VSFS:BA_PsyMC Psychology in MC - Course Information
BA_PsyMC Psychology in MC
University of Finance and AdministrationSummer 2015
- Extent and Intensity
- 2/1. 6 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Mgr. Pavel Kotyza (seminar tutor)
- Guaranteed by
- Mgr. Pavel Kotyza
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Jan Peterec - Timetable of Seminar Groups
- BA_PsyMC/cMCPH: each odd Wednesday 12:15–12:59 E125, each odd Wednesday 13:00–13:45 E125, P. Kotyza
BA_PsyMC/pMCPH: Wed 10:30–11:14 E125, Wed 11:15–12:00 E125, P. Kotyza - Prerequisites
- There are no prerequisites for this course.
- Course Enrolment Limitations
- The course is offered to students of any study field.
- Course objectives
- Student will be able to orient himself in a psychology (as a scientific branch). Student will be able to differ and define main types of the marketing communication (on the basis of psychologic aspects). Student will understand to basic aspects of a psychology of personality and a social psychology. After finising this course student will be able to apply gained knowledges in the area of marketing and marketing communication.
- Syllabus
- 1. The introduction to a subject, its historical and recent branches 2. Methods of psychology and psychological research 3. The psychology of personality, the personality and customer behaviour 4. Abilities (perception, attention and memory) and the hardiness 5. The motivation 6. The social psychology 7. The social communication 8. The intercultural communication 9. The psychology of presentation 10. Psychological aspects of new fields of communication 11. The psychology of an advertisiment 12. The psychology of a customer´s loyalty
- Literature
- required literature
- Philip Graves: Consumer.ology. The truth about consumers and typology of shopping. London, NIcholas Brealey, 2013, 224 pp.
- Regis McKenna: Relationship Management, Perseus Book, Cambridge, 1991, ISBN: 0.-201 56769-5
- Psychology in advertising, Poffenberger, Albert T., New York, McGraw . Hill Book, 1925, 632 pp.
- Teaching methods
- Lecture and exercise
- Assessment methods
- Methods of valuations: an examination (6credits) The examination has a form of a written test. There is also a requirement of awarding an inclusion and an exam admission - 70% presence at the exercises (in minimum). To get the credit succesfull defence of own elaborate via the presentation during workshops is required.
- Language of instruction
- English
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.
- Enrolment Statistics (Summer 2015, recent)
- Permalink: https://is.vsfs.cz/course/vsfs/summer2015/BA_PsyMC