B_MuM Multimedia in marketing

University of Finance and Administration
Winter 2025
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Mgr. Oldřich Johannes Petr (seminar tutor)
Guaranteed by
Ing. Mgr. Oldřich Johannes Petr
Subdepartment of Social Sciences – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Dita Egertová
Timetable of Seminar Groups
B_MuM/cMMO: Tue 10:30–11:14 M23, Tue 11:15–12:00 M23, O. Petr
Prerequisites
There are no prerequisites required to study the course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the course is to learn the basics of individual multimedia tools.
Learning outcomes
After completing the course, the student should have basic knowledge for orientation in the so-called media landscape with an emphasis on marketing in the media.
Syllabus

SYLABUS
Literature
    required literature
  • JANOUCH, Viktor, 2020. Internetový marketing. Praha: Computer Press. ISBN 978-80-254-5016-0
  • PŘIKRYLOVÁ, Jana, 2019. Moderní marketingová komunikace. 2., zcela přepracované vydání. Praha: Grada Publishing. ISBN 978-80-271-0787-2
    recommended literature
  • ATHERTON, Julie, 2022. Strategie sociálních médií. Praha: Lingea. ISBN 978-80-7508-715-7
  • BEDNAŘÍK, Petr, Jan JIRÁK a Barbara KÖPPLOVÁ, 2019. Dějiny českých médií: od počátku do současnosti. 2., upravené a doplněné vydání. Praha: Grada. ISBN 978-80-271-0553-3
Teaching methods
Interactive exercises in a hybrid format with clarification of theoretical foundations, presentations and practical examples of media situations, including mastering the basics of working in applications for creating multimedia content.
Assessment methods
Aktivní zapojení studentů v průběhu semestru, participace na zadaných úkolech, osvojení správné terminologie pro oblast multimédií v marketingu. Získání zápočtu na základě prezentace multimediálního projektu.
Language of instruction
Czech
Further Comments
The course can also be completed outside the examination period.
The course is also listed under the following terms Summer 2023, Summer 2024, Winter 2024.
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