NA_IB International Business

University of Finance and Administration
Winter 2011
Extent and Intensity
2/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Miloš Krejčí (seminar tutor)
Mitchell R Young (seminar tutor)
Guaranteed by
Ing. Pavla Břečková, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Mgr. Kateřina Pittnerová
Timetable of Seminar Groups
NA_IB/pBMPH: Mon 10. 10. 15:45–19:00 S14, Mon 17. 10. 15:45–19:00 S14, Mon 24. 10. 15:45–19:00 S14, Mon 31. 10. 15:45–19:00 S14, Mon 14. 11. 15:45–19:00 S14, Mon 5. 12. 15:45–19:00 S14, M. Young
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives (in Czech)
1.Understand the global business environment and how it is different from the national environment. 2.Select between the different modes of international business 3.Analyze and react to different cultural contexts 4.Research and evaluate global markets. 5.Assess how countries can shape global business through policy and integration 6.Understand the EU’s role in the global marketplace
Syllabus
  • 1-2. What is international business (IB). IB basic indicators - balance of trade and payment. International business influences and differences from domestic trading. Territorial and commodity structure of IB. Comparative advantage, free trade / economy. Protectionism x Liberalism. 3-4. Internationalization and Globalization. Drivers of Internationalization. Motives for foreign expansion. Entry modes and business activities in IB (export, import, contractual, investment activities, FDI), counter trade activities (Barter, Clearing, Switch, Offset etc.) 5-6. Culture and its role in international business. Cultural elements and multi-culture communication. Five dimensions of culture differences. Negotiation and successful presentation of business results in the international environment. 7-8. Team project – Case study. 9-10. History of Czech international business (IB). European Union principles of IB. Opportunities and threats of CZ membership in the EU. International market research (PEST/STEEP), and linkage to competition analysis and internal analysis SWOT. Data collection and their selection in the international environment. 11-12. International trade barriers and their assessing. Forms of economic integration, international unions, free trade areas and multilateral agreements. Impact of economic integration on micro environment (companies). IB policy instruments (autonomous, contractual)
Literature
    required literature
  • GRIFFIN, R.W. - PUSTAY, M.W. International Business. New Jersey : Pearson Education Ltd., 2003. ISBN 0-13-11159
Teaching methods (in Czech)
The subject is delivered in full-time study by 12 lectures of theory and practical examples.
Assessment methods
The subject is completed by oral exam.
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 8 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Summer 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.
  • Enrolment Statistics (Winter 2011, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2011/NA_IB