B_RP_A1 Business Management A 1

University of Finance and Administration
Winter 2018
Extent and Intensity
2/0/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)
Guaranteed by
Ing. Přemysl Písař, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Markéta Knížková
Timetable of Seminar Groups
B_RP_A1/pRKV: each even Thursday 14:00–14:44 KV202, each even Thursday 14:45–15:30 KV202, each even Thursday 15:45–16:29 KV202, each even Thursday 16:30–17:15 KV202, J. Tichý
B_RP_A1/pRPH: each even Monday 8:45–9:29 E306, each even Monday 9:30–10:15 E306, each even Monday 10:30–11:14 E306, each even Monday 11:15–12:00 E306, J. Tichý
B_RP_A1/vRMO: Fri 5. 10. 17:30–19:00 M24, 19:15–20:45 M24, Sat 3. 11. 9:45–11:15 M22, J. Tichý
B_RP_A1/vRPH: Fri 26. 10. 14:00–15:30 E125, Fri 9. 11. 14:00–15:30 E129, Fri 23. 11. 14:00–15:30 E129, K. Havlíček
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Business management encompasses all activities ranging from setting up the entire management system, values and business rules, organizational structures, strategic coordination and strategic management to day-to-day operations and performance. It is a cross-sectional area, it uses methods of strategic management, methods of quality and efficiency management, excellence and others. In this course the students will build on the knowledge gained in the Managerial minima and will get acquainted with the basic processes of company management in its organizational units. Particular attention will be given to the role of managers, their competencies and responsibilities in the management of key corporate activities. The lectures will be completed by a list of prerequisites for the managerial work of the relevant section of the company. Objective of the course in terms of learning outcomes and competences The aim of the course is to acquaint students with basic management processes based on management theory. Students will understand the role of business owners and managers, the importance of creating medium-term strategies and the essence of operational management processes in marketing and business. Particular attention will be paid to the role of managers, their competencies and responsibilities in managing key business activities. The lectures will be completed by a list of prerequisites for the managerial work of the relevant section of the company.
Learning outcomes
The aim of the course is to acquaint students with basic business management processes, based on management theory. Students will become acquainted with the role of business owners and managers, the creation of medium-term strategies and the essence of operational management processes in marketing and business. Particular attention will be given to the role of managers, their competencies and responsibilities in managing key business activities. The lectures will be completed by a list of prerequisites for the managerial work of the relevant section of the company.
Syllabus
  • 1. The role of management in a hyper-competitive environment 2. Process management model 3. Strategic management and planning 4. Operational planning 5. Prerequisites for the performance of the manager's profession and work in the management team 6. Marketing strategies and planning 7. Marketing research and analysis 8. Business Planning 9. Business forecasting management 10. Management of the company's distribution processes 11. Business-to-business relationships 12. Receivables and their management
Literature
    required literature
  • HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.
    recommended literature
  • VÁCHAL, Jan a Marek VOCHOZKA. Podnikové řízení. 1. vyd. Praha: Grada. 2014. 688 s. ISBN 978-80-247-4642-5.
  • FIŠER, Roman. Procesní řízení pro manažery. 1. vyd. Praha: Grada. 2014. 176 s. ISBN 978-80-247-5038-5.
  • JANIŠOVÁ, Dana a Mirko KŘIVÁNEK. Velká kniha o řízení firmy. Praktické postupy pro úspěšný rozvoj. 1. vyd. Praha: Grada. 2013. 400 s. ISBN 978-80-247-4337-0.
Teaching methods
Teaching in full-time form of study will be based on interactive lectures in which the theory will be supplemented by practical examples on the basis of which the student will create an idea of ​​the factual role of company management for its successful development. Lectures will include discussions on the topic, group work, etc. The assignment of tasks for home preparation for the next lessons will also be part of the lectures. Combined study will take place in the form of a controlled consultation. It assumes continuous preparation of students for managed group consultations, which will focus on practical applications aiming at optimal use of knowledge from the subject in the company practice. Minimum attendance in full-time teaching is 75%, combined form of study and ISP students 50%. If the minimum attendance is not met, then the student will prepare extra seminar work. The topic of the student's paper will be consulted with the teacher who agrees. The scope of paper will be minimum 3-4 pages of the text Times New Roman 11, spacing 1.15. At least 3 sources from the ProQuest database (available from the IS) will be cited in the paper.
Assessment methods
In middle of course students will receive a research project (seminar paper), which will analyse the way how is the SME managed. This research will be focused on management style, basic performance ratios and the student´s ability to analysis process, define problems and offer solutions. The detailed assignment of the research project will be published in the study materials on IS in middle of course. The student has the possibility to consult the research with a teacher who will provide feedback on request. The teacher determines the date of submission of the research and the date by which it will provide feedback to the students. Students who post the research after the deadline will be penalized by - 50% of the total points score. Maximum points earned for research work SME = 60 points. Minimum points for obtaining credit = 60 points. Students who submit a perfect research work will receive a credit. Other students will pass the exam. The form of the exam (oral, written) is determined by the teacher. During the exam students will answer 4 questions. Every for 10 points. The total sum of points for obtaining the credit must be at least 60 points for the research work and the exam together. The aim of the course is to understand the theoretical knowledge and the ability to use it in practice. This is the aim of the research seminar paper and the exam.
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
Teacher's information
For consultation hours please contact teacher by email. Also is possible have a consultation before and after finishing course.
The course is also listed under the following terms Winter 2011, summer 2012, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2019.
  • Enrolment Statistics (Winter 2018, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2018/B_RP_A1