VSFS:B_KPM Company's Communication with M - Course Information

B_KPM Company's Communication with Media

Extent and Intensity

1/1. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

PhDr. Pavel Čírtek (seminar tutor)

Guaranteed by

PhDr. Pavel Čírtek
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Timetable of Seminar Groups

B_KPM/cMMO: each odd Thursday 17:30–18:14 M27, each odd Thursday 18:15–19:00 M27, P. Čírtek
B_KPM/cM12PH: each even Wednesday 14:00–14:44 E126, each even Wednesday 14:45–15:30 E126, P. Čírtek
B_KPM/cM34PH: each odd Wednesday 12:15–12:59 E126, each odd Wednesday 13:00–13:45 E126, P. Čírtek
B_KPM/pMMO: each odd Thursday 15:45–16:29 M27, each odd Thursday 16:30–17:15 M27, P. Čírtek
B_KPM/pMPH: each even Wednesday 12:15–12:59 E126, each even Wednesday 13:00–13:45 E126, P. Čírtek
B_KPM/sMKL: Wed 12. 3. 17:30–19:00 K211, Wed 26. 3. 17:30–19:00 K211, 19:15–20:45 K211, P. Čírtek
B_KPM/vM2PH: Fri 28. 2. 13:45–15:15 E225, Fri 14. 3. 12:00–13:30 E227, Fri 28. 3. 12:00–13:30 E225, P. Čírtek

Prerequisites

There are no prerequisites for this course

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

At the end of the course students should be able to understand and explain asic management training media content - text, screenwriting preparation AV communication, prepare for communication with journalists representation in the media, to bring the basic requirements for the contents of media PR, search methods and creative process of thematic contexts, basics of creative writing. Students should have mastered the fundamentals of writing as a genre, its modifications.

Syllabus

• Contents of lectures: Lecture 1: Historical background and development of marketing messages and text forms, contexts marketing / content   in the literature. Literary predecessors marketing messages. By H. Ford to   present. Lecture 2: Basic style making resources of language, spoken specifics - handwriting, power words, verbal tools: accent, appellation, metaphor, alliteration, refrain, rhythmic exercises ... verbal canons in selected literary forms, originality, banality, the language of everyday life, newspeak, jargon. 3rd Lecture Typology of written expression in   marketing communications company (organizations, institutions) by objective. Press release, press release, communications with journalists  , documents for the press conference, presentation texts. Lecture 4: Topic and theme of communication as load bearing elements of marketing information, or - what interested readers, journalists, customers / clients. Personality journalist - his expectations, influence, autonomy, social status, professional and community levels. Lecture 5: The report as a genre fundamentals of marketing communication - its attributes, types. The composition according to the type of communication messages - chronological, accented, emphatic, extended, dialogizovaná. Report as headline, slogan, slogan. Lecture 6: Message content - information hierarchy, pyramid principle, the principle of the tree. Applications in   presentation texts. Textual detail, whole. Relevant and irrelevant. Ballast expression in texts  , "foaming čechrání". Difficulties in contexts   "donkey bridges." Lecture 7: Specifics of radio, television reports - preparing, literary / technical scenarios. Preparation of texts, materials for speaker / manager to resign in   according to communication media situation. Lecture 8: Journalistic genres - reportage, interviews, their text attributes, opportunities genre. Basic creative processes. Body   author in journalistic genres. Art points, conclusion, summary. Tactics conversation / interview. How to prevent tampering. Communication Pyramid. Lecture 9: The text of the Public Relations, PR implementations media contents in   / genres. Editing texts for media authorization. The role of spokesperson.   Building contacts with the media, text tools, tactics text communication towards the media. Lecture 10: Printing minimum. Formats binding, cover, cover, cover, embossing, varnish, lamination, slepotick, partial paint, paper, and his comrades, offset printing, letterpress, gravure, printing flat. Lecture 11: Preparation of texts - materials for press conferences, media journalists. Press releases, press kit / press pack. Formats, layout, adjustáž. Lecture 12: Editing texts - proofreading, proofreading marks. Tables of contents, indexes, notes. Preparation for printing, PostScript, printing techniques, types of publications. Break text, basic graphics, location and orientation of text blocks on the page. The parameters of documents from text editors  

Literature

required literature
• ČÍRTEK, Pavel a Milan KAŠÍK. Marketingová komunikace podniku s médii. Vyd. 1. Praha: Vysoká škola finanční a správní, 2008, 113 s. ISBN 978-807-4080-081.
• Shakespeare, W.: Julius Caesar
• Aristoteles: Poetika
• Křivánek, V., Kupcová, H.: Malý slovník literárních pojmů, Praha – Scientia, 1996
• Černá, J., Kašík, M., Kunz, V.: Public relation, Praha – Eupress, 2006

recommended literature
• Eisner, P.: Chrám i tvrz. Praha: Pražské nakl. J. Poláčka PLUTO. ISBN: 80-902183-2-6
• Marvan, J.: Brána jazykem otvíraná, aneb o češtině světové. Praha: Academia, 2004. ISBN: 80-200-0932-9
• Ftorek, J.: Tipy a triky, jak vyzrát na novináře. Praha: Trend marketing, č. 6-7 (2005)
• Vopěnka, P.: Meditace o základech vědy. Praha: Práh, 2001, ISBN 80–7252-044-X
• Halada, J., Oswaldová B.: Praktická encyklopedie žurnalistiky. Praha: Libri, 2007. ISBN 978-80-7277-266-7
• Black, S.: Nejúčinnější propagace – public relation. Praha: Grada, 1994
• Bajčan, R.: Tvorba PR. Praha: MagnetPress. 1. vydání, 2004. ISBN 2-86786- 76
• Ruβ-Mohl, S.: Žurnalistika. Praha: Grada. ISBN 80-247-0158-8
• Wolf, J.: Člověk a jeho pradějiny, Praha - Arsci, 1996
• Svoboda, V.: Public relations – moderně a účinně. Praha: Grada Publishing. ISBN 80-247-0564-8
• Eisner, P.: Čeština poslechem i poklepem. Praha: Pražské nakl. J. Poláčka PLUTO, 1996
• Kočička P., Blažek F.: Praktická typografie. Brno: ComputerPress,2000
• Horáková, I. – Stejskalová, D. – Škapová, H.: Firemní komunikace, Praha – Management press, 2000
• Kolektiv autorů. Písmo ve výtvarné výchově. Praha: SPN, 1985.
• Andrzej, W. Jabłoński (a kol.).: Politický marketing, úvod do teorie a praxe. Praha: Barrister and Principall, 2006. ISBN: 80-7364-011-2
• Kanitz, Anja.: Umění úspěšné komunikace, Praha – Grada, 2005

Teaching methods

Lectures and seminars in full-time study; tutorials in part-time study; compulsory seminar participation is 75% in full-time study, compulsory tutorial participation is 50% in part-time study.

Assessment methods

Credit (3 credits), the subject is closed credit, which is required for active participation and a final seminar paper - stylistic exercise, synopsis, script and shooting script.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
General note: Bb1.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

• Enrolment Statistics (Summer 2014, recent)
  
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