VSFS:N_Lob Lobbying - Course Information

N_Lob Lobbying

Extent and Intensity

2/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Petr Mach, Ph.D. (seminar tutor)

Guaranteed by

doc. Ing. Naděžda Petrů, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Markéta Knížková

Timetable of Seminar Groups

N_Lob/pRPH: Tue 8:45–9:29 S26, Tue 9:30–10:15 S26, P. Mach
N_Lob/vRPH: Sat 16. 2. 9:45–11:15 S13, 11:30–13:00 S13, Fri 12. 4. 14:00–15:30 S11, 15:45–17:15 S11, P. Mach

Prerequisites

Basic knowledge of legislative processes, the ability to communicate and to defend their own interests.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

In recent decades, Lobbing has come to the forefront of the interest of the general public, the media and experts from several disciplines. The modern beginning of interest in this phenomenon in the Czech Republic and its very occurrence is connected with the emergence of a separate Czech Republic, with the establishment of a democratic system of governance and with the introduction of a market economy. There are many definitions in the literature. The most frequently mentioned is the definition of the Italian professor of sociology at the University of Political Science in Turin Luigi Grazian, who has long been involved in lobbying at European level. In his book Lobbying and the Public Interest, lobbing describes as a specialized and professional representation through a wide range of resources that basically exclude corrupt exchange of services. As a representative of particular interests, the lobbyist provides information and expertise that can be useful and sometimes decisive in defining final legislative and administrative regulation. The subject is complex and focuses on lobbying in environments where it is most busy, in environments that intertwine but the way, character and technique can vary considerably. The subject focuses on the definition of lobbies-related concepts, introduces lobbying in the eyes of the OECD, mentions the actors of the national lobbying and divides them into two basic categories: political lobbyists and institutional lobbies (professional associations, institutions, non-profit organizations, etc.) The course focuses on lobbying at the corporate (corporate) level. Essential processes associated with lobbying strategies, principles such as transparency, integrity, accountability, non-discrimination, and enforcement tools will be discussed. The course will also cover the most common bargaining techniques used in different environments. Learning outcomes of the course unit The aim of the course is to build a knowledge base in the field of lobbying, fundraising from a relatively wide angle so that the listener is well equipped for the key competency of his / her future role as a manager - ie the ability to lobby (lobb) interest.

Learning outcomes

Upon completion of this course the student will have the following professional knowledge. He will be able to: Define, understand and understand the nature and purpose of lobbying, fundraising Introduce the concept of lobbying by the OECD in its developmental phases, Explain and justify why lobbying / fundraising is necessary for all types of organizations, clarify why lobbying requires a system approach, specify processes associated with lobbying / fundraising activities, Explain the importance of ethical compliance not only in the business environment, Understand the basic concepts and their interdependence, synergy effects. During the course the student acquires the following professional skills. He will be able to: Explain concepts, their meaning and content with lobbying related and lobbying related, work with information sources, analyze acquired data and to set targets for individual lobbying / fundraising activities, work in a team, present and defend their own opinion, look for examples of good practice, the benefits of successful lobbyists / fundraisers for promoting / advocating the interests of particular groups in the field of play, Present a specific profile of the profession in which the key competence is the ability to exert influence ("lobbying"), on specific examples to demonstrate the topics in which the impact is relevant.

Syllabus

• 1.Issues of the Problem - Basic Concepts - Interest vs. Need vs. Opportunities vs. Positions vs. Lobbying. 2.Lobbying / advocacy as a controlled process of achieving quality in the field of influence. Individual vs group interest. 3.Main stages of the lobbying process, stakeholder / field analysis, proposal of possible actors positions, conflict of interest positions (typology of approaches from the point of view of conflict preferences) 4.Private actor - characteristics, interests, social role. 5.Public law actor - participants in the legislative process, public decision-makers, cooperation with the private sector. 6.Non-governmental actors - characteristics, objectives, differences from the government sector. Risks of behavior of the actors, their motivation. Fundraising. 7.Interests vs. environment; Ethics of promoting interests, corruption. 8.Strategic environment choices (lobbying as an opportunity and threat, motivating vs. bureaucratic, preventative vs punitive approach, holistic vs partial approach, regulation vs. self-regulation, lobbying as the central theme of good governance). 9.The environment for the promotion of interests as a topic of international cooperation of governments of developed countries (OECD role, research / case studies / exchange of best practice / recommendations to governments). 10.Advocacy / lobbying as a process (phase, quality assurance, change management). Legislative procedure in time. 11.Building trust between actors, negotiating. 12.Building public trust. Principles - Transparency, Integrity, Liability, Non-Discrimination - and Instruments for their Promotion in the Field of Lobbying and Fundraising

Literature

required literature
• OECD. Lobbyists, Governments and Public Trust. Volume 3. Impl ementi ng the OECD Principl es for Transparency and Integrity in Lobbying. OECD Publishing. 2014. 228 s. ISBN 978-92-64-21421-7.
• BITONTI, Alberto a Phil HARRIS, ed. Lobbying in Europe: public affairs and the lobbying industry in 28 EU countries. London : Palgrave Macmillan. 2017. 368 s. ISBN 978-1-137-55256-3.

recommended literature
• TAJTÁKOVÁ, Mária a kol. Marketing neziskových organizácií, športu a kultury. 1. vyd. Trenčín: Vysoká škola manažmentu v Trenčíně. 2016. 194 a. ISBN 978-80-8186-407-4.
• MULLER, Karel, LABOUTKOVÁ, Šárka, VYMĚTAL, Petr a kol. Lobbing v moderních demokraciích. 1. vyd. Praha: Grada Publishing, a.s. 2010. 256 s. ISBN 978-80-247-3165-0.
• PRŮŠA Jan a Pavel RYSKA. Korupce. Ekonomie vs. Mýty. 1. vyd. Praha: Centrum pro ekonomiku a politiku. 2013. 104 s. ISBN 978-80-87806-03-6.
• Úřad vlády České republiky. Oddělení boje s korupcí. Vládní koncepce v boji s korupcí – vždy aktuální. Plnění úkolů Strategie vlády v boji proti korupci.
• Poslanecká sněmovna. Proces přijímání zákonů. https://www.psp.cz/sqw/hp.sqw?k=173

not specified
• WAWROSZ, Petr. Korupce v redistribučním prostředí - Česká republika, Evropa, svět. Praha: Národohospodářský ústav Josefa Hlávky, 2016. 363 s. ISBN 978-80-88018-07-0.

Teaching methods

The 12-lecture cycle will take place in the full-time form of the lectures and will be supplemented by practical examples of lobbying and fundraising practice as well as discussions on specific topics. Interactive teaching methods will focus on gaining the ability of students to present and defend their opinion, insight, ability to argue. Combined form of study - 4 blocks of study requires continuous preparation of students for mass consultations, which will focus on practical applications in order to optimally use the knowledge of the given subject as well as personal life, leisure activities and business practice. The student acquires professional skills mainly through his / her own processing, case studies and preparation of partial presentations. Learning outcomes of the course unit The course is based on critical thinking focused on presentation, communication and argumentative ability, active approach to the world, open access to ethical discussions. Emphasis is placed not on accurate thinking based on verified qualitative and quantitative data, on the ability to work with information, with trend information and presentation systems. Lobbying and fundraising is a science-based framework of interconnected projects and processes in the public legal environment.

Assessment methods

The subject is terminated by the TEST Daily attendance: Attendance at the exam is tied to the fulfillment of the requirement of active attendance min. 75% for lectures (ie not only attendance, but active participation in teaching, discussion, interaction, argumentation), fulfillment of homework tasks. Exam: Development and presentation of the Lobbist / fundraising project in the minimum extent: 1.Gross, target of lobbying / fundraising activities. 2. Lobbying lobby x lobbying, fundraiser x fundraiser, expectation from the playing field. 3. List of steps of individual lobbying / fundraising activities, budget. 4.Evaluation of the expected effectiveness of lobbying / fundraising. Combined form: The exam is tied to the obligation of active attendance in min. 50% of managed consultations (but not just attendance but active participation in teaching, discussion, interaction, argumentation). Exam: Developing and presenting a lobbying / fundraising project. Minimum range according to the above. Students will not accept late attendance and activities during the course. devices (tablets, phones, etc.) that are not directly related to teaching.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 8 hodin KS/semestr.

• Enrolment Statistics (Summer 2019, recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/summer2019/N_Lob