VSFS:B_AJA_6 English Language A 6 - Course Information

B_AJA_6 English Language A 6

Extent and Intensity

0/0/0. 6 credit(s). Type of Completion: SoZk (examination).

Teacher(s)

Mgr. Štěpánka Hronová, MBA (seminar tutor)

Guaranteed by

JUDr. Mgr. Tomislav Potocký, Ph.D.
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Prerequisites

B_AJA_5 English Language A 5
The condition for the completion of this course is completion of the course B_AJA_5.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Mastering professional language and its practical use is the main objective of the course with a special focus on lexical and phraseological units in professional and technical English, deeper fixing of grammar structures, comprehension of spoken language, both direct and recorded, and communication in business environment and improvement in written English. The course is based on the concept of teaching English as a Foreign Language (EFL) according to the latest methods focused on the interactivity and interdependence of all language skills. With the help of detailed interactive electronic curricula, uploaded to the intranet of the internal information system with remote access, the course helps students in autonomous learning, and allows deeper learning in harmony with their own needs and possibilities, thus assisting not only self-directed but also self-determined learning based on the theory of heutagogy. Specific learning outcomes and thematic focus are defined below.
The course objectives apply to the part-time study programme as well.

Learning outcomes

Students will demonstrate the acquisition of complex language skills and their ability to use terms, categories and concepts related to the following main topics of the course: business ethics, time and time management, stress and stress management, leadership and management styles, business across cultures. Students will be able to read, understand, analyse, and interpret professional texts. They will master the skills of having marketing-related conversations, i.e. topics such as loyalty programmes, motivation marketing, CRM, and the marketing budget. Last but not least, students will develop the habits of their own independent learning with the synchronous support provided by the teacher and interactive electronic syllabuses uploaded on the university intranet. Simultaneously, all the above helps further self-determining direction of individual students in their English language studies.
Learning outcomes apply to the part-time study programme as well.

Syllabus

This sylabus is designed for the full-time study programme. The requirements for part-time study programme are in "study materials" in the IS.

Course books:
International Express - Intermediate - 3rd Edition: Units: 8-10 Professional English in Use - Marketing: Units 21-24

Seminars' Content:

1-2 IE-I Unit 8 Processes: Multimedia – Lindt Chocolate; Grammar: Passives.
3-4 PEIU-M 21: Vocabulary. LOYALTY PROGRAMMES: Customer loyalty; Loyalty programmes.
5-6 IE-I Unit 8: Vocabulary: Product journey; Work skills: Time management.
7-8 PEIU-M 21: LOYALTY PROGRAMMES: Talking about loyalty programmes; Exercises.
9-10 IE-I Unit 8: Functions: Checking understanding and clarifying; UNIT 8 REVIEW.
11-12 PEIU-M 22: Vocabulary, MOTIVATION MARKETING: What is motivation marketing?; Staff incentive schemes.
13-14 IE-I Unit 9: The business of sport: Multimedia - New York Yankees ; Grammar: Relative clauses.
15-16 PEIU-M 22: MOTIVATION MARKETING: Incentives: travel and events; Exercises.
17-18 IE-I Unit 9: Vocabulary: Describing personal qualitites at work; Work skills: Job interviews.
19-20 Marketing workshop I: Over to you PEIU-M 21 and 22, presentations, group activities.
21-22 IE-I Unit 9: Functions: Changing plans; UNIT 9 REVIEW.
23-24 PEIU-M 23: Vocabulary. CUSTOMER RELATIONSHIP MANAGEMENT: One-to-one marketing; CRM technology.
25-26 IE-I Unit 10: Great partnerships: Multimedia – Marks & Spencer; Grammar: 3rd Conditional; should/shouldn't have.
27-28 PEIU-M 23: CUSTOMER RELATIONSHIP MANAGEMENT: Privacy; Exercises.
29-30 IE-I Unit 10: Vocabulary: Changing careers; -ing vs infinitive; Work skills: Teleconferencing.
31-32 Marketing Video Session, speaking and writing activities (TM).
33-34 IE-I Unit 10: Functions: Catching up; UNIT 10 REVIEW.
35-36 PEIU-M 24: Vocabulary. THE MARKETING BUDGET: The marketing budget; Budgeting approaches.
37-38 IE-I Unit 8-10 Grammar and vocabulary revision.
39-40 PEIU-M 24: THE MARKETING BUDGET: Return on investment (ROI); Exercises.
41-42 IE-I UNITS 8-10. Interactive exercises; revision.
43-44 Marketing workshop II: Over to you PEIU-M 23 and 24, presentations, group activities.
45-46 Use of English and PEIU-M (topics and vocabulary) revision.
47-48 Final revision.

Literature

required literature
• International Express: Intermediate: Student's Book with Pocket Book and DVD-ROM. 3rd edition. Harding, Keith a Alastair Lane. Oxford: Oxford University Press, 2014, 167 s. Oxford business English. ISBN 978-0-19-459786-9
• Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0

recommended literature
• English Grammar in Use, Third edition (with answers and CD-ROM), Raymond Murphy, CUP, ISBN 978 0 521 53762 9
• Mobilní aplikace: English Grammar in Use (iOS & Android)
• Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)

not specified
• Náhradní obsah: KOTLER, Philip, KARTAJAYA, Hermawan and SETIAWAN, Iwan, 2021. Marketing 5.0: technology for humanity. Hoboken, New Jersey: Wiley. ISBN 978-1-119-66854-1.
• CLOW, Kenneth E. a Donald BAACK, 2016. Integrated advertising, promotion, and marketing communications. Seventh edition. Boston: Pearson. ISBN 978-0-13-386633-9.
• DE MOOIJ, Marieke, 2021. Global marketing and advertising: understanding cultural paradoxes. 6. vyd. Thousand Oaks: SAGE Publications Ltd. ISBN 978-1-5297-3250-4.
• STIEGLITZ, Stefan a Björn ROSS, ed., 2022. Media and Communication [online]. 10(2) [vid. 2023-01-25]. Dostupné z: https://www.cogitatiopress.com/mediaandcommunication/issue/viewIssue/308/PDF308

Teaching methods

Seminars in full-time study; compulsory seminar participation is 75%.

Assessment methods

ASSESMENT
Methods of assessment: The subject is assessed by the Credit Test and Final Oral Exam.


1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies in full-time study, 50% in part-time study programme. he subject is assessed based on the student's results in the Credit Test. The test testifies to the fulfilment of study obligations.

2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt (sit) and further resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will get the remark “fraud incident“ into the notepad (i.e. the loss of one attempt).

3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “administrative - “ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and the credit rating to the notepad in IS reads as follows: “absolutely insufficient attendance“ and the student will be entitled to one sit only.

4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time since the beginning of the term at the very latest in order to agree alternative ways of fulfilling their study obligations due to optional attendance. In case the student verifiably neglects this obligation, the credit rating to the notepad in IS reads as follows "non-contact ISP" and the student will lose one sit to pass the test. The students who were given the status of ISP on the course of the running term are obliged to contact lecturer assigned to them in 14 days at the very latest.
ORAL PART
Student draws one of the twenty oral topics and fulfils given communication tasks. The student is entitled to one regular attempt and he/she can do further resits to pass the oral part of the final examination.

The number of points reached in the written test together with the level of performance during the oral part of the exam is a decisive factor for the final assessment.

Language of instruction

Czech

Further Comments

The course can also be completed outside the examination period.

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