B_RP_B Business Management B

University of Finance and Administration
Winter 2013
Extent and Intensity
2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
doc. Ing. Endre Tóth, DrSc. (seminar tutor)
Guaranteed by
doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.
Timetable of Seminar Groups
B_RP_B/pPPPH: Wed 14:00–14:44 E126, Wed 14:45–15:30 E126, E. Tóth
B_RP_B/vPPPH: Sat 12. 10. 8:00–9:30 E127, 9:45–11:15 E127, Fri 8. 11. 15:30–17:00 E127, 17:15–18:45 E127, K. Havlíček
Prerequisites
The course is offered to students of MC (Marketing communication) field
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Students will be familiarized and learn what are the bases for strategic and operative management applicable to marketing and sales , quality, innovation, finances and personnel management. Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess. Theoretical learning will be added with real examples from real life. Students who successfully complete the course will be able to describe fundamental business processes based on strategic and operational management.
Syllabus
  • 1. Role of managers in hypercompetitive environment and business process management - Role and objectives of owners - Role and objectives of top management team - Role of managers within the team building - Business process management 2. Strategic management and planning - Strategic plan and strategic objectives - Strategic analysis - Mission ans vision - Strategic scenarios - Strategic controlling 3. Marketing research and analysis - Role of marketing research in business management - Quantitative and qualitative research - Primary and secondary research - Far and near environment analysis - Internal analysis 4. Marketing planning - Marketing objectives - Marketing strategies - Marketing controlling 5. Sales planning - Sales plan management - Types of sales plans - Preparation of SP - Links between SP and MP 6. Sales forecasts management - Role of forecasting in business management - Management of deviations - Sales forecasts and controlling 7. Sales receivables management - Sales receivables and life cycle of business clients - Phase 1, 2,3 of management receivables 8.Financial planning - P/L plan - C/F plan - Financial plan and balance sheet 9. Quality management models - TQM/EFQM - QMS - BSC 10. Innovation management I - Process innovation - Strategic innovation 11. Innovation management II - Product innovation - Phases of product innovation - Innovation plan 12. Personnel management - Team building management - Organizational design
Literature
    required literature
  • HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.
    recommended literature
  • ŠULÁK, M., VACÍK, E., Strategické řízení v podnicích a projektech, Praha: Eupress, 2005 234 s. ISBN 80-86754-35-9.
  • VEBER, J. a kol.: Management – základy, moderní manažerské přístupy, výkonnost a prosperita. Praha: Management Press, 2009. 734 s. ISBN 978-80-7261-200-0.
  • SYNEK, M. a kol., Manažerská ekonomika. Praha: Grada Publishing, 2011.471 s.ISBN 978-80-247-3494-1
  • KISLINGEROVÁ, E. a kol.: Manažerské finance. Praha: C. H. Beck, 2010, 811s. ISBN 978-80-7400-194-9.
  • KAŠÍK, Milan a Karel HAVLÍČEK. Marketing při utváření podnikové strategie. 1. vyd. Praha: Vysoká škola finanční a správní, 2009, 256 s. ISBN 978-807-4080-227.
Teaching methods
Lectures in full-time study, tutorials in part-time study; with respect to demanding character of the course it is expected presence at lessons (ca. 50 %), compulsory tutorial participation is 50% in part-time study. In full-time study, every topic will be covered by a lectures. Lectures will be based on presentations of individual topics by the lecturer followed by a discussion.
Assessment methods
Written examination: 1. Written test is composed of approximately from 4 questions, 2. It is required to fill in the test from 50 % successfully (answer questions correctly) to pass the credit.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
General note: Aa1.
Information on the extent and intensity of the course: 8 hodin KS/semestr.
The course is also listed under the following terms Summer 2011, Winter 2011, summer 2012, Winter 2012, Summer 2013, Summer 2014, Winter 2014, Summer 2015, Summer 2016, Winter 2016, Summer 2017, Summer 2018, Summer 2019.
  • Enrolment Statistics (Winter 2013, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2013/B_RP_B