VSFS:B_AJA_6 English Language A 6 - Course Information

B_AJA_6 English Language A 6

Extent and Intensity

0/0/0. 6 credit(s). Type of Completion: SoZk (examination).

Teacher(s)

Mgr. Štěpánka Hronová, MBA (seminar tutor)

Guaranteed by

JUDr. Mgr. Tomislav Potocký, Ph.D.
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Prerequisites

B_AJA_5 English Language A 5
The condition for the completion of this course is completion of the course B_AJA_5.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The course objectives are focused on the practical employability of graduates. With the help of detailed interactive electronic syllabi in the internal information system with remote access, the course supports students in autonomous learning and also enables more in-depth study according to their own needs and capacities. In this way, it fosters not only self-directed but also self-determined learning, based on the principles of heutagogy. The specific learning outcomes and thematic focus of the course are defined below. The course objectives also apply to part-time study.

Learning outcomes

Students will acquire the ability to read, understand, analyse, and interpret specialised texts and to converse on the following professional marketing topics: loyalty programmes, motivational marketing, customer relationship management, and the marketing budget. Furthermore, students will develop habits of independent learning supported by the instructor and interactive electronic study materials available on the university intranet. All of this contributes to each student’s further self-determined progress in studying the English language.

Syllabus

This sylabus is designed for the full-time study programme. The requirements for part-time study programme are in "study materials" in the IS.

Course books:
International Express - Intermediate - 3rd Edition: Units: 8-10
Professional English in Use - Marketing: Units 21-24

Course content:

IE-I Unit 8 Processes: Multimedia – Lindt Chocolate; Grammar: Passives. -- PEIU-M 21: Vocabulary. LOYALTY PROGRAMMES: Customer loyalty; Loyalty programmes. -- IE-I Unit 8: Vocabulary: Product journey; Work skills: Time management. -- PEIU-M 21: LOYALTY PROGRAMMES: Talking about loyalty programmes; Exercises. -- IE-I Unit 8: Functions: Checking understanding and clarifying; UNIT 8 REVIEW. -- PEIU-M 22: Vocabulary, MOTIVATION MARKETING: What is motivation marketing?; Staff incentive schemes. -- IE-I Unit 9: The business of sport: Multimedia - New York Yankees ; Grammar: Relative clauses. -- PEIU-M 22: MOTIVATION MARKETING: Incentives: travel and events; Exercises. -- IE-I Unit 9: Vocabulary: Describing personal qualitites at work; Work skills: Job interviews. -- IE-I Unit 9: Functions: Changing plans; UNIT 9 REVIEW. -- PEIU-M 23: Vocabulary. CUSTOMER RELATIONSHIP MANAGEMENT: One-to-one marketing; CRM technology. -- IE-I Unit 10: Great partnerships: Multimedia – Marks & Spencer; Grammar: 3rd Conditional; should/shouldn't have. -- PEIU-M 23: CUSTOMER RELATIONSHIP MANAGEMENT: Privacy; Exercises. -- IE-I Unit 10: Vocabulary: Changing careers; -ing vs infinitive; Work skills: Teleconferencing.-- Marketing Video Session, speaking and writing activities (TM). -- IE-I Unit 10: Functions: Catching up; UNIT 10 REVIEW. -- PEIU-M 24: Vocabulary. THE MARKETING BUDGET: The marketing budget; Budgeting approaches. Return on investment (ROI);

Literature

required literature
• International Express: Intermediate: Student's Book with Pocket Book and DVD-ROM. 3rd edition. Harding, Keith a Alastair Lane. Oxford: Oxford University Press, 2014, 167 s. Oxford business English. ISBN 978-0-19-459786-9
• Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0

recommended literature
• English Grammar in Use, Third edition (with answers and CD-ROM), Raymond Murphy, CUP, ISBN 978 0 521 53762 9
• Mobilní aplikace: English Grammar in Use (iOS & Android)
• Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)

not specified
• Náhradní obsah: KOTLER, Philip, KARTAJAYA, Hermawan and SETIAWAN, Iwan, 2021. Marketing 5.0: technology for humanity. Hoboken, New Jersey: Wiley. ISBN 978-1-119-66854-1.
• CLOW, Kenneth E. a Donald BAACK, 2016. Integrated advertising, promotion, and marketing communications. Seventh edition. Boston: Pearson. ISBN 978-0-13-386633-9.
• DE MOOIJ, Marieke, 2021. Global marketing and advertising: understanding cultural paradoxes. 6. vyd. Thousand Oaks: SAGE Publications Ltd. ISBN 978-1-5297-3250-4.
• STIEGLITZ, Stefan a Björn ROSS, ed., 2022. Media and Communication [online]. 10(2) [vid. 2023-01-25]. Dostupné z: https://www.cogitatiopress.com/mediaandcommunication/issue/viewIssue/308/PDF308

Teaching methods

The course is conducted as self-directed autonomous learning using electronic study materials in the Information System (Course Study Guide) with the possibility of group consultations with the instructor on-site (to be specified at the beginning of the Winter Semester 2025).

Assessment methods

Method of Course Completion:
The course is completed with a comprehensive examination. 1. WRITTEN TEST (minimum score of 60 out of 100 points)
2. ORAL PART of the Comprehensive Examination
The student will draw one of twenty oral topics and complete the assigned communication tasks. In case of failure in the first regular attempt, further resits will follow in accordance with the Study and Examination Regulations.

The final grade is based on the number of points achieved in the written test and the level of performance in the oral part.

Language of instruction

Czech

Further Comments

The course can also be completed outside the examination period.

• Enrolment Statistics (recent)
  
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