B_RP_B Business Management B

University of Finance and Administration
Summer 2019
Extent and Intensity
2/0/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Přemysl Písař, Ph.D., MBA (lecturer)
Ing. Roman Mentlík, Ph.D. (seminar tutor)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)
Guaranteed by
doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Markéta Knížková
Timetable of Seminar Groups
B_RP_B/pMMO: Wed 8:45–9:29 M14, Wed 9:30–10:15 M14, J. Tichý
B_RP_B/pMPPPH: Wed 12:15–12:59 E230, Wed 13:00–13:45 E230, R. Mentlík
B_RP_B/vMPH: Fri 15. 2. 14:00–15:30 E222, 15:45–17:15 E222, Fri 15. 3. 14:00–15:30 E222, 15:45–17:15 E222, J. Tichý
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Students will be familiarized and learn what are the bases for strategic and operative management applicable to marketing and sales , quality, innovation, finances and personnel management. Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess. Theoretical learning will be added with real examples from real life. Students who successfully complete the course will be able to describe fundamental business processes based on strategic and operational management.
Learning outcomes
The aim of the course is to acquaint students with basic business management processes, based on management theory. Students will become acquainted with the role of business owners and managers, the creation of medium-term strategies and the essence of operational management processes in marketing and business. Particular attention will be given to the role of managers, their competencies and responsibilities in managing key business activities. The lectures will be completed by a list of prerequisites for the managerial work of the relevant section of the company.
Syllabus
  • 1. Role of managers in hypercompetitive environment and business process management - Role and objectives of owners - Role and objectives of top management team - Role of managers within the team building - Business process management 2. Strategic management and planning - Strategic plan and strategic objectives - Strategic analysis - Mission ans vision - Strategic scenarios - Strategic controlling 3. Marketing research and analysis - Role of marketing research in business management - Quantitative and qualitative research - Primary and secondary research - Far and near environment analysis - Internal analysis 4. Marketing planning - Marketing objectives - Marketing strategies - Marketing controlling 5. Sales planning - Sales plan management - Types of sales plans - Preparation of SP - Links between SP and MP 6. Sales forecasts management - Role of forecasting in business management - Management of deviations - Sales forecasts and controlling 7. Sales receivables management - Sales receivables and life cycle of business clients - Phase 1, 2,3 of management receivables 8.Financial planning - P/L plan - C/F plan - Financial plan and balance sheet 9. Quality management models - TQM/EFQM - QMS - BSC 10. Innovation management I - Process innovation - Strategic innovation 11. Innovation management II - Product innovation - Phases of product innovation - Innovation plan 12. Personnel management - Team building management - Organizational design
Literature
    required literature
  • HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.
    recommended literature
  • VEBER, Jaromír a kol. Management. Základy, moderní manažerské přístupy, výkonnost a prosperita. Praha : Management Press, 2009, 736 s. ISBN 80-7261-200-0
  • KISLINGEROVÁ, Eva. Manažerské finance. 3. vyd. Praha: C. H. Beck, 2010, xxxviii, 811 s. Beckova edice ekonomie. ISBN 978-80-7400-194-9.
  • SYNEK, Miloslav. a kol., Manažerská ekonomika. Praha: Grada Publishing, 2011. 471 s. ISBN 978-80-247-3494-1
  • KAŠÍK, Milan a Karel HAVLÍČEK. Marketing při utváření podnikové strategie. 1. vyd. Praha: Vysoká škola finanční a správní, 2009, 256 s. ISBN 978-807-4080-227.
  • ŠULÁK, M., VACÍK, E., Strategické řízení v podnicích a projektech, Praha: Eupress, 2005 234 s. ISBN 80-86754-35-9.
  • ŠULÁK, Milan a Emil VACÍK. Strategické řízení v podnicích a projektech. Vyd. 1. Praha: Vysoká škola finanční a správní, 2005, 233 s. ISBN 80-867-5435-9.
Teaching methods
Teaching in full-time form of study will be based on interactive lectures, within which the theory will be explained by practical examples, on the basis of which the student will create an idea of the factual role of business management for its successful development. Lectures will give discussions on the topic, group work, etc. The assignment of tasks for home preparation for the next lessons will also be part of the lectures. Combined study will take place in the form of a controlled consultation. It assumes continuous preparation of students for managed group consultations, which will focus on practical applications aiming at optimal use of knowledge from the subject in the company practice.
Assessment methods
In middle of course students will receive a research project (seminar paper), which will analyse the way how is the SME managed. This research will be focused on management style, basic performance ratios and the student´s ability to analysis process, define problems and offer solutions. The detailed assignment of the research project will be published in the study materials on IS in middle of course. The student has the possibility to consult the research with a teacher who will provide feedback on request. The teacher determines the date of submission of the research and the date by which it will provide feedback to the students. Students who post the research after the deadline will be penalized by - 50% of the total points score. Maximum points earned for research work SME = 60 points. Minimum points for obtaining credit = 60 points. Students who submit a perfect research work will receive a credit. Other students will pass the exam. The form of the exam (oral, written) is determined by the teacher. During the exam students will answer 4 questions. Every for 10 points. The total sum of points for obtaining the credit must be at least 60 points for the research work and the exam together. The aim of the course is to understand the theoretical knowledge and the ability to use it in practice. This is the aim of the research seminar paper and the exam.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 8 hodin KS/semestr.
Teacher's information
For consultation hours please contact teacher by email. Also is possible have a consultation before and after finishing course.
The course is also listed under the following terms Summer 2011, Winter 2011, summer 2012, Winter 2012, Summer 2013, Winter 2013, Summer 2014, Winter 2014, Summer 2015, Summer 2016, Winter 2016, Summer 2017, Summer 2018.
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