BA_BM_B Business Management B

University of Finance and Administration
summer 2012
Extent and Intensity
2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
Guaranteed by
doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Mgr. Kateřina Pittnerová
Timetable of Seminar Groups
BA_BM_B/pMCPH: each even Wednesday 15:45–16:29 E128, each even Wednesday 16:30–17:15 E128, each even Wednesday 17:30–18:14 E128, each even Wednesday 18:15–19:00 E128, K. Havlíček
Prerequisites (in Czech)
The basis of marketing management methods and basis of accouting.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives (in Czech)
Students will be familiarized and learn what are the bases for strategic and operative management applicable to marketing, sales, quality, innovation, finances and personnel management. Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess. Special attention will be paid to their role during controlling activities and during company crisis management. Theoretical learning will be added with real examples from real life. The subject shall also be viewed as the necessary base for students who will continue with the MBA studies.
Syllabus (in Czech)
  • Business management in hypercompetitive environment Strategic and operational management Marketing management International marketing Sales management Financial management Controlling Crisis management Quality and innovation management Role of managers within team building The table of contents and specification of each lecture is available in methodical notes
Literature
    required literature
  • Hellriegel, D. – Jackson, E.S. – Slocum,J.W. (2005) : Management , A Comepetency-Based Approach. Thomson South-Western, Mason.
  • Havlicek, K : Management - Role of Managers in Company Management (professional texts).
Teaching methods (in Czech)
The study will be performed in a form of lecturers, where the theory will be added with practical examples and real life experiences. Based on these practical examples, the student will be able to imagine and understand the factual role of managers necessary during crisis management
Assessment methods (in Czech)
The course is completed with a verbal interview/exam. The so-called individual topics will be included in the final exam as specified in ML.
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 8 hodin KS/semestr.
The course is also listed under the following terms Summer 2013, Summer 2014, Summer 2015, Summer 2016, Summer 2017, Summer 2018, Summer 2019.
  • Enrolment Statistics (summer 2012, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/summer2012/BA_BM_B