VSFS:N_Lob Lobbying - Course Information

N_Lob Lobbying

Extent and Intensity

2/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Ing. Naděžda Petrů, Ph.D. (seminar tutor)

Guaranteed by

doc. Ing. Naděžda Petrů, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Mgr. Dina Riegerová

Timetable of Seminar Groups

N_Lob/pRPH: Tue 10:30–11:14 S26, Tue 11:15–12:00 S26, N. Petrů
N_Lob/uRPH: Tue 19. 2. 14:00–15:30 S23, 15:45–17:15 S23, Tue 5. 3. 14:00–15:30 S23, 15:45–17:15 S23, N. Petrů
N_Lob/vRKL: Fri 8. 2. 15:30–17:00 K311, 17:15–18:45 K311, Fri 15. 2. 15:30–17:00 K311, 17:15–18:45 K311, N. Petrů
N_Lob/vRMO: Sat 13. 4. 9:45–11:15 M01, 11:30–13:00 M01, Fri 26. 4. 12:00–13:30 M01, 13:45–15:15 M01, N. Petrů
N_Lob/vRPH: Fri 15. 2. 12:00–13:30 S23, Fri 1. 3. 12:00–13:30 S23, Fri 15. 3. 12:00–13:30 S23, 13:45–15:15 S23, N. Petrů

Prerequisites

Prerequisite of this course is to study Bachelor forms of study business management. Prerequisites: knowledge of the functioning of the legislative power in the Czech Republic (procedures of the legislative process), knowledge of the structure and functioning of the European Union, knowledge of the basic principles of operation of the business environment.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The aim of the course will introduce students to the problems of lobbying, methodology, methods and practical application of lobbying in business practice and practice of non-profit organizations. Introduce lobbying as a professional and orderly manner exercised an activity that is a crucial element underlying set of activities in the strategic planning of the company. Plan its activities so as to have led to the successful establishment of the company in the market and gain a competitive advantage. Search suggestions for answering questions like: Who can be considered a lobbyist, what abilities and skills in the successful lobbyists expect? Who can be considered lobbying person? How to define the term lobbying? What are the sources, functions, strategies and techniques of lobbying? How are the attempts of statutory regulation of lobbying in the Czech Republic in the EU and EU countries? Explain the concept of corruption, corruption scandals locate and assess how they can be prevented. The portal to locate a public procurement contract, prepare supply and lobbying activities to support its adoption. Define stakeholders at regional, sectoral, national and international level. Problems with whom lobbying where lobbying, what to focus on lobbying, what style lobby and what media you can use for lobbying will be studied for a few specific case studies in the Czech Republic and the EU. Techniques will be considered the direct and indirect lobbying, retrieved PR, PA agencies and campaigns affecting either in a positive or negative effect on public opinion.
Expected gained eligibility of students: formulate a strategic vision lobbying plan, analyze the environment in which it will enforce lobbying activity, define interest groups, establish objective, method, procedure specific lobbying activities, identify the concept of corruption, propose techniques to prevent corruption, search for tenders, prepare its treatment, identigfikovat risks lobbying project, propose tools for their management, develop a lobbyist project for a specific organization.
Course objectives apply to the combined studies.

Syllabus

• Four areas: Lobbying - legal and legitimate form of interest mediation and influence. Social activities, clubs, groups, societies as bearers of interests Communication as the basis for the success of lobbying Personality lobbyists, corruption, transparency in public procurement, ethics, future lobbying. Curriculum is divided into 12 thematic units, which are interconnected and linked thematically: Why lobbying - Challenges of freedom in the process of democratization and Europeanization Operationalization of the concept of lobbying, legal regulation of lobbying in the Czech Republic within the EU, in EU countries. Political, institutional, corporate lobbying. Social activities, typology, form and function of interest groups The role of associations in a successful lobbying interests of its members in different sectors (small and medium enterprises, tourism, health, ...) in terms of European and national. Lobbying strategies, tactics and tools. Lobbying as part of the marketing mix. Public opinion and the possibility of direct or indirect influence, agenda setting, propaganda. Communication as a mutual exchange of information between a lobbyist and lobbovaným (written and oral communication, ten golden rules of verbal communication), print as part of lobbying campaigns, PA agency as a service organization for visibility and publicity issues. Personality lobbyists. Definition of the concept of corruption. Ethics and morality, public order and transparency, the course of the procurement procedure, retrieval and use for target interest groups

Literature

required literature
• • Michal Kadera, Alena Vlačihová. Lobbing. 1. vydani. Praha : Vysoka škola finanční a spravni, 2011.Edice EUPRESS. ISBN 978-80-7408-053-1
• • Daniel Guéguen: Evropský lobbing. BMS creative s.r.o. 2008. ISBN 978-254- 397-3
• Strategie vlády v boji proti korupci
• • Karel B. Müller, Šárka Laboutková, Petr Vymětal : Lobbing v moderních demokraciích. Grada Publishing a.s.. 2010. ISBN 978-80-247-3165-0

recommended literature
• Václav Svoboda. PR moderně a účinně. Praha: Grada Publishing, a.s. 2009. ISBN 978-80-247-2866-7.
• • Rinus van Schendelen : Jak lobbovat v evropské unii aneb Machiavelli v Bruselu. Centrum strategických studií. 2004. ISBN 80-903333-2-X
• WHITE, Theodor. The making of the President. vyd 1. New York : ACLS History E-Book Project, 1964. 273 s. ISBN 9781597401531.
• Časopis Lobby, relevantní internetové zdroje, IS ProQuest
• MCCOMBS, Maxwell. Agenda settings : Nastolování agendy, masová media a veřejné mínění. Vyd 1. Praha: Portál, s. r. o., 2009. 26 s. ISBN 978-80-7367-591-2.

Teaching methods

Study method: 12 hours of lectures, Part-time study: 8 hours managed consultations. Classes will be held on the basis of interactive lectures, in which the theory will be complemented by practical examples. Participation will require a certain level of preparedness of students following the curriculum of each concentration to allow qualified discussion on existing topics.

Assessment methods

The course is concluded with an oral exam. To demonstrate their knowledge of the course the student prepare a case study on Lobbying in practice and choose to either combine or specific business lobbying. This case study will present full-time students in the classroom will be discussed in the group, and zpřipomínkována tests will discuss the appropriate procedure and logic selected lobbying methods. Part-time students will present the project at the oral examination. Power Point presentation (case study) will have the following structure: Intention, goal described lobbying activities. Carrier x lobbying lobbying. Description of the steps of lobbying activities, and budget. Evaluation of the expected effectiveness of lobbying. Participation in lectures (75%) and managed consultations (KS 50%) is required to the extent specified VSFS Study Regulations and is part of the criteria for granting examination. Students who fail to meet the mandatory level of participation may be given during the semester additional study requirements - work as "nedocházku" (the extent to which the student's knowledge of Prolaz and acquire competencies necessary for successful completion of the subject).

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
General note: Aa1.
Information on the extent and intensity of the course: 8 hodin KS/semestr.

• Enrolment Statistics (Summer 2013, recent)
  
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