N_PsyZC Customer Behavior Psychology

University of Finance and Administration
Summer 2013
Extent and Intensity
2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
PhDr. Miloslav Kafka, CSc. (seminar tutor)
PhDr. Kamil Kotlík, Ph.D. (seminar tutor)
PhDr. Jiří Němec (seminar tutor)
Ing. Vladimír Kaucký, CSc. (assistant)
Guaranteed by
PhDr. Kamil Kotlík, Ph.D.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová
Timetable of Seminar Groups
N_PsyZC/pMMO: Mon 10:30–11:14 M22, Mon 11:15–12:00 M22, M. Kafka
N_PsyZC/pMPH: Mon 8:00–8:44 S01, Mon 8:45–9:29 S01, K. Kotlík
N_PsyZC/uM1aPH: Tue 12. 2. 15:45–17:15 S32, Tue 19. 2. 15:45–17:15 S32, Tue 5. 3. 17:30–19:00 S32, 19:15–20:45 S32, J. Němec
N_PsyZC/uM1bPH: Tue 12. 2. 14:00–15:30 S35, Tue 19. 2. 17:30–19:00 S35, Tue 9. 4. 15:45–17:15 S35, 17:30–19:00 S35, J. Němec
N_PsyZC/vMKL: Fri 1. 3. 13:45–15:15 K312, 15:30–17:00 K312, Fri 15. 3. 17:15–18:45 K312, 19:00–20:30 K312, M. Kafka
N_PsyZC/vMMO: Fri 12. 4. 12:00–13:30 M27, 13:45–15:15 M27, Fri 26. 4. 12:00–13:30 M27, 13:45–15:15 M27, M. Kafka
N_PsyZC/vM2PH: Fri 1. 3. 13:45–15:15 S32, 15:30–17:00 S32, Sat 16. 3. 9:45–11:15 S32, 11:30–13:00 S32, J. Němec
Prerequisites
There are no prerequisites for this course
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
At the end of this course the student will be able to understand and explain resolution of the main types of customers based on their behavior, understanding of the main aspects of the psychology of personality and social psychology, ability and skill to apply the acquired knowledge in   marketing and marketing communications
Syllabus
  • 1. The introduction to a subject, its historical and recent branches 2. Methods of psychology and psychological research 3. The psychology of personality, the personality and customer behaviour 4. The perception, attention and memory 5. The motivation 6. Skills and the hardiness 7. The social communication 8. The customet typology 9. The role of a customer 10. The customer´s world 11. The shopping behaviour 12. The customer´s defence, asertiveness
Literature
    required literature
  • HOŠEK, V. Psychologie odolnosti. Praha: Karolinum, 2001.
  • VYSEKALOVÁ, J. a kol. Chování zákazníka. Praha: GRADA, 2011.
  • VYBÍRAL, Z. Psychologie lidské komunikace. Praha: Portál, 2000.
  • VÁGNEROVÁ, M. Úvod do psychologie. Praha: Karolinum, 2001.
    recommended literature
  • NAKONEČNÝ, M. Motivace lidského chování. Praha: Academia, 1997.
  • PLHÁKOVÁ, A. Učebnice obecné psychologie. Praha: Academia, 2004.
  • KERN, H. et al. Přehled psychologie. Praha: Portál, 2000.
Teaching methods
Lectures in full-time study; tutorials in part-time study; compulsory tutorial participation is 50% in part-time study.
Assessment methods
The exam has a form of a written test (60%).
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
General note: Bb1.
Information on the extent and intensity of the course: 8 hodin KS/semestr.
The course is also listed under the following terms Summer 2011, summer 2012, Summer 2014, Summer 2015, Summer 2016, Summer 2017, Summer 2018, Summer 2019, Summer 2020, Summer 2021, Summer 2022, Summer 2023, Summer 2024, Summer 2025.
  • Enrolment Statistics (Summer 2013, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/summer2013/N_PsyZC