VSFS:N_AJ_2 English Language 2 - Course Information

N_AJ_2 English Language 2

Extent and Intensity

0/2. 3 credit(s). Recommended Type of Completion: z (credit). Other types of completion: graded credit.

Teacher(s)

Mgr. Pavla Duplinská (seminar tutor)
Mgr. Marcel Ďurica (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Juwana Jenkins, BA (seminar tutor)
Mgr. Klára Jones-Newton (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Ing. Pavla Krulišová (seminar tutor)
Mgr. Jitka Zavadilová (seminar tutor)
Mgr. Hana Zemanová (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_2/uM11PH: Tue 26. 2. 14:00–15:30 S32, 15:45–17:15 S32, Tue 2. 4. 14:00–15:30 S32, 15:45–17:15 S32, Tue 23. 4. 14:00–15:30 S32, 15:45–17:15 S32, J. Jenkins
N_AJ_2/uM12PH: Tue 26. 2. 14:00–15:30 S34, 15:45–17:15 S34, Tue 2. 4. 14:00–15:30 S34, 15:45–17:15 S34, Tue 23. 4. 14:00–15:30 S34, 15:45–17:15 S34, P. Duplinská
N_AJ_2/uM13PH: Tue 26. 2. 14:00–15:30 S33, 15:45–17:15 S33, Tue 2. 4. 14:00–15:30 S33, 15:45–17:15 S33, Tue 23. 4. 14:00–15:30 S33, 15:45–17:15 S33, J. Horynová
N_AJ_2/uM14PH: Tue 26. 2. 14:00–15:30 S35, 15:45–17:15 S35, Tue 2. 4. 14:00–15:30 S35, 15:45–17:15 S35, Tue 23. 4. 14:00–15:30 S35, 15:45–17:15 S35, H. Zemanová
N_AJ_2/vM11KL: Fri 15. 2. 17:15–18:45 K312, 19:00–20:30 K312, Fri 1. 3. 17:15–18:45 K312, 19:00–20:30 K312, Fri 5. 4. 13:45–15:15 K312, 15:30–17:00 K312, P. Krulišová
N_AJ_2/vM21PH: Fri 15. 2. 15:30–17:00 S33, 17:15–18:45 S33, Fri 15. 3. 15:30–17:00 S33, 17:15–18:45 S33, Fri 19. 4. 15:30–17:00 S33, 17:15–18:45 S33, L. Knihová
N_AJ_2/vM22PH: Fri 15. 2. 15:30–17:00 S11, 17:15–18:45 S11, Fri 15. 3. 15:30–17:00 S11, 17:15–18:45 S11, Fri 19. 4. 15:30–17:00 S11, 17:15–18:45 S11, K. Jones-Newton
N_AJ_2/v1AMMO: Sat 9. 2. 8:00–9:30 M15, Sat 23. 2. 11:30–13:00 M15, Fri 8. 3. 15:30–17:00 M15, Fri 22. 3. 12:00–13:30 M15, Sat 13. 4. 8:00–9:30 M15, Sat 27. 4. 9:45–11:15 M15, J. Zavadilová
N_AJ_2/v2AMMO: Sat 9. 2. 11:30–13:00 M15, Fri 22. 2. 17:15–18:45 M15, Sat 9. 3. 14:00–15:30 M15, Fri 22. 3. 15:30–17:00 M15, Sat 13. 4. 9:45–11:15 M15, Sat 27. 4. 8:00–9:30 M15, J. Zavadilová
N_AJ_2/1AMMO: each odd Monday 14:00–14:44 M21, each odd Monday 14:45–15:30 M21 and each even Monday 15:45–16:29 M21, each even Monday 16:30–17:15 M21, M. Ďurica
N_AJ_2/1APH: Mon 11:30–12:14 S23, Mon 12:15–13:00 S23, K. Jones-Newton
N_AJ_2/2AMMO: each odd Tuesday 14:00–14:44 M21, each odd Tuesday 14:45–15:30 M21 and each even Tuesday 12:15–12:59 M21, each even Tuesday 13:00–13:45 M21, M. Ďurica
N_AJ_2/2APH: Mon 11:15–11:59 S33, Mon 12:00–12:45 S33, J. Horynová
N_AJ_2/3APH: Mon 13:15–13:59 S11, Mon 14:00–14:45 S11, K. Jones-Newton
N_AJ_2/4APH: Mon 13:00–13:45 S33, Mon 13:45–14:30 S33, J. Horynová
N_AJ_2/5APH: Wed 10:30–11:14 S34, Wed 11:15–12:00 S34, M. Ďurica
N_AJ_2/6APH: Wed 14:00–14:44 S33, Wed 14:45–15:30 S33, J. Horynová

Prerequisites

Successful completion of N_AAJ_1.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 8 fields of study the course is directly associated with, display

Course objectives

Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are personal selling, ATL/BTL/TTL, media strategy, TV and radio, press, printed documents.. The course objectives are valid for part-time students as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Semimars' content: 1-2 Introduction of the course. Creativity – creative design, developing creativity. Listening. (IE-UI, Unit 7). Conditionals – zero, first, second. Grammar exercises. (IE-UI, Unit 7). 3-4 Grammar – functions using if. Listening. (IE-UI, Unit 7). Personal selling – the sales force, the sales process, marketing support. (PEIU-M 31). 5-6 Reading: Business trip. Creative thinking – phrasal verbs 1. (IE-UI, Unit 7). 7-8 Building a relationship – being less direct. (IE-UI, Unit 7) Above, below and through the line, advertising techniques. (PEIU-M 32). 9-10 Clarifying. Listening and speaking activities. (IE-UI, Unit 7) Media strategy, media planning, media buying. (PEIU-M 33). 11-12 Image. Ways to describe it. Reading: Burberry´s journey through fashion. Listening. Grammar: past modals, third conditional, mixed conditional. (IE-UI, Unit 8). 13-14 TV and radio, advertising on TV and radio, the audience, dayparts. (PEIU-M 34). 15-16 Images and brands. Reading: Top designers. No brands. Compound adjectives. (IE-UI, Unit 8). 17-18 Connected speech. Listening and speaking activities. (IE-UI, Unit 8). Outdoor advertising. Out-of-home (OOH) formats. Effectiveness of OOH. (PEIU-M 35). 19-20 Giving and reacting to bad news. Proposing solutions. Reading and discussion. (IE-UI, Unit 8), MultiROM exercises (IE-UI, Unit 8). The press – newspapers, magazines, choosing titles. (PEIU-M 36). 21-22 Printed documents – design, preparing to print, the print job. (PEIU-M 37). Grammar and professional English review. 23-24 Revision /presentations/ testing, final evaluation of the course.

Literature

required literature
• Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0
• Harding, Keith and Wallwork, Adrian. International Express Upper-Intermediate (Student´s Book (with Pocket Book and MultiROM). 2007. ISBN: 978-0-19-455500-5.

recommended literature
• Intelligent Business, Skills Book – Intermediate, Christine Johnson, Pearson Education Limited 2005, ISBN: 978-0-582-846889 (with CD-ROM)
• Advanced Grammar in Use, Martin Hewings, CUP, 2005, ISBN 0-521-61403-1 (with answers and CD-ROM), nebo 0-521-53291-4 (with answers)
• Integrated Advertising, Promotion and Marketing Communications, Kenneth E. Clow, Donald Baack, Pearson Education, 4th edition, ISBN 978-0-13-607942-2

Teaching methods

Interactive seminars in both types of study (full-time students and part-time students. Obligatory participation in interactive seminars: 75% full-time students; 50 % part-time students. Students who were not able to attend the seminars in the required percentage could be asked to work out additional tasks in the extent sufficiently proving their compentences necessary for successful completion of the subject.

Assessment methods

Assessment 1. Obligatory active participation in seminars: 75% full-time students; 50 % part-time students. 2. Apart from the obligatory active participation in the seminars, the students will have to pass a written test at the end of the course which will be a precondition for gaining the CREDITS. The minimum success level is reaching 60 points out of 100 point credit test. 3. Additional study obligations: in case the student has the seminar attendance between 40-70 % (full time students), or as the case may be, between 4-6 lessons (part-time students), he/she will be evaluated „-“ and automatically loses one attempt to pass the test. The seminar attendance less than 40 % means that the student didn't meet additional study obligations and he/she will be assessed as "Failed" = NNN. In this case the students will have to transfer the subject to the following term/study year, and after purchasing the necessary credits he/she will have again three attempts to gain the necessary credits to pass the subject (i.e. written test).

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12hodin KS/semestr.

• Enrolment Statistics (Summer 2013, recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/summer2013/N_AJ_2