BA_PsyMC Psychology in MC

University of Finance and Administration
Winter 2015
Extent and Intensity
2/1. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Pavel Kotyza (seminar tutor)
Guaranteed by
Mgr. Pavel Kotyza
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Jan Peterec
Timetable of Seminar Groups
BA_PsyMC/cMCPH: each even Thursday 15:45–16:29 E128, each even Thursday 16:30–17:15 E128, P. Kotyza
BA_PsyMC/pMCPH: Thu 14:00–14:44 E128, Thu 14:45–15:30 E128, P. Kotyza
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Student will be able to orient himself in a psychology (as a scientific branch). Student will be able to differ and define main types of the marketing communication (on the basis of psychologic aspects). Student will understand to basic aspects of a psychology of personality and a social psychology. After finising this course student will be able to apply gained knowledges in the area of marketing and marketing communication.
Syllabus
  • Thematic module 1: Intro to Marketing Thematic module 2:Importance of Marketing Communication Thematic module 3: People as Consumers Thematic module 4: Segmentation I Thematic module 5: Segmentation II Thematic module 6: Perception Thematic module 7: Learning & Memory Thematic module 8: Sociology Thematic module 9: Social Influence Thematic module 10: Current and Future Trends Thematic module 11: Privacy & Security Thematic module 12: Psychology of Pricing The final module
Literature
    required literature
  • Regis McKenna: Relationship Management, Perseus Book, Cambridge, 1991, ISBN: 0.-201 56769-5
  • Psychology in advertising, Poffenberger, Albert T., New York, McGraw . Hill Book, 1925, 632 pp.
  • Philip Graves: Consumer.ology. The truth about consumers and typology of shopping. London, NIcholas Brealey, 2013, 224 pp.
    recommended literature
  • ROUBAL, Ondřej, PETROVÁ, Iva, ZICH, František. Metodologie marketingových výzkumů. 2014. 152 s. ISBN 978-80-7418-092-0. 429 Kč (in Czech)
Teaching methods
Lecture and exercise
Assessment methods
Methods of valuations: an examination (6credits) The examination has a form of a written test. There is also a requirement of awarding an inclusion and an exam admission - 75% presence at the exercises (in minimum). To get the credit successful defense of own elaborate via the presentation during workshops is required.
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.
The course is also listed under the following terms Summer 2014, Summer 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.
  • Enrolment Statistics (Winter 2015, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2015/BA_PsyMC