NA_Cn Controlling

Vysoká škola finanční a správní
léto 2020
Rozsah
2/0/0. 8 hodin KS/semestr. 6 kr. Ukončení: zk.
Vyučující
Ing. Přemysl Písař, Ph.D., MBA (cvičící)
Garance
doc. Ing. Karel Havlíček, Ph.D., MBA
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Bc. Kamila Procházková
Předpoklady
There are no prerequisites for this course.
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
Learning outcomes of the course unit the aim of the subject is to familiarize the students with the essence of controlling - with the key instrument of operational and strategic management of companies both in the time of growth and during the crisis. Students will learn about the role of business owners and managers, the creation of medium-term strategies, operational plans, the essence of controlling and corporate risk management activities. Controlling activities will build on strategic and operational goals in marketing, business, finance, innovation and personnel management. Particular attention will be paid to the precise definition of the interface between controlling strategic and operational, qualitative and quantitative performance measurement tools and management responsibilities associated with controlling activities.
Výstupy z učení
The student should understand and be able to apply the following controlling disciplines after completing the course 1. Controlling and process model of company management - Process model of enterprise management - The role of controlling in business management - Controller's mission 2. Strategic and operational controlling - The role of strategic controlling in the ŘP - Strategic controlling methods and tools - The role of operational controlling in the - Operational controlling methods and tools 3. Strategic marketing controlling - Monitoring the macro environment - Monitoring the internal environment - Controlling life cycles - Image and tag interface - Optimizing pricing strategies 4. Operative marketing controlling - Monitoring the competitive environment - Segmentation monitoring - Product line optimization - Optimizing distribution channels - Communication risks 5. Strategic business controlling - Evaluating targets in the lead markets - Monitoring key customers 6. Operational business controlling - Controlling operational business plans - Forecasting - Controlling trade receivables - Currency risk management 7. Strategic Financial Controlling - Balancing controlling - Management of the tax indicators - Debt optimization - Investment decision making - Controlling enterprise values 8. Operative Financial Controlling - Importance of FCF - Managing Operational Indicators - Management of foreign resources and debt relations - Calculation and controlling - Financial risk management 9. Quality controlling - Evaluating TQM / EFQM - Evaluating BSC - Evaluating QMS - Controlling the cost of quality assurance 10. Innovative controlling - Management of strategic risks associated with innovations - Choice of strategic partnerships - Internal Interface Risks - Controlling innovation funding - Managing Operational Risks Related to Innovation 11. Controlling restructuring - Changes in company policy - Choice of strategic partnerships in crisis and form of continuation - Reversing point control - Financing in a crisis - Critical site of restructuring 12. Personnel controlling - Optimizing the organizational structure - Evaluating managerial assumptions - Labor productivity management - Monitoring personal plans
Osnova
  • 1. Controlling and business process management - Business process management - Role of controlling in business managememnt - Mission of controller
  • 2. Strategic and operational controlling - Role of strategic controlling in BM (Business management) - Methods and tools for strategic controlling - Role of operational controlling in BM - Methods and tools for operational controlling
  • 3. Strategic marketing controlling - Macro environment controlling - Internal environment controlling - Life cycle controlling - Image and brand controlling - Optimization of pricing strategies
  • 4. Operational marketing controlling - Micro environment controlling - Segmentation controlling - Product mix controlling - Optimization of distribution channels - Communication risks
  • 5. Strategic sales controlling - Key markets controlling - Key customers controlling
  • 6. Operational sales controlling - Sales plan controlling - Forecasts controlling - Trade receivebles controlling - Currency risks
  • 7. Strategic financial controlling - Balance sheet controlling - Ownership financial ratios - Debts controlling - Investment controlling - Fair market value controlling
  • 8. Operational financial controlling - Role of FCF in BM - Operating financial ratios - Liabilities and equity of shareholders controlling - Calculations and controlling - Financial risks
  • 9. Quality controlling - TQM/EFQM controlling - BSC controlling - QMS controlling - Cost of quality assurance controlling
  • 10. Innovation controlling - Strategic innovation risks - Strategic partnerships controlling (growth of the company) - Internal innovation links - Innovation financing controlling - Operational innovation risks
  • 11. Restructuring controlling - Business policy change - Strategic partnerships controlling (crisis of the company) - Breakeven point controlling - Crisis financing - Reduction – growth point controlling
  • 12. Perssonnel controlling - Organizational design controlling - Managerial assumptions controlling - Label productivity controlling - Personnel plans controlling
Literatura
    povinná literatura
  • HAVLÍČEK, Karel. Small Business Management & Controlling. Kyjev: Open International University of Human Development Ukraine, 2014. 178 s. ISBN 978-966-388-494-3.
    doporučená literatura
  • SLIWCZYNSKI, Boguslaw and Adam KOLINSKY. Controlling Supply Chains: Theory and Practice. Hauppauge, New York : Nova Science Publishers, Inc. 2016. ebook. ISBN 9781634851374.
Výukové metody
The controlling courses will be based on lectures in which the theory will be supplemented by practical examples on the basis of which the student will create an idea of the real role of managers in corporate management. Lectures in daily study, tutorials in combined study, with regard to the demandingness of the subject is expected to be at least 75% attendance at the lectures in daily study; combined form of study and ISP student’s minimum attendance of 50%. If the student does not complete the required attendance, he / she contacts the teacher and agrees to an extra seminar work in the controlling topic - the details will be uploaded to the IS during the course. This is not just a theoretical subject. The knowledge of the subject will be presented on the examples and the students will be tested whether they understand the controlling process and whether they are able to apply the acquired knowledge. Students are encouraged to be at class as often as possible.
Metody hodnocení
Conditions for finishing the course: 1. Complete compulsory attendance of 75% of full-time study, 50% of combined study and of ISP students, or alternatively proceed a seminar paper of at least 5 pages Times New Roman, font size 11, spacing 1.15. For this paper, a student chooses a subject and has them approved by the teacher. The condition is that at least 10 references from the ProQuest database which is available free from the IS university. 2. Proceed a seminar work consisting of 2 parts and the template of which will be published in IS during the course - this work will be evaluated by max 60 points. The deadline for the seminar work is determined by the teacher. After that date, the seminar paper that was handed down will be penalized with a 50% crash. 3. To pass the exam - orally or in writing according to the teacher's decision. The exam will be composed of 4 questions and each question will be evaluated by a maximum of 10 points. That is a maximum of 40 points. 4. The student can get a maximum of 100 points. Scope of ratings and grades: A 100-93 points, B 93-85 points, C 84-77 points, D 76-69 points, E 68-60 points, F less than 60 points.
Vyučovací jazyk
Angličtina
Informace učitele
Communication with lecturer Consultation hour before and after course, needed ask for consultation by email.
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích léto 2014, léto 2015, léto 2016, léto 2017, léto 2018, léto 2019, léto 2021, léto 2022, léto 2023, léto 2024, léto 2025.