B_Soc_B1 Sociology B 1

University of Finance and Administration
Winter 2013
Extent and Intensity
2/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Dr. Zdeněk Cecava, CSc. (seminar tutor)
doc. Mgr. Ondřej Roubal, Ph.D. (seminar tutor)
Mgr. Michal Tomčík, PhD. (seminar tutor)
Guaranteed by
doc. Mgr. Ondřej Roubal, Ph.D.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Jan Peterec
Timetable of Seminar Groups
B_Soc_B1/pMMO: Wed 10:30–11:14 M25, Wed 11:15–12:00 M25, M. Tomčík
B_Soc_B1/pMPH: Thu 14:00–14:44 E007KC, Thu 14:45–15:30 E007KC, O. Roubal
B_Soc_B1/uMKL: Tue 8. 10. 14:00–15:30 K211, 15:45–17:15 K211, Tue 5. 11. 14:00–15:30 K211, 15:45–17:15 K211, Z. Cecava
B_Soc_B1/uMPH: Tue 22. 10. 14:00–15:30 E127, Tue 29. 10. 15:45–17:15 E127, 17:30–19:00 E127, Tue 19. 11. 14:00–15:30 E127, Z. Cecava
B_Soc_B1/vMMO: Sat 5. 10. 9:45–11:15 M17, 11:30–13:00 M17, Fri 1. 11. 13:45–15:15 M17, 15:30–17:00 M17, M. Tomčík
B_Soc_B1/vMPH: Fri 25. 10. 13:45–15:15 E222, 15:30–17:00 E222, Sat 26. 10. 9:45–11:15 E222, 11:30–13:00 E222, Z. Cecava
Prerequisites
There are no pre-requisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
This study programme aims at leading students to forsake a laic (everyday) view on social reality and at directing them towards better informed, more qualified and more objective (scientific) levels of learning about society. Our goal is to present sociology as „the art of distrust“, to develop critical thinking, sociological imagination, empathy and intuition for social reality. We would like to present students with a study programme, methods and social functions of sociology and a paradigmatic structure of sociology as a typical multiparadigmatic socio-scientific discipline.
Our further goals are to present the history of sociological thinking in more detail and show it as a product of the crisis of transforming the traditional society into the modern one, to point out main ideological movements and the most important works of the founders of sociology, as well as to describe the foundations of the existence of human society as a result of natural and historical development and to present the dichotomy of biological and cultural determinism as paradigmatic ways of understanding the social reality.
The other aims of the course are to clarify basic anthroporacial theories and other biologizing concepts of a man, including the newest approaches in the sphere of sociobiology. Further on, as a counterpart of biological determinism, to show the significance of cultural anthropology, to explain the foundations and the function of culture, social institutions, social learning, socializing or importance of social roles in everyday life. Our objective is also to make students familiar with the issue of theory and research of the social structure of society, social differences and inequalitites, to show the relationship between social stratification and distribution justice – students will understand conservative, socialistic and (neo)liberal standpoints of the explanation. Students will be able to explain the development of the sociology of an organization and will learn about their basic concepts. Students will also be presented with the development of opinions on bureaucracy and its typology. Our objective is to explain to them what post-modern sociology means and to show current concepts of the latest society. We will draw their attention to topical sociological issues under the conditions of accelerating globalization and individualizing processess in society.
After the course students will be able:
1. To judge social reality phenomena from the critical perspective of someone who has studied sociology and thus who has pre-requisites to develop sociological imagination;
2. To understand basic sociological concepts, to know basic theoretical approaches and emphirical methods of learning about social reality;
3. To get oriented in and be sufficiently instructed about the discourse of the nature of problems of a society of later modernity;
4. To apply sociological studies in marketing practice.
Syllabus
  • 1. Significance of sociological learning; sociological thinking as the „arts of distrust“, sociological imagination. Subject, method and function of sociology. Paradigmatic structure in sociology.
  • 2. History of sociological thinking – historical conditions of the development of sociology and the starting point of its embryonic state. Tradition and modernity. From classical sociology to recent society concepts.
  • 3. Foundations of a human society I. – Man, society and nature. Inborn or learned [„nature or nurture“]? Current biologizing concepts of man – sociobiology and genocentrism.
  • 4. Foundations of a human society II. – Man, society and culture. Inborn or gained? Cultural determinism as opposed to biological concepts.
  • 5. Social structure of a society I. – concept of the structure of society, a problem of social inequalities. Approaches of social differentiation of the society.
  • 6. Social structure of a society II. – continuation – Postsocialistic transformation and modernization. Development of the social structure of the Czech society since 1990.
  • 7. Sociology of an organization I. – social groups, organization and organizational processes as an inzerent part of the life of a human society. Organized modernity and the role of formal organizations. Study approaches of formal organizations.
  • 8. Sociology of an organization II. – A man in an organization, school of human relations and new theories of management. The role of the non-formal structure of organizations. From organizations to networks. Significance of networks, networks in relation to social aspects and power.
  • 9. Politics, authority, power. Concept of power and the historical dependency of political forms. Legitimity of power. Society of citizens, public and public opinion. Citizen initiatives and social movement.
  • 10. Globalization and disputes about the nature of globalization. Globalization and its main manifestation in the economic and political sphere. Globalization and culture – the new cultural phenomena of global culture (hybridity and creolization), carneval culture. New global life styles as manifestation of individualization, consumers‘ society, commercializing of everyday life, hedonic life style.
  • 11. Is sociology going to miss society? Post-modern sociology focusing on the problem of individualization: the era of uncertainty and fluid times of the modern period in the work by Zygmunt Bauman.
  • 12. Sociological view on the consequences of marketing communication in the social space – intended and non-intended effects of marketing communications. The phenomenon of human happiness in the society of wealth and the contribution of marketing communications to imaginations of happiness and on the selection of individual strategies for reaching happiness.
Literature
    required literature
  • Jandourek, J.: Úvod do sociologie. Praha: Portál, 2003.
  • Jandourek, J.: Čítanka sociologických klasiků. Praha: Portál, 2010.
  • Keller, J.: Sociologie organizace a byrokracie. Praha: Slon, 2007.
  • Petrusek, M.: Základy sociologie. Praha: Akademie veřejné správy, 2009.
  • Roubal, O.: Éra nejistoty a nástup „lovecko-hráčské“ společnosti. Communication Today 1/2012, s. 6-20.
  • ZICH, František. Úvod do sociologie. Praha: VŠFS, 2003, 105 pp. ISBN 80-86754-06-5. info
    recommended literature
  • Bauman, Z.: Myslet sociologicky. Praha: Slon, 2002.
  • Berger, L. Peter: Pozvání do sociologie. Barrister and Principal, 2003.
  • Giddens, A.: Sociologie. Praha: Argo, 1999.
  • Keller, J.: Úvod do sociologie. Praha: Slon, 2004.
  • Keller, J.: Dějiny klasické sociologie. Praha: Slon, 2004.
  • Machonin, P. : Česká společnost a sociologické poznání. Praha: ISV, 2005.
  • MATĚJŮ, Petr and K VLACHOVÁ. Nerovnost, spravedlnost, politika. Česká republika 1991-1998. Praha: Slon, 2000, 402 pp. ISBN 80-85850-82-6. info
  • Petrusek, M. (2006): Společnosti pozdní doby. Praha: SLON. Vybraná hesla.
  • Reichel, J.: Kapitoly systematické sociologie. Praha: Grada, 2008.
  • Ridley, M.: Červená královna. Sexualita a vývoj lidské přirozenosti. Praha: Portál, 2007.
  • ROUBAL, Ondřej. Tekuté časy nejistoty a fetišismus značek. In Nové trendy v marketingu. Trnava: Univerzita sv. Cyrila a Metoda, 2011, p. 183-195, 8 pp. ISBN 978-80-8105-335-1. info
  • ROUBAL, Ondřej. Potíže s identitou – umění sebetvorby a problém uznání. Communication Today. Trnava: Univerzita Cyrila a Metoda v Trnave, 2011, roč. 2, č. 1, p. 26-40, 14 pp. ISSN 1338-130X. info
Teaching methods
Lectures in a daily form of study, tutorials in a combined form of study. Thematic lectures and instructions for individual preparation and self-study on the basis of compulsory and recommeded literature. Compulsory tutorial participation is 50%.
Assessment methods
The course is completed with a written test consisting of 20 questions in total - answering minimally 15 questions (15 points) correctly, this means mastering 75% of test questions, is a pre-requisite for successful completion of an exam test. 15 points – E, 16 points / D, 17 points – C, 18 points – B; 19 – 20 points A.
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
General note: Aa1.
Information on the extent and intensity of the course: 8 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Summer 2011, Winter 2011, summer 2012, Winter 2012, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018.
  • Enrolment Statistics (Winter 2013, recent)
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