketing plan.
Furthermore, students will develop habits of independent learning with the support of the instructor and interactive electronic study materials available on the university intranet. This also supports the further self-directed progression of each student in their study of the English language.
The course learning outcomes apply to the part-time study programme as well.

Syllabus

This syllabus is intended for full-time (on-campus) study. Requirements for blended learning (part-time) are specified in the course study materials.
Course content: Professional English in Use – Marketing: Units 5-8
PEIU-M 5 Vocabulary. -- PEIU-M 5 Marketing ethics: Social marketing. -- PEIU-M 5 Marketing ethics: Social marketing. -- PEIU-M 5 Exercises. -- PEIU-M 6 Vocabulary, -- PEIU-M 6 The market environment: The micro environment.-- PEIU-M 6 The market environment: STEP analysis. -- PEIU-M 6 Exercises. -- PEIU-M 7 Vocabulary. -- PEIU-M 7 Legal aspects of marketing: Legal definitions and problems. -- PEIU-M 7 Legal aspects of marketing: The Consumer Protection Act. -- PEIU-M 7 exercises. -- PEIU-M 8 Vocabulary – PEIU-M 8 Research 1: Types of research. -- PEIU-M 8 Research 1: Research methodology. -- PEIU-M 8 exercises. -- PEIU-M 5-8 (topics and vocabulary) revision.

Literature

required literature
• Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0

recommended literature
• HARDING, Keith a Rachel APPLEBY. International Express Pre-Intermediate Third Edition: Student's Book with Pocket Book and DVD-Rom. Oxford: Oxford University Press, 2014. ISBN I9780194597852

Teaching methods

The course is conducted as self-directed autonomous learning using electronic study materials in the Information System (Course Study Guide) with the possibility of consultations with the instructor on-site (to be specified at the beginning of the Winter Semester 2025).

Assessment methods

Course completion: The course is completed with a credit. The credit certifies the fulfilment of the required study obligations.
The condition for awarding the credit is a 60% success rate in the credit test (achieving at least 30 points out of 50).

Language of instruction

Czech

Follow-Up Courses

• B_AJA_3 English Language A 3

Further Comments

The course can also be completed outside the examination period.

• Enrolment Statistics (recent)
  
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