B_AJA_4 English Language A 4

University of Finance and Administration
Summer 2027
Extent and Intensity
0/0/0. 3 credit(s). Type of Completion: z (credit).
Guaranteed by
Mgr. Martina Pagáčová
Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Mgr. Petra Dovhunová
Prerequisites
B_AJA_3 English Language A 3
The requirement for the completion of this course is completion of the course B_AJA_3.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The course objectives are focused on the practical employability of graduates. With the help of detailed interactive electronic syllabi in the internal information system with remote access, the course supports students in autonomous learning and also enables more in-depth study according to their own needs and capacities. In this way, it fosters not only self-directed but also self-determined learning, based on the principles of heutagogy. The specific learning outcomes and thematic focus of the course are defined below. The course objectives also apply to part-time study.
Learning outcomes
Students will acquire the ability to read, understand, analyse, and interpret specialised texts and to converse on the following professional marketing topics: types of products and services, the product life cycle, product and service sales, and branding. Furthermore, students will develop habits of independent learning supported by the instructor and interactive electronic study materials available on the university intranet. All of this contributes to each student’s further self-determined progress in studying the English language.
Syllabus
This sylabus is designed both for the full-time and part-time study programme.  

Course book:

Professional English in Use - Marketing: Units 13-16

Course content:


PEiU-M 13 vocabulary, Product and service types 


PEiU-M 13 Product and service types, exercises


PEiU-M 14 vocabulary, Product life cycles


PEiU-M 14 Product life cycles, The Boston Box Matrix, exercises


PEiU-M 15 vocabulary, Selling products and services


PEiU-M 15 Selling products and services, exercises


PEiU-M 16 vocabulary, Branding 1


PEiU-M 16 Branding, exercises


Literature
    required literature
  • Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0
    recommended literature
  • HARDING, Keith a Alastair LANE, 2014. International Express: Intermediate: Student's Book with Pocket Book and DVD-ROM. 3rd ed. Oxford: Oxford University Press
  • MURPHY, Raymond. Essential grammar in use: a self-study reference and practice book for elementary students of English. 3rd ed. Cambridge: Cambridge University Press, 2007, 319 s. ISBN 978-0-521-67580-2
  • Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)
Teaching methods
The course is conducted as self-directed autonomous learning using electronic study materials in the Information System (Course Study Guide) with the possibility of group consultations with the instructor on-site.
Assessment methods
Course completion: The course is completed with a credit. The credit certifies the fulfilment of the required study obligations.
The condition for awarding the credit is a 60% success rate in the credit test (achieving at least 30 points out of 50).
Language of instruction
Czech
Follow-Up Courses
Further Comments
The course can also be completed outside the examination period.
The course is also listed under the following terms Winter 2007, Summer 2008, Winter 2008, Summer 2009, Winter 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2011, summer 2012, Winter 2012, Summer 2015, Summer 2016, Summer 2017, Summer 2018, Summer 2019, Summer 2020, Summer 2021, Summer 2022, Summer 2023, Summer 2024, Summer 2025, Summer 2026.
  • Enrolment Statistics (recent)
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