BA_BM_B Business Management B

Vysoká škola finanční a správní
léto 2012
Rozsah
2/0. 8 hodin KS/semestr. 5 kr. Ukončení: zk.
Vyučující
doc. Ing. Karel Havlíček, Ph.D., MBA (cvičící)
Garance
doc. Ing. Karel Havlíček, Ph.D., MBA
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Mgr. Kateřina Pittnerová
Rozvrh seminárních/paralelních skupin
BA_BM_B/pMCPH: každou sudou středu 15:45–16:29 E128, každou sudou středu 16:30–17:15 E128, každou sudou středu 17:30–18:14 E128, každou sudou středu 18:15–19:00 E128, K. Havlíček
Předpoklady
The basis of marketing management methods and basis of accouting.
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
Students will be familiarized and learn what are the bases for strategic and operative management applicable to marketing, sales, quality, innovation, finances and personnel management. Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess. Special attention will be paid to their role during controlling activities and during company crisis management. Theoretical learning will be added with real examples from real life. The subject shall also be viewed as the necessary base for students who will continue with the MBA studies.
Osnova
  • Business management in hypercompetitive environment Strategic and operational management Marketing management International marketing Sales management Financial management Controlling Crisis management Quality and innovation management Role of managers within team building The table of contents and specification of each lecture is available in methodical notes
Literatura
    povinná literatura
  • Hellriegel, D. – Jackson, E.S. – Slocum,J.W. (2005) : Management , A Comepetency-Based Approach. Thomson South-Western, Mason.
  • Havlicek, K : Management - Role of Managers in Company Management (professional texts).
Výukové metody
The study will be performed in a form of lecturers, where the theory will be added with practical examples and real life experiences. Based on these practical examples, the student will be able to imagine and understand the factual role of managers necessary during crisis management
Metody hodnocení
The course is completed with a verbal interview/exam. The so-called individual topics will be included in the final exam as specified in ML.
Vyučovací jazyk
Angličtina
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích léto 2013, léto 2014, léto 2015, léto 2016, léto 2017, léto 2018, léto 2019.