VSFS:B_KPM Company's Communication with M - Course Information

B_KPM Company's Communication with Media

Extent and Intensity

1/1. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

PhDr. Pavel Čírtek (seminar tutor)

Guaranteed by

PhDr. Pavel Čírtek
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Timetable of Seminar Groups

B_KPM/cMMO: each even Tuesday 12:15–12:59 M27, each even Tuesday 13:00–13:45 M27, P. Čírtek
B_KPM/cM13PH: each odd Tuesday 10:30–11:14 E230, each odd Tuesday 11:15–12:00 E230, except Tue 15. 3., except Tue 12. 4. ; and Tue 15. 3. 10:30–12:00 E007KC, Tue 12. 4. 10:30–12:00 E007KC, P. Čírtek
B_KPM/cM2PH: each odd Wednesday 8:45–9:29 E227, each odd Wednesday 9:30–10:15 E227, P. Čírtek
B_KPM/pMMO: each even Tuesday 10:30–11:14 M27, each even Tuesday 11:15–12:00 M27, P. Čírtek
B_KPM/pMPH: each odd Tuesday 8:45–9:29 E230, each odd Tuesday 9:30–10:15 E230, except Tue 15. 3., except Tue 12. 4. ; and Tue 15. 3. 8:45–10:15 E222, Tue 12. 4. 8:45–10:15 E222, P. Čírtek
B_KPM/uMPH: Tue 8. 3. 15:45–17:15 E127, Tue 22. 3. 15:45–17:15 E127, 17:30–19:00 E127, P. Čírtek
B_KPM/vMKL: Fri 18. 3. 13:45–15:15 K203, Fri 8. 4. 15:30–17:00 K203, 17:15–18:45 K203, P. Čírtek
B_KPM/vMMO: Sat 9. 4. 9:45–11:15 M25, 11:30–13:00 M25, Fri 22. 4. 15:30–17:00 M26, P. Čírtek
B_KPM/vMPH: Sat 27. 2. 9:45–11:15 E124, 11:30–13:00 E124, Fri 11. 3. 15:30–17:00 E124, P. Čírtek

Prerequisites

There are no prerequisites for this course

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

At the end of the course students should be able to understand and explain asic management training media content - text, screenwriting preparation AV communication, prepare for communication with journalists representation in the media, to bring the basic requirements for the contents of media PR, search methods and creative process of thematic contexts, basics of creative writing. Students should have mastered the fundamentals of writing as a genre, its modifications.

Syllabus

• Contents of lectures: Lecture 1: Historical background and development of marketing messages and text forms, contexts marketing / content   in the literature. Literary predecessors marketing messages. By H. Ford to   present. Lecture 2: Basic style making resources of language, spoken specifics - handwriting, power words, verbal tools: accent, appellation, metaphor, alliteration, refrain, rhythmic exercises ... verbal canons in selected literary forms, originality, banality, the language of everyday life, newspeak, jargon. 3rd Lecture Typology of written expression in   marketing communications company (organizations, institutions) by objective. Press release, press release, communications with journalists  , documents for the press conference, presentation texts. Lecture 4: Topic and theme of communication as load bearing elements of marketing information, or - what interested readers, journalists, customers / clients. Personality journalist - his expectations, influence, autonomy, social status, professional and community levels. Lecture 5: The report as a genre fundamentals of marketing communication - its attributes, types. The composition according to the type of communication messages - chronological, accented, emphatic, extended, dialogizovaná. Report as headline, slogan, slogan. Lecture 6: Message content - information hierarchy, pyramid principle, the principle of the tree. Applications in   presentation texts. Textual detail, whole. Relevant and irrelevant. Ballast expression in texts  , "foaming čechrání". Difficulties in contexts   "donkey bridges." Lecture 7: Specifics of radio, television reports - preparing, literary / technical scenarios. Preparation of texts, materials for speaker / manager to resign in   according to communication media situation. Lecture 8: Journalistic genres - reportage, interviews, their text attributes, opportunities genre. Basic creative processes. Body   author in journalistic genres. Art points, conclusion, summary. Tactics conversation / interview. How to prevent tampering. Communication Pyramid. Lecture 9: The text of the Public Relations, PR implementations media contents in   / genres. Editing texts for media authorization. The role of spokesperson.   Building contacts with the media, text tools, tactics text communication towards the media. Lecture 10: Printing minimum. Formats binding, cover, cover, cover, embossing, varnish, lamination, slepotick, partial paint, paper, and his comrades, offset printing, letterpress, gravure, printing flat. Lecture 11: Preparation of texts - materials for press conferences, media journalists. Press releases, press kit / press pack. Formats, layout, adjustáž. Lecture 12: Editing texts - proofreading, proofreading marks. Tables of contents, indexes, notes. Preparation for printing, PostScript, printing techniques, types of publications. Break text, basic graphics, location and orientation of text blocks on the page. The parameters of documents from text editors  

Literature

required literature
• ČÍRTEK, Pavel a Milan KAŠÍK. Marketingová komunikace podniku s médii. Vyd. 1. Praha: Vysoká škola finanční a správní, 2008, 113 s. ISBN 978-807-4080-081.
• Shakespeare, W.: Julius Caesar
• Aristoteles: Poetika
• Křivánek, V., Kupcová, H.: Malý slovník literárních pojmů, Praha – Scientia, 1996
• Černá, J., Kašík, M., Kunz, V.: Public relation, Praha – Eupress, 2006

recommended literature
• Wolf, J.: Člověk a jeho pradějiny, Praha - Arsci, 1996
• Halada, J., Oswaldová B.: Praktická encyklopedie žurnalistiky. Praha: Libri, 2007. ISBN 978-80-7277-266-7
• Andrzej, W. Jabłoński (a kol.).: Politický marketing, úvod do teorie a praxe. Praha: Barrister and Principall, 2006. ISBN: 80-7364-011-2
• Ruβ-Mohl, S.: Žurnalistika. Praha: Grada. ISBN 80-247-0158-8
• Kanitz, Anja.: Umění úspěšné komunikace, Praha – Grada, 2005
• Bajčan, R.: Tvorba PR. Praha: MagnetPress. 1. vydání, 2004. ISBN 2-86786- 76
• Svoboda, V.: Public relations – moderně a účinně. Praha: Grada Publishing. ISBN 80-247-0564-8
• Marvan, J.: Brána jazykem otvíraná, aneb o češtině světové. Praha: Academia, 2004. ISBN: 80-200-0932-9
• Horáková, I. – Stejskalová, D. – Škapová, H.: Firemní komunikace, Praha – Management press, 2000
• Eisner, P.: Chrám i tvrz. Praha: Pražské nakl. J. Poláčka PLUTO. ISBN: 80-902183-2-6
• Vopěnka, P.: Meditace o základech vědy. Praha: Práh, 2001, ISBN 80–7252-044-X
• Eisner, P.: Čeština poslechem i poklepem. Praha: Pražské nakl. J. Poláčka PLUTO, 1996
• Black, S.: Nejúčinnější propagace – public relation. Praha: Grada, 1994
• Ftorek, J.: Tipy a triky, jak vyzrát na novináře. Praha: Trend marketing, č. 6-7 (2005)
• Kočička P., Blažek F.: Praktická typografie. Brno: ComputerPress,2000
• Kolektiv autorů. Písmo ve výtvarné výchově. Praha: SPN, 1985.

Teaching methods

Lectures and seminars in full-time study; tutorials in part-time study; compulsory seminar participation is 75% in full-time study, compulsory tutorial participation is 50% in part-time study.

Assessment methods

Credit (3 credits), the subject is closed credit, which is required for active participation and a final seminar paper - stylistic exercise, synopsis, script and shooting script.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

• Enrolment Statistics (Summer 2016, recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/summer2016/B_KPM