N_AP Audiovisual Propaedeutics

University of Finance and Administration
Winter 2025
Extent and Intensity
1/2/0. 6 credit(s). Type of Completion: zk (examination).
Guaranteed by
Mgr. Kristýna Barbora Brunclíková
Subdepartment of Social Sciences – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Dita Egertová
Prerequisites
ability to create and critically view audiovisual works
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The course aims to introduce students to the fundamental areas and topics of audiovisuality. It will provide an overview of theoretical and methodological concepts and approaches to images (artworks, photographs, or media texts) and their perception and interpretation (understanding). The course will introduce students to television news reporting, basic concepts, editing rules, and details about the production of television reports. Through practical examples, students will learn how initial information is turned into a report, how television works with sources, and how filming takes place. They will become familiar with the workings of television newsrooms and the hierarchy of news reporting.
Learning outcomes
The course will focus on the production of audiovisual content and will explore contextual connections with new media. The theoretical basis of the course will be supplemented by visual and critical analysis, including practical examples and studio exercises.
Syllabus
1. Idea sources and methods of audiovisual study. 2. Basic characteristics of visual-anthropological discourse (theory and themes). 3. Image, vision, memory, archive. 4. Spectator, perception, interaction. 5. Discourse, episteme, knowledge. 6. Sign, simulacrum, representation, performativity. 7. Film as a tool (means) of visual research, teaching and data presentation. 8. Audiovisual technology. 9. Image analysis I. 10. Image analysis II. 11. Contemporary visuality and visual literacy. 12. Final summary and discussion. • Television news reporting and its specifics, differences from radio and newspaper reporting (different work with sources, issues of running time, editorial systems) • Production hierarchy in Czech television (head of production, editor, editor-in-chief, etc.) • Public vs. private television • Journalism vs. news reporting • Television formats (read, read with synchronization, report, etc.) and jargon (kantna, xdéčko, asyn, konzervy, osa, kostra, stup, etc.) • Specifics of appearing on screen (clothing, language, means of expression) • Topics (current news and own topics – how an entire program is created) • Editor – field work, writing and editing, editor and dramaturg – a day in the newsroom, specifics of live broadcasting, live broadcasts, sports reporting • Ethics and law in television news – source protection, hidden cameras • Basics of editing, editing rules • MoJo (mobile journalism and its role)
Teaching methods
Lectures, seminars, class discussions, group projects, active participation in school activities – filming, field trips
Assessment methods
Students will be evaluated based on the execution of the project, and its oral defense
Language of instruction
Czech
Further Comments
The course can also be completed outside the examination period.
The course is also listed under the following terms Winter 2024.
  • Enrolment Statistics (recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2025/N_AP