NA_Cn Controlling

University of Finance and Administration
Summer 2018
Extent and Intensity
2/0/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Karel Havlíček, Ph.D., MBA (lecturer)
Ing. Přemysl Písař, Ph.D., MBA (seminar tutor)
Guaranteed by
doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.
Timetable of Seminar Groups
NA_Cn/pBMPH: Wed 10:30–11:14 S11, Wed 11:15–12:00 S11, except Wed 7. 2. ; and Thu 8. 3. 8:45–10:15 S23, K. Havlíček, P. Písař
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Students will learn the foundations of controlling and bases of strategic and operational controlling applied to marketing, sales, quality, innovation, finances and personnel management. The course also outlines what knowledge, qualities and competencies of controlling managers. Special attention will be paid to company budgeting and main controlling activities during the project. Theory will be enhanced with real life examples. Students who successfully complete the course will be able to describe fundamental business processes in strategic and operational controlling.
Syllabus
  • 1. Controlling and business process management - Business process management - Role of controlling in business management - Mission of controller
  • 2. Strategic and operational controlling - Role of strategic controlling in BM (Business management) - Methods and tools for strategic controlling - Role of operational controlling in BM - Methods and tools for operational controlling
  • 3. Strategic marketing controlling - Macro environment controlling - Internal environment controlling - Life cycle controlling - Image and brand controlling - Optimization of pricing strategies
  • 4. Operational marketing controlling - Micro environment controlling - Segmentation controlling - Product mix controlling - Optimization of distribution channels - Communication risks
  • 5. Strategic sales controlling - Key markets controlling - Key customers controlling
  • 6. Operational sales controlling - Sales plan controlling - Forecasts controlling - Trade receivables controlling - Currency risks
  • 7. Strategic financial controlling - Balance sheet controlling - Ownership financial ratios - Debts controlling - Investment controlling - Fair market value controlling
  • 8. Operational financial controlling - Role of FCF in BM - Operating financial ratios - Liabilities and equity of shareholders controlling - Calculations and controlling - Financial risks
  • 9. Quality controlling - TQM/EFQM controlling - BSC controlling - QMS controlling - Cost of quality assurance controlling
  • 10. Innovation controlling - Strategic innovation risks - Strategic partnerships controlling (growth of the company) - Internal innovation links - Innovation financing controlling - Operational innovation risks
  • 11. Restructuring controlling - Business policy change - Strategic partnerships controlling (crisis of the company) - Breakeven point controlling - Crisis financing - Reduction – growth point controlling
  • 12. Personnel controlling - Organizational design controlling - Managerial assumptions controlling - Label productivity controlling - Personnel plans controlling
Literature
    required literature
  • HAVLÍČEK, Karel. Small Business Management & Controlling. Kyjev: Open International University of Human Development Ukraine, 2014. 178 s. ISBN 978-966-388-494-3.
    recommended literature
  • Controlling Supply Chains: Theory and Practice. 2016. ISBN 9781634850711.
Teaching methods
All students include part time study and ISP should attend 50% of seminars as a minimum. In case of lack attendance student will select some course topic with teacher agreement for extra assignment. The closer conditions will be uploaded by teacher to IS during the course.
Assessment methods
Teacher define student´s project – research in company (needed agreement for selected company from teacher and oriented on course knowledge). This project will be oriented to course knowledge and evaluated max. by 60 points. Closer information will be uploaded to IS during course. Completed and accepted research = credit. Oral examination will be evaluated max. by 40 points. Together max. 100 points. Grading criteria: E min. 60 - 68 points, D 69 – 76, C 77 – 84, B 85 – 92, A 93 – 100 points
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 8 hodin KS/semestr.
The course is also listed under the following terms Summer 2014, Summer 2015, Summer 2016, Summer 2017, Summer 2019, Summer 2020, Summer 2021, Summer 2022, Summer 2023, Summer 2024, Summer 2025.
  • Enrolment Statistics (Summer 2018, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/summer2018/NA_Cn