B_AJA_3 English Language A 3

University of Finance and Administration
Winter 2025
Extent and Intensity
0/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
Guaranteed by
JUDr. Mgr. Tomislav Potocký, Ph.D.
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
B_AJA_3/1MPH: No timetable has been entered into IS.
Prerequisites
B_AJA_2 English Language A 2
Successful completion of B_AJA_2
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The objectives of the course are focused on the practical applicability of graduates. With the support of detailed interactive electronic syllabi available through the internal information system with remote access, students are enabled to engage in deeper study within the framework of autonomous self-directed learning according to their individual educational needs. The specific learning outcomes and thematic focus of the course are defined below.
The course objectives apply to the part-time study programme as well.
Learning outcomes
Course learning outcomes Students will gain the ability to read, understand, analyze, interpret professional texts, and engage in conversation on the following marketing topics: primary and secondary research, types of research in marketing, reporting research results, new product development, and brainstorming – generating new ideas. Furthermore, students will develop habits of independent learning with the support of the instructor and interactive electronic study materials available on the university intranet. This also supports further self-directed progression of each student in their study of the English language.
The course learning outcomes apply to the part-time study programme as well.
Syllabus
This syllabus is intended for full-time (on-campus) study. Requirements for blended learning (part-time) are specified in the course study materials.
Course content: International Express Pre-Intermediate: Units 8–10 Professional English in Use – Marketing: Units 9–12

IE-Pre-Int Unit 8 Doing the right thing; Grammar: Modals and related verbs, Multimedia: LookSeeCity
PEiU-M 9 vocabulary, Research 2, IE-Pre-Int Unit 8: Vocabulary: Career paths
Work skills: Meetings 2, Turn-taking and turn-giving, PEiU-M 9 Research 2: Describing survey results, exercises
IE-Pre-Int Unit 8: Functions: Invitations and offers, UNIT 8 REVIEW, PEiU-M 10 vocabulary, New product development 1
IE-Pre-Int Unit 9 Start-ups; Grammar: Past Continuous, Past Simple, Multimedia: Zipcar
PEiU-M 10 New product development 1, exercises, IE-Pre-Int Unit 9: Vocabulary: Staying in and going out
Work skills: Emails 2, Problems and solutions, IE-Pre-Int Unit 9: Functions: Making suggestions, UNIT 9 REVIEW
PEiU-M 11 vocabulary, New product development 2, IE-Pre-Int Unit 10 What next?; Grammar: will, Zero and 1st conditional
Multimedia: Selexyz bookstore, PEiU-M 11 New product development 2, exercises
IE-Pre-Int Unit 10: Gerunds and infinitives, future phrases, Work skills: Telephoning 3, Checking details
PEiU-M 12 vocabulary, Brainstorming, IE-Pre-Int Unit 10: Functions: Asking for information with indirect questions, farewells
UNIT 10 REVIEW, PEiU-M 12 Brainstorming, exercises
Literature
    required literature
  • HARDING, Keith a Rachel APPLEBY. International Express Pre-Intermediate Third Edition: Student's Book with Pocket Book and DVD-Rom. Oxford: Oxford University Press, 2014. ISBN I9780194597852
  • Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0
    recommended literature
  • MURPHY, Raymond. Essential grammar in use: a self-study reference and practice book for elementary students of English. 3rd ed. Cambridge: Cambridge University Press, 2007, 319 s. ISBN 978-0-521-67580-2
  • English Grammar in Use, Third edition (with answers and CD-ROM), Raymond Murphy, CUP, ISBN 978 0 521 53762 9
  • Mobilní aplikace: English Grammar in Use (iOS & Android)
  • Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)
  • KOTLER, Philip, KARTAJAYA, Hermawan and SETIAWAN, Iwan, 2021. Marketing 5.0: technology for humanity. Hoboken, New Jersey: Wiley. ISBN 978-1-119-66854-1.
  • CLOW, Kenneth E. a Donald BAACK, 2016. Integrated advertising, promotion, and marketing communications. Seventh edition. Boston: Pearson. ISBN 978-0-13-386633-9.
  • DE MOOIJ, Marieke, 2021. Global marketing and advertising: understanding cultural paradoxes. 6. vyd. Thousand Oaks: SAGE Publications Ltd. ISBN 978-1-5297-3250-4.
  • STIEGLITZ, Stefan a Björn ROSS, ed., 2022. Media and Communication [online]. 10(2) [vid. 2023-01-25]. Dostupné z: https://www.cogitatiopress.com/mediaandcommunication/issue/viewIssue/308/PDF308
Teaching methods
The course is conducted as self-directed autonomous learning using electronic study materials in the Information System (Course Study Guide) with the possibility of group consultations with the instructor on-site (to be specified at the beginning of the Winter Semester 2025).
Assessment methods
Course completion: The course is completed with a credit. The credit certifies the fulfilment of the required study obligations.
The condition for awarding the credit is a 60% success rate in the credit test (achieving at least 60 points out of 100).
Language of instruction
Czech
Follow-Up Courses
Further Comments
The course can also be completed outside the examination period.
The course is also listed under the following terms Winter 2007, Summer 2008, Winter 2008, Summer 2009, Winter 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2011, summer 2012, Winter 2012, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.
  • Enrolment Statistics (recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2025/B_AJA_3