VSFS:NA_IB International Business - Informace o předmětu
NA_IB International Business
Vysoká škola finanční a správnízima 2011
- Rozsah
- 2/0. 8 hodin KS/semestr. 6 kr. Ukončení: zk.
- Vyučující
- Ing. Miloš Krejčí (cvičící)
Mitchell R Young (cvičící) - Garance
- Ing. Pavla Břečková, Ph.D.
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Mgr. Kateřina Pittnerová - Rozvrh seminárních/paralelních skupin
- NA_IB/pBMPH: Po 10. 10. 15:45–19:00 S14, Po 17. 10. 15:45–19:00 S14, Po 24. 10. 15:45–19:00 S14, Po 31. 10. 15:45–19:00 S14, Po 14. 11. 15:45–19:00 S14, Po 5. 12. 15:45–19:00 S14, M. Young
- Omezení zápisu do předmětu
- Předmět je nabízen i studentům mimo mateřské obory.
- Mateřské obory/plány
- Business Management and Corporate Finance (program VSFS, N-EKM) (2)
- Cíle předmětu
- 1.Understand the global business environment and how it is different from the national environment. 2.Select between the different modes of international business 3.Analyze and react to different cultural contexts 4.Research and evaluate global markets. 5.Assess how countries can shape global business through policy and integration 6.Understand the EU’s role in the global marketplace
- Osnova
- 1-2. What is international business (IB). IB basic indicators - balance of trade and payment. International business influences and differences from domestic trading. Territorial and commodity structure of IB. Comparative advantage, free trade / economy. Protectionism x Liberalism. 3-4. Internationalization and Globalization. Drivers of Internationalization. Motives for foreign expansion. Entry modes and business activities in IB (export, import, contractual, investment activities, FDI), counter trade activities (Barter, Clearing, Switch, Offset etc.) 5-6. Culture and its role in international business. Cultural elements and multi-culture communication. Five dimensions of culture differences. Negotiation and successful presentation of business results in the international environment. 7-8. Team project – Case study. 9-10. History of Czech international business (IB). European Union principles of IB. Opportunities and threats of CZ membership in the EU. International market research (PEST/STEEP), and linkage to competition analysis and internal analysis SWOT. Data collection and their selection in the international environment. 11-12. International trade barriers and their assessing. Forms of economic integration, international unions, free trade areas and multilateral agreements. Impact of economic integration on micro environment (companies). IB policy instruments (autonomous, contractual)
- Literatura
- povinná literatura
- GRIFFIN, R.W. - PUSTAY, M.W. International Business. New Jersey : Pearson Education Ltd., 2003. ISBN 0-13-11159
- Výukové metody
- The subject is delivered in full-time study by 12 lectures of theory and practical examples.
- Vyučovací jazyk
- Angličtina
- Další komentáře
- Předmět je dovoleno ukončit i mimo zkouškové období.
- Statistika zápisu (zima 2011, nejnovější)
- Permalink: https://is.vsfs.cz/predmet/vsfs/zima2011/NA_IB