B_SRP Specifics of family business

University of Finance and Administration
Winter 2020
Extent and Intensity
2/0/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Naděžda Petrů, Ph.D. (seminar tutor)
Ing. Andrea Tomášková, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Naděžda Petrů, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kamila Procházková
Timetable of Seminar Groups
B_SRP/pEKPPPH: Tue 10:30–11:14 E230, Tue 11:15–12:00 E230, N. Petrů
B_SRP/poPPKV: Tue 10:30–11:14 KV202, Tue 11:15–12:00 KV202, N. Petrů
B_SRP/vEKPH: Fri 23. 10. 17:30–19:00 E227, 19:15–20:45 E227, Sat 21. 11. 14:00–15:30 E227, 15:45–17:15 E227, Fri 4. 12. 17:30–19:00 E227, 19:15–20:45 E227, N. Petrů
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The course Specifics of Family Business will point out the areas that are unique and unique for the management of family businesses. The intention is to create preconditions for the development of students' managerial skills and motivation for possible participation in the intergenerational transfer of a family business. Students can look for a job in family businesses, so it is appropriate to introduce them to an environment in which the interaction of family, individual members, business itself and asset management is a complex system with significant implications for conflict management through open communication. The basis of the family is the emotional and emotional aspect, belonging and communication inwards, but the company is based on concrete results, rational facts, substantiated information, is open to its business partners, customers, communicates communication outwards. The task of the family is mutual encouragement, help, tolerance and education. In business, on the other hand, ferocity, rivalry, making profits are more appreciated, and more than education, they focus on developing professional skills. These seemingly disparate variables must be in complete harmony in order to ensure the functioning of the family business, and it is the family conflict, socio-emotional wealth, ownership and approach to management that form the basic specifics of the family business.
Learning outcomes
Course graduate: Gains the theoretical foundations of the specifics of family business in the field of management. Understand the importance of internal communication in resolving conflicts. Looks for examples of good practice in socially responsible behavior of family businesses. They will realize the importance of building a brand of a family business and will design modern online communication tools for brand visibility in the market. Creates a succession strategy plan, or proposes the text of the family constitution. They will learn the basic rules of successful presentation, will be able to compile and deliver a quality presentation to the audience, convincingly argue and defend the proposed project, gain experience in team work in creating a project. He will be able to combine knowledge and skills acquired through the study of other subjects, to perceive them in the context and context of family business.
Syllabus
  • 1: Basic dilemma, DNA, history, definition, vision of family business. 2: Excursion into the life of family businesses abroad. 3: Management and administration of a family business. 4: Strategy, management (trade, entry of the company into foreign markets), parallel planning in the family and in the family business. 5: Succession - preparation and management of the succession strategy project, analysis of the company's readiness. 6: Strategic management of succession - processes associated with the transfer of management to the next generation, innovation. 7: Succession management strategies - processes associated with change in the post-succession phase, with the transfer of assets. 8: Conflict as an integral and permanent part of interpersonal relationships, internal communication. 9: Strategic marketing management, external communication and brand management. 10: Socio-emotional wealth, social responsibility of family business and its perception of the environment. 11: Sources of financing family business. 12: Barriers to development, support for family businesses abroad and in the Czech Republic.
Literature
    required literature
  • PETRŮ, Naděžda. RODINNÉ PODNIKÁNÍ fenomén, příležitost, budoucnost. 1. vyd. Praha: Vysoká škola finanční a správní, a. s., 2020. 278 s. EUpress. ISBN 978-80-7408-207-8.
  • PETRŮ, Naděžda. Nástupnická strategie v českých rodinných podnicích. 1. vyd. Praha: Vysoká škola finanční a správní, a.s., 2018. 104 s. SCIENCEpress. ISBN 978-80-7408-162-0., dostupná z https://drive.google.com/file/d/1r6YH1YNC2DYmoHKCLXz1ApKhsQccac3M/vi
    not specified
  • Proquest, články vztažené k rodinnému podnikání
  • TETŘEVOVÁ, Liběna. Společenská odpovědnost firem společensky citlivých odvětví. 1. vyd. Praha: Grada, 2017. 215 s. ISBN 978-80-271-0285-3.
  •  RYDVALOVÁ, Petra a kol. Rodinné podnikání. Zdroj rozvoje obcí. 1, vyd. Liberec: Technická univerzita v Liberci. 2015. 189 s. ISBN 978-80-7494-245-7.
  • MIKETA, Kamil. Mapa úspěchu. 111 tajemství firem, které změnily tvář české ekonomiky. 1.vyd. Praha: Mladá fronta, a.s. 2016. 196 s. ISBN 978-80-204-4352-6.
  • MACHEK, Ondřej. Rodinné firmy. 1.vyd. Praha: C.H.Beck. 2017. 160 s. ISBN 978-80-7400-638-8
  • BEDNÁŘ, Vojtěch. Konflikty ve firmách. Příčiny, následky, řešení. 1.vyd. Praha: Management Press. 2015. 144 s. ISBN 9788072613472
  • MARTEL, Judy. Rodinné firmy na rozcestí. Jak postupovat při nástupnictví, dědictví a udržení rodinné soudržnosti. 1. vyd. Praha: Grada Publishing, a.s. 2017. 240 s. ISBN 978-80-271-0332-4
  • STEENKAMP, Jan-Benedict E.M. Global Brand Strategy : World-wise in the Age of Branding. 1st ed. London: Palgrave Macmillan. 2017. eBook. ISBN 9781349949939.
  • SEKNIČKA, Pavel a Anna PUTNOVÁ. Etika v podnikání a hodnoty trhu: aktuální metody a nástroje etického řízení : uplatnění etických hodnot, norem a standardů v podnikání : vztahy mezi rizikem a nejistotou v tržním prostředí. 1. vyd. Praha: Grada, 2016. 199
  • NAĎOVÁ-KROŠLÁKOVÁ, Monika. Rodinné podnikanie ako významná zložka ekonomických aktivít v hospodárstve Slovenska. Zlín : Radim Bačuvčík - VeRBuM, 2020. ISBN 978-80-88356-02-8.
  • ROUVINEZOVÁ, Kenyon Denise a John L. WARD. Rodinná firma. Jak vybudovat, úspěšně vést a předat rodinný podnik. 1.vyd. Brno: Barrister & Principal. 2016. 135 s. ISBN 978-80-7485-095-0
Teaching methods
Lectures will usually include a lecture part (theory, new knowledge, including practical examples) and a practical part (case study). Part of the lecture may be the completion of self-assessment questionnaires, discussion on the topic, group work, etc. It will include assignments for home preparation for the next lesson. Emphasis will be placed on exact thinking based on verified qualitative and quantitative data, on the ability to work with information, with trendy information and presentation systems. Family business management will be presented on a scientific basis as a sequence of interconnected projects and processes. Teaching in the combined study will take place in the form of a guided consultation, where in addition to a condensed presentation of the topic, previous self-study is also assumed so that a subsequent consultation is possible.
Assessment methods
The course ends with an EXAM (5 credits). Full-time study: Participation in the exam is tied to the fulfillment of the obligation of active attendance min. 75% (ie not only presence, but active participation in the course of teaching, discussion, interaction, argumentation), fulfillment of homework assignments. EXAM - oral form. The student will present the results of the questionnaire survey and their own proposals and recommendations related to a particular family business, there will be a relevant discussion of the work. Combined study: Participation in the exam is tied to the fulfillment of the obligation of active attendance in min. 50% of guided consultations (but not only presence, but active participation in the course of teaching, discussion, interaction, argumentation). Exam work - see. above. Students will not be accepted late attendance and activities on el. devices (tablets, telephones, etc.) that are not directly related to teaching.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.
The course is also listed under the following terms Winter 2021, Winter 2022, Winter 2023, Winter 2024.
  • Enrolment Statistics (Winter 2020, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2020/B_SRP