VSFS:N_AJ_2 English Language 2 - Course Information

N_AJ_2 English Language 2

Extent and Intensity

0/2. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Pavla Duplinská (seminar tutor)
Mgr. Marcel Ďurica (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
Mgr. Klára Jones-Newton (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Ing. Pavla Krulišová (seminar tutor)
Mgr. Hana Zemanová (seminar tutor)
Bc. Veronika Žbelová, BA (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_2/uM11PH: Tue 18. 2. 15:45–17:15 S33, 17:30–19:00 S33, Tue 4. 3. 15:45–17:15 S33, 17:30–19:00 S33, Tue 25. 3. 15:45–17:15 S33, 17:30–19:00 S33, L. Knihová
N_AJ_2/uM12PH: Tue 18. 2. 15:45–17:15 S11, 17:30–19:00 S11, Tue 4. 3. 15:45–17:15 S11, 17:30–19:00 S11, Tue 25. 3. 15:45–17:15 S11, 17:30–19:00 S11, J. Horynová
N_AJ_2/uM13PH: Tue 18. 2. 15:45–17:15 S34, 17:30–19:00 S34, Tue 4. 3. 15:45–17:15 S34, 17:30–19:00 S34, Tue 25. 3. 15:45–17:15 S24, 17:30–19:00 S24, V. Žbelová
N_AJ_2/vM21PH: Sat 22. 2. 9:45–11:15 S33, 11:30–13:00 S33, Sat 22. 3. 9:45–11:15 S33, 11:30–13:00 S33, Sat 19. 4. 9:45–11:15 S33, 11:30–13:00 S33, L. Knihová
N_AJ_2/vM22PH: Sat 22. 2. 9:45–11:15 S21, 11:30–13:00 S21, Sat 22. 3. 9:45–11:15 S21, 11:30–13:00 S21, Sat 19. 4. 9:45–11:15 S21, 11:30–13:00 S21, J. Horynová
N_AJ_2/vM23PH: Fri 21. 2. 15:30–17:00 S33, 17:15–18:45 S33, Fri 21. 3. 15:30–17:00 S33, 17:15–18:45 S33, Fri 18. 4. 12:00–13:30 S33, 13:45–15:15 S33, L. Knihová
N_AJ_2/vM24PH: Fri 21. 2. 15:30–17:00 S23, 17:15–18:45 S23, Fri 21. 3. 15:30–17:00 S23, 17:15–18:45 S23, Fri 18. 4. 12:00–13:30 S23, 13:45–15:15 S23, J. Horynová
N_AJ_2/v1MMO: Fri 14. 2. 12:00–13:30 M16, Fri 28. 2. 12:00–13:30 M16, Fri 14. 3. 12:00–13:30 M16, Fri 28. 3. 12:00–13:30 M16, Fri 11. 4. 12:00–13:30 M16, Fri 25. 4. 15:30–17:00 M21, Š. Hronová
N_AJ_2/1APH: Wed 14:00–14:44 S33, Wed 14:45–15:30 S33, L. Knihová
N_AJ_2/1MMO: Wed 12:15–12:59 M16, Wed 13:00–13:45 M16, Š. Hronová
N_AJ_2/2APH: Wed 14:00–14:44 S36, Wed 14:45–15:30 S36, J. Horynová
N_AJ_2/3APH: Wed 12:15–12:59 S13, Wed 13:00–13:45 S13, P. Duplinská
N_AJ_2/4APH: Wed 12:15–12:59 S33, Wed 13:00–13:45 S33, J. Horynová

Prerequisites

Successful completion of N_AAJ_1.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 8 fields of study the course is directly associated with, display

Course objectives

Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are personal selling, ATL/BTL/TTL, media strategy, TV and radio, press, printed documents.. The course objectives are valid for part-time students as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Semimars' content - Level A - higher: 1-2 PEIU-M – 31 Personal selling; Wish Clauses. 3-4 Passives. Focus on skills: Listening. 5-6 PEIU-M – 32 Above, below and through the line; Have something done. 7-8 Reported Speech I. Focus on skills: Writing. 9-10 PEIU-M – 33 Media strategy; Reported Speech II. 11-12 PEIU-M – 34 TV and radio; Questions and Auxiliary Verbs. Question Tags. Focus on skills: Listening (video). 13-14 PEIU-M – 35 Outdoor advertising; Verbs + –ing. 15-16 Verbs + to. Focus on skills: Speaking. 17-18 PEIU-M – 36 The press. Verbs + ing/ to. Prepositions + - ing. 19-20 Purpose Clauses. Focus on skills: Reading. 21-22 PEIU-M – Printed documents. See somebody do/doing; Clauses with –ing. Focus on skills: Presenting 23-24 PEIU-M – 25-30 Vocabulary revision; Revision, /presentations/, testing, final evaluation of the course. Additional materials - multimedia: Video comprehension followed by discussion on the topic IB-VRB – Part 2 Deal with problems (or other relevant materials focusing on marketing).
• Semimars' content - Level B - lower:
• 1-2 Introduction to the course, PEUM 10 – New product development 1, IE-I 8 - On a global scale, Vision and mission – reading comprehension; 3-4 PEUM 11 – New product development 2, IE-I 8 – Water aid itinerary arrangements – listening; communication skills – giving talks and presentations; 5-6 PEUM 12 – Brainstorming, IE-I 8 – GR Arrangements and intentions, expressing future: going to, present continuous, will + infinitive; 7-8 PEUM 13 – Product and service types, IE-I 8 Money and finance; 9-10 PEUM 14 – Product life cycles, IE-I 8 – internet banking; 11-12 PEUM 15 – Selling products and services, IE-I 8 Types of business communication, texting; 13-14 PEUM 16 – Branding 1, IE-I Review Unit B Passives in present simple/continuous, past simple, present perfect, will future;15-16 PEUM 17 – Branding 2, IE-I Review Unit B Past tenses, modal verbs; 17-18 PEUM 18 – Brand values, IE-I Review Unit B gerunds and infinitives; 19-20 Students’ presentations, PEUM vocabulary and English in use review; 21 -22 Students’ presentations, PEUM vocabulary and English in use review; 23-24 Credit TEST

Literature

required literature
• Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0
• Level A - English Grammar in Use, Third edition (with answers and CD-ROM), Raymond Murphy, CUP, ISBN 978 0 521 53762 9
• Úroveň B - nižší: International Express – Intermediate (IE), Interactive edition, Keith Harding & Liz Taylor, Student’s book + Pocket Book and MultiROM, OUP, 2007, ISBN 978 0 19 457652 9

recommended literature
• Intelligent Business, Skills Book – Intermediate, Christine Johnson, Pearson Education Limited 2005, ISBN: 978-0-582-846889 (with CD-ROM)
• Advanced Grammar in Use, Martin Hewings, CUP, 2005, ISBN 0-521-61403-1 (with answers and CD-ROM), nebo 0-521-53291-4 (with answers)
• Integrated Advertising, Promotion and Marketing Communications, Kenneth E. Clow, Donald Baack, Pearson Education, 4th edition, ISBN 978-0-13-607942-2
• Harding, Keith and Wallwork, Adrian. International Express Upper-Intermediate (Student´s Book (with Pocket Book and MultiROM). 2007. ISBN: 978-0-19-455500-5.

Teaching methods

Interactive seminars in both types of study (full-time students and part-time students. Obligatory participation in interactive seminars: 75% full-time students; 50 % part-time students. Students who were not able to attend the seminars in the required percentage could be asked to work out additional tasks in the extent sufficiently proving their compentences necessary for successful completion of the subject.

Assessment methods

Assessment 1. Obligatory active participation in seminars: 75% full-time students; 50 % part-time students. 2. Apart from the obligatory active participation in the seminars, the students will have to pass a written test at the end of the course which will be a precondition for gaining the CREDITS. The minimum success level is reaching 60 points out of 100 point credit test. 3. Additional study obligations: in case the student has the seminar attendance between 40-70 % (full time students), or as the case may be, between 4-6 lessons (part-time students), he/she will be evaluated „-“ and automatically loses one attempt to pass the test. The seminar attendance less than 40 % means that the student didn't meet additional study obligations and he/she will be assessed as "Failed" = NNN. In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). Consequently, he/she will have three new attemps to pass the subject (i.e. write a test).

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
General note: 0.
Information on the extent and intensity of the course: 12hodin KS/semestr.

• Enrolment Statistics (Summer 2014, recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/summer2014/N_AJ_2