VSFS:B_RP_A1 Business Management A 1 - Course Information
B_RP_A1 Business Management A 1
University of Finance and AdministrationWinter 2013
- Extent and Intensity
- 2/0. 3 credit(s). Type of Completion: z (credit).
- Teacher(s)
- doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
Ing. Barnabáš Krešne (seminar tutor)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)
doc. Ing. Endre Tóth, DrSc. (seminar tutor) - Guaranteed by
- doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS. - Timetable of Seminar Groups
- B_RP_A1/pRMO: Mon 8:45–9:29 M15, Mon 9:30–10:15 M15, J. Tichý
B_RP_A1/pRPH: Wed 12:15–12:59 E007KC, Wed 13:00–13:45 E007KC, E. Tóth
B_RP_A1/uRKL: Tue 8. 10. 19:15–20:45 K312, Tue 29. 10. 14:00–15:30 K312, 15:45–17:15 K312, E. Tóth
B_RP_A1/uRPH: Tue 22. 10. 14:00–15:30 E124, 15:45–17:15 E124, Tue 12. 11. 15:45–17:15 E124, K. Havlíček
B_RP_A1/vRMO: Sat 5. 10. 9:45–11:15 M26, Sat 19. 10. 8:00–9:30 M26, Sat 2. 11. 8:00–9:30 M26, B. Krešne
B_RP_A1/vRPH: Fri 25. 10. 17:15–18:45 E225, Sat 9. 11. 9:45–11:15 E125, 11:30–13:00 E125, K. Havlíček - Prerequisites
- Accounting A1. Accounting A2 The course is offered to students of BMCF (Business management and corporate finance) field
- Course Enrolment Limitations
- The course is offered to students of any study field.
- Course objectives
- Students will be familiarized and learn what are the bases for strategic and operative management applicable to marketing and sales (A1), quality, innovation, finances and personnel management (A2). Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess. Special attention will be paid to their role during controlling activities and during company crisis management. Theoretical learning will be added with real examples from real life. Students who successfully complete the course will be able to describe fundamental business processes based on strategic and operational management and controlling.
- Syllabus
- 1.Role of managers in hypercompetitive environment - Role and objectives of owners - Role and objectives of top management team - Role and objectives of managers - Role of managers within the team building 2. Business process management (BPM) - BPM: planning - controlling- risk - Strategic and operational planning - Strategic and operational controlling - Management and financial accounting in business management 3. Strategic management - Strategic plan and strategic objectives - Strategic analysis - Mission ans vision - Strategic scenarios - Strategic controlling 4. Operational planning - Operational plan - Operational objectives - Operational controlling 5. Marketing research - Role of marketing research in business management - Quantitative and qualitative research - Primary and secondary research 6. Marketing analysis - Far and near environment analysis - Internal analysis - BCG analysis 7. Marketing plan I - Marketing objectives - Marketing mix - Marketing controlling 8. Marketing plan II - Product strategy - Pricing strategy - Distribution strategy - Communication strategy 9. Sales plan - Sales plan management - Types of sales plans - Preparation of SP - Links between SP and MP 10. Sales forecasts management - Role of forecasting in business management - Management of deviations - Sales forecasts and controlling 11. Sales receivables management I. - Sales receivables and life cycle of business clients - Phase 1 of management receivables - Assurance of receivables 12. Sales receivables management II. - Phase 2 of management receivables - Phase 2 of management receivables - Debt collection
- Literature
- required literature
- HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.
- recommended literature
- KISLINGEROVÁ, Eva. Manažerské finance. 3. vyd. Praha: C. H. Beck, 2010, xxxviii, 811 s. Beckova edice ekonomie. ISBN 978-80-7400-194-9.
- KAŠÍK, Milan a Karel HAVLÍČEK. Marketing při utváření podnikové strategie. 1. vyd. Praha: Vysoká škola finanční a správní, 2009, 256 s. ISBN 978-807-4080-227.
- ŠULÁK, Milan a Emil VACÍK. Strategické řízení v podnicích a projektech. Vyd. 1. Praha: Vysoká škola finanční a správní, 2005, 233 s. ISBN 80-867-5435-9.
- PITRA, Zbyněk. Management inovačních aktivit. 1. vyd. Praha: Professional Publishing, 2006, 438 s. ISBN 80-869-4610-X.
- SYNEK, Miloslav. Manažerská ekonomika. 3. přeprac. a aktualiz. vyd. Praha: Grada, c2003, 466 s. ISBN 80-247-0515-X.
- Teaching methods
- Lectures in full-time study, tutorials in part-time study; with respect to demanding character of the course it is expected presence at lessons (ca. 50 %), compulsory tutorial participation is 50% in part-time study. In full-time study, every topic will be covered by a lectures. Lectures will be based on presentations of individual topics by the lecturer followed by a discussion.
- Assessment methods
- Written examination: 1. Written test is composed of approximately from 4 questions, 2. It is required to fill in the test from 50 % successfully (answer questions correctly) to pass the credit
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
General note: Bb2.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
- Enrolment Statistics (Winter 2013, recent)
- Permalink: https://is.vsfs.cz/course/vsfs/winter2013/B_RP_A1