VSFS:N_AJ_3 English Language 3 - Course Information

N_AJ_3 English Language 3

Extent and Intensity

0/2. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Pavla Duplinská (seminar tutor)
Mgr. Marcel Ďurica (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Vlastimila Kolářová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_3/uM11PH: Tue 14. 10. 15:45–17:15 S33, 17:30–19:00 S33, Tue 4. 11. 15:45–17:15 S33, 17:30–19:00 S33, Tue 18. 11. 14:00–15:30 S33, 15:45–17:15 S33, L. Knihová
N_AJ_3/uM12PH: Tue 14. 10. 15:45–17:15 S21, 17:30–19:00 S21, Tue 4. 11. 15:45–17:15 S21, 17:30–19:00 S21, Tue 18. 11. 14:00–15:30 S21, 15:45–17:15 S21, J. Horynová
N_AJ_3/uM13PH: Tue 14. 10. 15:45–17:15 S24, 17:30–19:00 S24, Tue 4. 11. 15:45–17:15 S24, 17:30–19:00 S24, Tue 18. 11. 14:00–15:30 S24, 15:45–17:15 S24, P. Duplinská
N_AJ_3/vMMO: Fri 31. 10. 13:45–15:15 M23, 15:30–17:00 M23, Fri 14. 11. 12:00–13:30 M23, 13:45–15:15 M23, Fri 28. 11. 12:00–13:30 M23, 13:45–15:15 M23, Z. Šimonová
N_AJ_3/vM21PH: Sat 11. 10. 9:45–11:15 S33, 11:30–13:00 S33, Fri 7. 11. 12:00–13:30 S33, 13:45–15:15 S33, Fri 21. 11. 13:45–15:15 S33, 15:30–17:00 S33, L. Knihová
N_AJ_3/vM22PH: Sat 11. 10. 9:45–11:15 S23, 11:30–13:00 S23, Fri 7. 11. 12:00–13:30 S23, 13:45–15:15 S23, Fri 21. 11. 13:45–15:15 S13, 15:30–17:00 S13, J. Horynová
N_AJ_3/vM23PH: Fri 10. 10. 15:30–17:00 S33, 17:15–18:45 S33, Sat 25. 10. 9:45–11:15 S33, 11:30–13:00 S33, Sat 8. 11. 14:00–15:30 S33, 15:45–17:15 S33, L. Knihová
N_AJ_3/vM24PH: Fri 24. 10. 15:30–17:00 S24, 17:15–18:45 S24, Sat 25. 10. 9:45–11:15 S13, 11:30–13:00 S13, Sat 8. 11. 14:00–15:30 S13, 15:45–17:15 S13, J. Horynová
N_AJ_3/1MMO: Tue 10:30–11:14 M16, Tue 11:15–12:00 M16, Š. Hronová
N_AJ_3/1MPH: Tue 8:45–9:29 S33, Tue 9:30–10:15 S33, L. Knihová
N_AJ_3/2MPH: Tue 8:45–9:29 S11, Tue 9:30–10:15 S11, M. Ďurica
N_AJ_3/3MPH: Wed 10:30–11:14 S33, Wed 11:15–12:00 S33, P. Duplinská
N_AJ_3/4MPH: Wed 10:30–11:14 S34, Wed 11:15–12:00 S34, V. Kolářová

Prerequisites

N_AJ_2 English Language 2
The requirement for the completion of this course is completion of the course N_AJ_2.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are branded content, the internet, buzz marketing, sales promotions and POS displays, street marketing and sampling. The course objectives are valid for part-time students as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Seminars' content: 1-2 Introduction to the course; PEIU-M and vocabulary revision (selected topics from Units 31-37); Focus on skills: Listening (TM); Vocabulary PEIU-M 38. 3-4 PEiU-M 38 Branded content; Review of tenses, reported speech (mix); Vocabulary PEIU-M 39. 5-6 PEiU-M 39 The Internet; Prepositions + - ing; Vocabulary PEIU-M 40. 7-8 PEiU-M 40 Buzz marketing; Be/ get used to something. 9-10 Focus on skills: Reading and comprehension check exercises (TM); Verb + preposition + - ing; Marketing workshop – PEIU-M Over to you units 38-40; Vocabulary PEIU-M 41. 11-12 PEiU-M 41 Sales promotions and displays; See somebody do/ doing; Vocabulary PEIU-M 42. 13-14 PEiU-M 42 Direct mail and email; IB VRB VIDEO Part 3 – Find solutions /or relevant interactive material (TM); Vocabulary PEIU-M 43. 15-16 PEiU-M 43 Street marketing and sampling; Expressing purpose. 17-18 Focus on skills: Writing – eg. Curriculum vitae - CV (TM); Countable and uncountable nouns I. 19-20 PEiU-M vocabulary review; Marketing workshop – PEIU-M Over to you units 41-43; Countable and uncountable nouns II. 21-22 Focus on skills: Speaking (TM); Indefinite and definite articles I. 23-24 CREDIT TEST Additional materials - multimedia: Video comprehension followed by discussion on the topic IB VRB Part 3 – Find solutions (or other relevant materials focusing on marketing). Use of magazine/journal, newspaper and website articles or listening activities corresponding with the above-mentioned topics.

Literature

required literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• APPLEBY, Rachel a Framces WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• HARDING, Keith a Adrian WALLWORK. International Express - Upper-Intermediate Students book with Pocket Book and MultiROM. Interactive edition. Oxford: Oxford University Press, 2007. ISBN 978-0-19-455500-5
• GOMM, Helena. Intelligent business. 2nd impression. Harlow: Pearson Longman, 2006. ISBN 978-058-2847-99
• CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3

Teaching methods

Interactive seminars in both types of study (full-time students and part-time students). On the course of interactive seminars multimedia technology is purposefully and effectively used following the didactic principles in order to reach the required instructional goals.

Assessment methods

Assessment: The subject is assessed based on the student's results in the credit test. It testifies to the fulfilment of study obligations. Specification of requirements to obtain the credit FULL-TIME STUDY 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 50-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest. BLENDED LEARNING PROGRAMME 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in tutorials has been stipulated as follows: 50 % obligatory attendance applies to part-time students in the blended learning programme. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. In the blended learning study programme the students' presentations will be presented in a separate term (not during the tutorials). 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance (between 50-40%, resp. 6-4 lessons in the blended learning programme), the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % , resp. less than 4 lessons, means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.

Language of instruction

Czech

Follow-Up Courses

• N_AJ_4 English Language 4

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

• Enrolment Statistics (Winter 2014, recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/winter2014/N_AJ_3