VSFS:B_MuM Multimedia in marketing - Course Information
B_MuM Multimedia in marketing
University of Finance and AdministrationWinter 2025
- Extent and Intensity
- 0/2/0. 3 credit(s). Type of Completion: z (credit).
- Teacher(s)
- Ing. Mgr. Oldřich Johannes Petr (seminar tutor)
- Guaranteed by
- Ing. Mgr. Oldřich Johannes Petr
Subdepartment of Social Sciences – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Dita Egertová - Timetable of Seminar Groups
- B_MuM/cMMO: Tue 10:30–11:14 M23, Tue 11:15–12:00 M23, O. Petr
- Prerequisites
- There are no prerequisites required to study the course.
- Course Enrolment Limitations
- The course is offered to students of any study field.
- Course objectives
- The aim of the course is to learn the basics of individual multimedia tools.
- Learning outcomes
- After completing the course, the student should have basic knowledge for orientation in the so-called media landscape with an emphasis on marketing in the media.
- Syllabus
SYLABUS- Literature
- required literature
- JANOUCH, Viktor, 2020. Internetový marketing. Praha: Computer Press. ISBN 978-80-254-5016-0
- PŘIKRYLOVÁ, Jana, 2019. Moderní marketingová komunikace. 2., zcela přepracované vydání. Praha: Grada Publishing. ISBN 978-80-271-0787-2
- recommended literature
- ATHERTON, Julie, 2022. Strategie sociálních médií. Praha: Lingea. ISBN 978-80-7508-715-7
- BEDNAŘÍK, Petr, Jan JIRÁK a Barbara KÖPPLOVÁ, 2019. Dějiny českých médií: od počátku do současnosti. 2., upravené a doplněné vydání. Praha: Grada. ISBN 978-80-271-0553-3
- Teaching methods
- Interactive exercises in a hybrid format with clarification of theoretical foundations, presentations and practical examples of media situations, including mastering the basics of working in applications for creating multimedia content.
- Assessment methods
- Aktivní zapojení studentů v průběhu semestru, participace na zadaných úkolech, osvojení správné terminologie pro oblast multimédií v marketingu. Získání zápočtu na základě prezentace multimediálního projektu.
- Language of instruction
- Czech
- Further Comments
- The course can also be completed outside the examination period.
- Enrolment Statistics (recent)
- Permalink: https://is.vsfs.cz/course/vsfs/winter2025/B_MuM