NA_DSeMC Diploma seminar MC

University of Finance and Administration
summer 2012
Extent and Intensity
0/1. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
PhDr. Karel Eliáš, CSc. (seminar tutor)
Guaranteed by
PhDr. Karel Eliáš, CSc.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová
Timetable of Seminar Groups
NA_DSeMC/semMCPH: each odd Wednesday 8:45–9:29 S14, each odd Wednesday 9:30–10:15 S14, K. Eliáš
Prerequisites
Assumptions: students´ability to understand marketing theory and methodology(incl.market and social research) and to consider possible applications/options into the specific themes/parts/chapters of their diploma work.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Goal of the subject: to set a knowledge base for broad understanding of a modern marketing theory and methodology (incl. state of-the-arts concepts of drafting/wording,quoting,etc.) , which reflects the magister level of their Marketing Communications Studies. Consequently students should be able to create and draft Diploma work set up ( so called Zadání DP) and rather independetly to draft and Introduction to their Diploma work (Theses).Further more student will obtain competencies to work under the guidance of his/her Thesis leader and to meet requirement of the Diploma project 1 and Diploma project 2 subjects, in order to accopmlish them during the closing year of his/her studies.
Syllabus
  • 1.Structure of the the Diploma work set up ( Theme selection/modification ,processes and wording). 2.Methodology and methods for Diploma work set up. 3.Information resources and datamaning. 4.Language style and specific wording. 5.Author,s ethics and quotations principles. 6.How to present my findigs and to close the Theses.
Literature
    required literature
  • Rozhodnutí rektorky č. 66/2009. Bakalářské a diplomové práce na VŠFS. 1. 10. 2009. Praha : VŠFS, o.p.s., 2009.
  • Metodický pokyn prorektora pro vzdělávací činnost a vnější vztahy č. 4 2010-2011 Metodika vypracování bakalářské a diplomové práce pro studenty skupin B10/N10 Praha VŠFS o.p.s. 24. 1. 2011.
  • Metodický pokyn prorektora pro vzdělávací činnost a vnější vztahy č. 4 2010-2011 Metodika vypracování bakalářské a diplomové práce pro studenty skupin B10/N10 Praha VŠFS o.p.s. 24. 1. 2011.
  • Adams,K.-Brace,I.:Market and social research.Planning and using research tools and techniques.London: Kogan Page Ltd.,2006.ISBN: 0-7494-4377-4.
    recommended literature
  • TICHÝ, J., NETOLICKÝ, V. Příprava, tvorba a hodnocení bakalářských a diplomových prací. (Studijní materiály IS VŠFS). Vyd. první. Praha : Vysoká škola finanční a správní, o.p.s., v edici EUPRESS, 2009. 219 s. ISBN 978-80-7408-001-2.
Teaching methods
Seminars and group consultations(incl.individual student presenations).Minimal presence level is 75%.Students may get additional tasks, in order to prove their competencies during specific study period and to close successfully the above mentioned subject.
Assessment methods
Credit is being obtained against written OK from student,s Diploma work leader ( Diploma work set uo + An introduction provided)to seminar,s lecturer.
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hours per semester.
The course is also listed under the following terms Summer 2013, Summer 2014, Summer 2015, Summer 2016, Summer 2017, Summer 2018, Summer 2019, Summer 2020, Summer 2021, Summer 2022, Summer 2023, Summer 2024, Summer 2025.
  • Enrolment Statistics (summer 2012, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/summer2012/NA_DSeMC