NA_Lob Lobbying

University of Finance and Administration
Summer 2018
Extent and Intensity
2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Ivan Jukl, MBA (seminar tutor)
Guaranteed by
Ing. Ivan Jukl, MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.
Timetable of Seminar Groups
NA_Lob/pBMPH: each even Monday 8:45–9:29 S26, each even Monday 9:30–10:15 S26, each even Monday 10:30–11:14 S26, each even Monday 11:15–12:00 S26, I. Jukl
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Defending of commercial and public interests at national and EU level.
• Students will be able to understand and explain the general definitions such as lobbying, advocacy, public relations, fundraising, they will be able to set up strategy, prepare stakeholder mapping and have overview how EU is working. They will understand difference between EU and US regarding lobbying.
• Pillars of the subject are following: basic definitions, national and EU structures functioning, EU law and lobbyists´ strategies. Special attention will be given to the business lobbying towards the EU and public institutions.
• Preparations of position documents, strategies and deep analysis of a concrete case.
Syllabus
  • 1. Introduction into Lobbying and Advocacy.
  • 2. EU institutions and their role, introduction to the decision-making process, comitology.
  • 3. Decision-making process in Czech republic and lobbying.
  • 4. Public relations and communication.
  • 5. Stakeholders and their mapping.
  • 6. Lobbying strategies.
  • 7. Fundraising.
  • 8. Czech non-profit organizations and lobbying
  • 9. Lobbying in USA.
  • 10. Communication and public relations.
  • 11. Codes of conduct.
  • 12. Case study
Literature
    required literature
  • GUÉGUEN, Daniel. European lobbying. 2nd ed. 140 s. ISBN 978-293-0409-061.
    recommended literature
  • M. Westlake and D. Galloway: The Council of the European Union, 3rd Edition, John Harper Publishing, 2006. ISBN 0-955 11 44 –6-2
  • D. Spence with G. Edwards: The European Commission, John Harper Publishing, 2006. ISBN 0-9543811-8-1
  • SCHENDELEN, M. Machiavelli in Brussels: the art of lobbying the EU. 2nd, fully updated ed. Amsterdam: Amsterdam University Press, 2005, 380 s. ISBN 90-535-6805-0.
  • Guéguen D.: The new practical guide to the EU labyrinth, 10th Edition, Europolitics, 2008. ISBN 978-2-9600729-4-5
  • R. Corbett, F. Jacobs, M. Shackleton: The European Parliament, 7th Edition, John Harper Publishing, 2007. ISBN 978-0-9551144-7-2
Teaching methods
PS: (Present students) 2 hours per week (2/0); KS: (Combined students) 6 hours lectures. Lectures for present studies will be split into theoretical as well as practical part with examples from the ground.
Theoretical parts will be always explained on practical examples. Lectures will be of interactive form that requires a minimum of preparedness of students. It will also allow a good quality of lectures as students will be able to discuss on a given topics. This helps for better understanding of students, how the interests of different stakeholders, namely towards the EU institutions, can be defended or promoted. Even more interactive form of study is applied in KS.
Assessment methods
The course Lobbying will be completed by a credit („zápočet“) following successful completion of following major criteria: - 2/3 active participation during and between lectures based both on presence (discussing, doing exercises, pre-reading, interpreting, defending standpoints etc.) and written communication (homeworks, preparation for the next teaching block,...) - evidence based work in the project team(written project as per teachers instructions,project defense done after written test - see next, feedback by teammates) - short written test to prove basic knowledge in Lobbying on topics tackled within the course. Credit will be granted ONLY based on successful matching of ALL three criteria. The topics will especially be: Czech and EU legislative process, EU institutions, lobbying in the Czech Republic and the EU, principles of negotiation ("getting to yes"), business lobbying, strategies and tactics of lobbying, role of lobbying within business processes, tackling negative and positive aspects of lobbying (role of international cooperation, best practice). For more details see IS (course file).
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
The course is also listed under the following terms Summer 2011, summer 2012, Summer 2013, Summer 2014, Summer 2015, Summer 2016, Summer 2017, Summer 2019, Summer 2020, Summer 2021, Summer 2022, Summer 2023, Summer 2024, Summer 2025.
  • Enrolment Statistics (Summer 2018, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/summer2018/NA_Lob